Who shows up for you?

Isn't it amazing when you have that group of people who are so loyal to your brand? They’re the ones who choose you over everyone else, sticking with you for the long haul. You know, the ones who talk about your brand without any financial incentive, almost like unofficial brand ambassadors.

If you have a database, you probably already have records of these champions. They’re the ones who call customer service not just to complain, but actually to help you improve. They’ll speak at length, giving valuable feedback on your site or even through a customer service line. You might not personally know these fans. But someone like Sarah, the telephonist at your company, might be on a first-name basis with them. There could be hundreds just like her who are passionate about what you do.

It's important to acknowledge these people. They aren’t just customers; they’re advocates who believe in what you do so much that they share it with others. Listening to their feedback can help you make meaningful improvements to your products or services. They offer insights that others might not, simply because they have a genuine interest in seeing your brand thrive.

Think about how you can further engage this group. Could you recognize their efforts more openly? Maybe even create exclusive channels for them to interact with you?

A small, loyal group can make a big difference in how your brand is perceived. They're an underrated asset, often providing insights to help shape the future of your company. So, when you find them, take care of them. They're invaluable.

Who’s always there?

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Is that personality even possible?

Sometimes, in branding, we get caught up in the details of crafting a brand's personality, aiming to make it as human-like as possible. That's not a bad thing, really. I'm a fan of this approach, too.

A well-defined brand personality gives life to the brand. It's essential for setting the tone, providing guidelines for communication, helping consumers relate to it, and attracting the right audience.

But here's a reminder - it's important to have some fun with it. Step back for a moment. Dig into your brand’s personality and ask - have you truly defined it clearly?

If your brand personality reads like a checklist with endless adjectives—credible, fun, creative, honest, trustworthy, innovative, trendy, modern, down-to-earth, classic, authoritative, serious—chances are, it's the result of a group trying not to offend each other. Or maybe someone was hesitant to make a bold choice.

If that sounds familiar, it might be time to re-evaluate. A genuine brand personality isn't just a list of traits. It's about capturing the essence of what your brand stands for and communicating it in a way that people can connect with.

Remember, your brand should feel authentic and relatable, not like it's been scripted by a committee. It’s okay to take bold steps and to be unique—even if it feels a little risky. After all, the most memorable brands are those that aren't afraid to stand out.

Does your brand suffers from personality disorder?

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What can make you better?

What if this year, you push your brand like never before? Imagine doing something bold that’s always been on your wishlist and shipping it faster than you ever thought possible. Just get it done. No hesitations.

When it comes to these leaps, fear is a common companion. But being a brand manager isn't about avoiding fear—it's about embracing it. Feel that vulnerability. Use it to drive your journey towards brand invincibility. Why? Because any great achievement is worth the risk to your reputation.

It's so easy to fall into a cycle of self-doubt, asking questions like "what if", "but", or "it's different". The real game-changer is when you switch your mindset to asking, "how?".

- How can you make this happen?

- How can you overcome obstacles?

- How can you turn potential failures into learning experiences?

Shifting your perspective in this way helps you take more decisive action. We know that the advertising world moves fast, and sometimes you just need to take bold steps to keep ahead.

So challenge yourself. Embrace the fear, feel the vulnerability, and aim for those amazing rewards that come with risk. We're always learning in this industry, so why not learn through doing something extraordinary for your brand today?

What can make you grow?

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How long should it live?

In the world of biology, apoptosis, or programmed cell death, is like the unsung hero. It keeps our body in balance. Having too much of it leads to atrophy, while too little can result in uncontrolled cell growth, like cancer. It's all about finding the right balance.

In marketing, honing a great campaign is a lot like understanding apoptosis. You need to know when to let certain elements go for better results.

Here are some insights on applying this concept to marketing:

- Know when to end a campaign. Not all need to run indefinitely. Sometimes, it's best to wrap things up when they're no longer effective.

- Identify outdated strategies. Marketing is always evolving. Clinging onto old methods might prevent you from trying new and more effective tactics.

- Be open to change. Don’t be afraid to make necessary adjustments. Learning to let go of what doesn't serve your goals opens space for fresh, engaging ideas.

Think of your marketing strategy like a living organism. Just like cells, every marketing element serves a purpose, but not all are meant to last forever.

Balancing what to keep and what to let go is key. It's not just about creating; it's about curating too. Learning when to make decisions can ensure the health of your marketing endeavors and keep them thriving.

Should you kill your campaign?

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Are you connecting?

Business can feel all too real sometimes, mostly because it's tied so closely to money. People often say money makes the world go around. But then again, others say love is what truly spins our planet. In the business world, it's when consumers love you enough to buy from you that money exchanges hands—and keeps everything moving.

But let's be honest—getting consumers to love your brand isn’t automatic. It’s like a courtship. So, how are you planning to woo them?

- Have you put together a thoughtful approach?

- Does your plan come off as too transactional?

If you only focus on the money, it’s a deal, not a commitment. In the long run, it won't last—they'll just be in it for the cash, not for a genuine connection with your brand.

It's really about building relationships, like in any good relationship, show you care. Maybe it means creating a community, listening to their feedback, or standing for causes that matter to them.

By infusing passion and sincerity rather than just focusing on quick wins, you grow something more meaningful. This kind of connection means consumers are more likely to stick with you—because they love what you stand for. And when love fills the gaps, the money will follow.

Are you just cashing in?

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Who are your fans?

The best advocates for your brand might just be the ones you don't even know by face.

Those loyal souls that stick with you for two decades, consistently choose you over competitors, and rave about you without any incentives? They're gold.

Here's the deal:

- If you have a database, dig into it. Find those names that keep popping up.

- If there's a regular caller chatting pleasantly with Sarah from customer service, pay attention. She's probably offering valuable insights on how to improve your service.

- They leave feedback on your website, share heartfelt stories, or subtly guide new customers your way.

Why are they important? They don’t need flashy ads or promises of rewards. They believe in your brand because it genuinely fits something in their life. Their feedback is honest, not solicited. And that’s pure.

Recognize these hidden gems, and as awkward as it might feel, cherish them. Let them know they matter. They’re like the companions who quietly cheer from the sidelines.

Invest in understanding them. Their loyalty might teach you more about your brand’s soul than any high-budget research ever could.

In the world of advertising, sometimes it’s these quiet heroes that show what true connection looks like. And that, my friends, is the heart of long-lasting success.

Are they called loyalists?

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Is the past haunting you?

Not every blast from the past is a win.

Digging into the past is like treasure hunting. It reveals gems and shows us what worked then. It's kind of like fashion, right? Trends come back and take the spotlight again.

But here's the thing - not everything can make a comeback.

Yeah, some stuff looks fresh and new again. But other stuff? When you try to bring it back, people just call it "vintage." It's not bad; it’s just rooted in nostalgia, like an old record that’s fun to play now and then.

- Some ideas have that timeless charm. They're the ones you can polish up and roll out again.

- Others? They belong in the past, and that's okay.

So before you bank on a past idea to be your next big thing, ask yourself:

1. Is it truly timeless, like denim jeans that keep coming back?

2. Or is it better left as a cool vintage find?

In our industry, it’s like recycling ad concepts. Some can become iconic, but others are just reminders of what was once trendy.

Look back, but don't get stuck. Appreciate the past, learn from it, and choose wisely what to bring into the present. Not everything that glitters is gold; sometimes, it’s just a nice memento from another time.

What will the future bring?

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Did you crunch the numbers?

Thinking of running a contest? Crunch the numbers first.

Before you dive into launching a promotion or discount, take a moment to do some number-crunching. It's not just about having a contest; it's about knowing what you want to achieve.

Check out the contests at your local hypermarket or convenience store. Often, the prizes are so small that they don't motivate anyone to participate. The irony? The cost of printing those contest entries might be more than what you spend on the prizes themselves.

Here's a checklist before running a contest:

- Objective: What do you hope to achieve? More customers, brand awareness, or something else?

- Budget: How much can you realistically invest in the contest?

- Participation Rate: What's your projected participation rate? Are the prizes enough to draw interest?

When you're investing time and resources into a contest, make sure it has some weight behind it. A solid return rate, even if it's just 2%, means your contest has done its job.

And remember, the worth of the data collected should match the effort. No duplicates, no pointless entries—just valuable insights you can use.

So next time, before you roll out that contest, make sure your calculator's by your side.

Is your math elegant?

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Do you think you had it bad?

Yes, you have it hard.

Tell your story.

Pay it forward.

Let people learn.

Don’t live in it.

No one cares.

No one.

We want losers who learned to win.

Not losers.

Are you a winner?

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How does it feel?

If you want to know how real work feels like? Wait for the honeymoon period to fade away.

From that day onwards. That is the real work. When you aren’t as excited. When the cool stuff melts away. When friends don’t feel as enthusiastic about your new exploits anymore.

When is it real? 

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Who do you want to be?

You want to be like the people you admire? Look at what they did to get here.

Do look at what they are doing now. What they are doing now may lead them downhill. Success can blind someone.

How did they become?

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How much time do you have?

If you think you have time, think again.

Time to learn.
Time to get good.
Time to be great.
Time to make mistakes.
Time to correct.
Time to re-do.
Time to put all these together.
Time to execute with wisdom.
 
Line them all up. You don’t have a lot of time.
What is it time for now?

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What is holding you back?

I suspect procrastination has a direct relation to how rich you get.

Action oriented people tend to get where they want to be faster.

Are you going to do it or what? 

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What if you don’t look good?

You can have everything in the world but if you don’t work hard, even if you got really rich. It won’t last.

It’s the reason why the Latin phrase “labor omnia vincit” is one of my favorite.

What if you don’t have money?

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Should you solve it now?

One small outlet has two small problems.
It doesn’t hinder you from opening other branches.
 
You have three branches now.
Grow it to 20 branches.
 
Now the two small problems are no longer small.
 
What grows your problems?

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Is consolidation growth?

Consolidating your business is tough work.
Sometimes you don’t see it as growth.
But it is a necessary step for growth.
 
It’s the beginning of the next growth face.
Don’t skip this part.
 
Is resting part of the growth process?

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Do you have enough?

You have very few superfans and super friends because not everyone will be there for you, ALL the time.
 
That’s OK. There are not many people with good qualities around.
 
Why aren’t there many around?

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Why isn’t your business growing?

Your business is not growing because you aren’t getting new clients/customers.

You aren’t getting new clients/customers because they aren’t aware of your business. 

It all starts with awareness. 

How can they know about you?

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How do you become better than others?

Go wide in your chosen subject.
Then dive deep into each subtopic.
Repeat like no one else.
Know every argument and counter argument.
Know every subject matter experts view on it. 
Read the classics of the field.
Keep doing over the years.

How do you become an expert?

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Are you in the right direction?

You work long hours.

You work weekends.
It feels like work.

You are tired.

Your business is not growing.
You no longer feel fun.

You are probably working on the wrong thing.

Step back.
Reflect.
Rework your plan.

The fuel will come back.

How do you get back on track?

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Can you manipulate your fate?

Do the best with what you have and work twice as hard as the guy you feel is luckier than you. 

Stop bitching and get doing. 

How do you build luck?

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Will people blame you for being simple?

Crafting a successful promotion is all about keeping it simple.
 
Too often, though, the process gets complicated.
 
It's like some people forget what it's like to be on the consumer side.
 
They get caught up in creative ideas that can feel disconnected.
 
Promotions should primarily boost sales and create excitement for your brand. You want consumers to be drawn in, not confused.
 
Here's the thing: marketers can sometimes live in their own bubble. They develop plans that look good on paper but don't consider how customers think and behave.
 
Consumers want promotions to be clear and easy to understand. When it's simple and straightforward, they're more likely to engage.
 
Here's what to keep in mind:
 
- Understand the consumer mindset: Step down from the marketing tower and think like the person buying your product.
- Keep it simple: Simplicity should be the rule of thumb. If it's too complex for customers, you're likely to lose them.
- Stay connected to the experience: Remember what would catch your attention if you were on the other side of the aisle.
 
An effective promotion isn't just about saying, "Buy this now!" It's about genuinely connecting with the consumer.
 
As someone who's been in the ad industry for a while, I've learned that when you cut through the noise and keep things simple, it resonates better.
 
Don't let the excitement of designing a big campaign overshadow what really matters. Keep your promotions straightforward and watch the magic happen.
 
How do you make magic happen?

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How does your brand speak?

Brands are kinda like people, right? We give them personalities, make them seem human, and that’s cool. It helps us create better connections with consumers.

But sometimes, we get a little too caught up in checking all the boxes. Suddenly, our brand personality sounds like a laundry list—fun, modern, trustworthy, and, oh, serious? That's pretty much a mixed bag.

Here's a chill tip: don't go for everything. Your brand isn't a buffet. When you try to be all things at once, you end up with a confused brand identity that makes no sense.

Think of it like picking a vibe. You can't be both the serious suit and the life of the party. It’s time to dig a bit deeper. Really figure out who your brand is.

Reflect on these:

1. Clear Identity - Make sure your personality lines up with what you actually offer.

2. Unique Voice - Don't just use generic traits. Find what truly resonates with your brand.

3. Consistency - Stick to your chosen path and let it guide all your communications.

Remember, it’s fine to be straightforward. Don’t overthink or feel the need to please everyone. Keep it simple, genuine, and let your brand personality shine like it truly should.

Will its personality stand out?

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Do you want regrets?

Ever thought about pushing your brand beyond its usual boundaries? Imagine doing something you've always dreamed of for your brand, but doing it faster than you ever thought possible. Just go for it. No excuses, no hesitations.

Taking risks isn't easy, and it can feel scary. But as a brand manager, embracing that fear can lead to powerful outcomes. Being vulnerable doesn't mean you're weak—it means you're brave. Step into that vulnerability with an aim to become stronger than ever. The best rewards often come from taking chances, even when they involve your reputation.
 
Challenge yourself to swim against the tide of doubt. Instead of asking, "What if this doesn't work?" or "Is it really possible?" ask the right questions:
 
- "How can I make this happen?"
- "What steps should I take to achieve this?"
- "Who can I collaborate with to succeed?"
 
By focusing on how to reach your goals, you can transform your brand into something extraordinary.
 
So, what's your next move? It's time to take that leap. Feel the fear, trust your gut, and carve a new pathway for your brand.
 
How do you get there?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

What should live on?

Knowing when to let things go in marketing is a game changer.
 
Apoptosis is this cool biological process where cells know how to die at the right time. Too much of it? Your body withers away. Too little? Cells run wild, like cancer. It's a delicate balance, a complex chain of signals that decide what stays and what goes.
 
Now, let’s talk about your marketing strategy.
 
Just like apoptosis, a successful marketing programme needs balance. You can't keep everything forever. Knowing what to keep and what to let go is key. It’s not about hoarding every strategy because it feels safe. It’s about knowing when an idea or campaign has served its purpose.
 
- Look at your current marketing efforts. What’s working? What isn’t?
 
- Be brutal and honest. Keep what aligns with your goals and kill what doesn’t.
 
- Trust your instincts, but also rely on insights and data to make smart decisions.
 
Much like cells, marketing elements that outstay their welcome can become toxic, eating resources and energy. Free up space for new, fresh ideas.
 
Remember, great marketing is all about balance. Keep the core strong and let old, stale strategies fade so new growth can thrive. It's not always easy, but it's how you cultivate a healthy, dynamic programme.
 
What should you kill?

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Do you want to fall in love?

Business can feel like both love and money.
 
Money's essential in business. It’s not just a number. It's a vibe. But here’s the twist: love can make that vibe magical.
 
If consumers love you, they buy from you. When they buy from you, money flows. That's where the world truly spins.
 
But how do you earn that love? By courting consumers, duh! Treat them like something special. Not just like a transaction.
 
Courting them means:
 
- Putting yourself out there. Show up, be present.
- Listening to what they need, not just pitching what you have.
- Giving them space to feel comfortable, not rushed.
- Showing real interest, not just the sales numbers.
 
Think about how you treat your most beloved. Would you buy them a gift without thought? Nope. Same applies here.
 
People know when they’re just another notch in your sales belt. They want something genuine.
 
Forget short-term wins. Think long game. It’s about them loving you back.
 
In the end, true consumer love isn’t bought. It’s earned.
 
Let’s do business with a mix of love and a sprinkle of money. That's where magic is.
 
Do you want to make money?

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Did you work the numbers?

Thinking about running a promotion, a discount, or a contest is pretty exciting, right? But hold up—before jumping in, have you crunched the numbers yet?
 
Let's break it down:
- What's your objective? Why are you doing this promotion?
- How much are you willing and able to spend?
- What results do you expect to achieve?
- Is there a realistic participation rate you're aiming for?
 
At first, it might seem like all this planning is just for big corporations. But it’s relevant for everyone—from the corner shop owner to big brands. Just take a look around your local hypermarket or go into a 7-11. There are contests offering prizes so insignificant that they barely motivate anyone to enter.
 
The irony? Sometimes, the cost of printing those entry forms is more than the actual prize value.
 
The takeaway is clear. If you’re going to run a promotion or contest, make it worth your audience's while. Think about what will truly engage your customers. It should feel beneficial to them, not like jumping through hoops for something trivial.
 
Sure, it's tempting to just put something out there to get your brand seen. But if it's not thoughtful, it won't create the buzz you want. It might even backfire.
 
So next time you're planning, remember: run the numbers, set clear goals, and create something genuinely valuable. That’s when your promotions will shine, making a real impact on your audience.
 
How good is your math? 

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Where is your treasure trove?

The past holds untapped treasures if you dig in.

It's not just old stories; it's a gold mine of opportunities waiting to be rediscovered. Think about something that worked well back then—it might just work wonders now too. That's pretty cool.

Consider how fashion works. Trends come and go, but they always find their way back in style. It’s like that with ideas and opportunities. What's out of style today might be the next big thing tomorrow.

By revisiting the past, you get a fresh perspective:

- Spot what worked: Sometimes, tried and true methods stand the test of time.

- Uncover hidden gems: Old ideas can be revitalized, becoming more relevant than ever.

- Get inspired: There's always something new to learn from the past.

So, next time you're stuck, take a trip down memory lane. You might just unearth something that sparks your imagination. Whether it's in advertising, business, or daily life, don’t underestimate the power of a good throwback.

You'll find that what's old can indeed be new again.

What will you discover today?

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Dreaming of a brand?

It takes more than just a product. If you want to build a brand, be ready to invest.

↳ No Investment:

If you only want to make and sell a product, just produce, distribute, and sell.

There's no need to build a brand and the heavy investments it requires.

↳ Investment Required:

Building a brand is like buying a machine for production.

Machines cost money, and so does branding. You need to invest in marketing, quality, and customer experience.

So it's crucial to understand the real costs and benefits of branding:

1) Financial Investment:

To build a brand, you need to invest money.

This includes marketing campaigns, product quality, and customer service.

2) Time Investment:

Building a brand takes time.

You need to be patient and consistent in your efforts to establish a strong brand identity.

3) Strategic Investment:

You need a clear strategy.

This involves understanding your target market, positioning your brand, and adjusting the 4Ps of marketing: product, price, place, and promotion.

Understand these investments and watch how they shape your brand.

A brand is a promise you make to your customers.

Are you ready to build a strong one?

Let us help. Call us now at +60378901079 or visit us at roar-point.com