Thursday, December 8, 2022

Do you savour the journey?


To be great at your craft, you need to feel the struggle and how it seems to tear apart your life. It makes you make choices you hate. Then all of a sudden, you master the craft amidst all the doubters and haters. But first you must have the grit to see through the journey even when it sucks.

Can you see your destination?

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Wednesday, December 7, 2022

What got you here?


What got you here are your strengths. You should protect those. You should use them as principles that guide you. Not chains that tie you down.

What gets you there are things that you have not learned. Don’t be too stubborn to say you know it all and have done it all.

Be guided by experience but be fuelled by new learnings.

What gets you there?

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Tuesday, December 6, 2022

How would you grow?


Once your business starts growing and you have excess resources, your decision to expand can take two general directions. Expand into new areas or strengthen your foundation. This is crucial. One that should be guided by what is your strategic competence.

I would opt to strengthen my strategic competence if it is not at its best yet. Expanding on a fairly strong foundation isn’t a strong enough reason to expand my business yet. But that’s just me.

What would you do?

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Monday, December 5, 2022

What did you say?


If you can make your ad both educational (think telling stories) and entertaining (think making it interesting), you will have your consumers paying attention. Don’t bore them with what you want to sell, give them a reason to consume your ad. Then they will consume your product.

“Tell the truth but make truth fascinating. You know, you can’t bore people into buying your product. You can only interest them in buying it.” – David Ogilvy

Did they hear you?

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Friday, December 2, 2022

Does it frighten you?

If you are running a business, you are probably worried about:

Firing a client.

Raising your prices.

Focusing on only a few products/services to sell.

Telling clients the truth.

Making decisions contrary to industry practice.

Don’t worry. These won’t kill you. It may even make you grow exponentially.

Would it excite you?

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Thursday, December 1, 2022

How much do you need?


If someone asked you this question, how would you answer it? Do you have a figure in mind? What would you do with it?

It can apply to your marketing budget; it can apply to your business plan and it can apply to your personal life.

You should have some form of picture in your mind where you want to go and what are the resources needed to get there.

Your challenges are easier solved when you know what you need.

Can you recognise it when it appears?

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Wednesday, November 30, 2022

Why aren't you growing?


I have been conducting training both locally and regionally for many years now. It’s one of the fun jobs that I do. The other more serious job I do is my consulting work.

One thing I have observed over the years is this. Entrepreneurs take their training a lot more seriously than the employees sent by their bosses. Employees sent by their bosses who are SMEs take their training more seriously than those from MNCs. Generally speaking, and amongst those I have trained. So, this is in no way scientific.

We can all guess why. I have never asked them because I am unlikely to get the real answer.

My advice is this and you probably already know this, you are responsible for your own growth. No one else has that responsibility. Training provided by the company is a privilege. If your company sends you, be thankful and use that privilege well for your own growth.

Money doesn’t grow on trees. The money invested in you is for your own personal growth. You decide not to make good use of it, it just means you stunt your own growth.

Are you your own farmer?

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Tuesday, November 29, 2022

Why would you work so hard?


“I also know, from long experience, that if you make an effort in training when you don’t especially feel like making it, the payoff is that you will win games when you are not feeling your best. That is how you win championships, that is what separates the great player from the merely good player. The difference lies in how well you’ve prepared." – Rafal Nadal

Why wouldn’t you put in the hours?

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Monday, November 28, 2022

Do you have a clear direction?


Getting lost
isn’t a bad thing. It reveals a lot to you as a business person, sometimes it opens new doors, sometimes it reveals weaknesses, at other times it is a counterbalance to all the data that drive decisions. It allows your intuition to kick in.

Are you lost? 

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Friday, November 25, 2022

Why can't you have it?


You have to earn it. This concept is simple but not easy. It’s almost as if I have said nothing.
 But some people want things that they do not deserve. They do little and say they have delivered. Not knowing more needs to be done to get what they want.

The next time you do not get what you want, look internally. Ask yourself, have I done more than required to prove beyond reasonable doubt that I deserve it? Ask yourself have I earned it, if no one is watching would I still do the things I would have done to get it?

Do you deserve it?

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Thursday, November 24, 2022

Is it that easy?

Once you understand, doing is the easy part. Thinking always makes it difficult because you will rationalize yourself out of doing what you don’t want to do. Once you realize you will save yourself more time doing than spending time thinking, you would do it. Besides, doing has a compounding effect. It moves your project forward. It gets you closer to your objective. The vision of the dream gets clearer. You get better at what you are doing, you learn to fight resistance and you may even make an art out of your doing.

Start doing and stop thinking.

Is it that hard?

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Wednesday, November 23, 2022

Think you are ready?


Forget doing what you love. How have you prepared for it? Some people like to talk about doing what they love. Whether they truly know what they love to do is another issue altogether. Half the time they don’t even know it. But let’s assume you know. How have you prepared for it? When the time comes, can you truly say you know what you will be getting into?

Doing what you don’t love or even hate because you don’t have a choice for now prepares you for the moment of what you love comes along.

What you love has a lot of hidden nasties you have not discovered. Those will truly test your love.

How have you prepared?

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Tuesday, November 22, 2022

Is this the next best thing?


Some people tend to make calls really early. They are afraid that if they make a call too late, people will think they are copying. So, they will say this and that will be the next big thing. They will jump on it. Or the reverse happens, they will say this and that will never work and it’s a waste of time.

Give everything time and space. Let it work itself out or work itself to death. Either way, all you have to be is a sceptical enquirer. "Let’s see what happens" should be your attitude. You can measure it with some principles you have built and created over the years and see if it rings true. Then collect your case studies.

Do you have to be right now?

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Monday, November 21, 2022

Are you chasing everything?


Fear of missing out
is crowding your brain and time. Fear of over-extending will serve you better. Choose well. Your resources – time, money and energy are finite.

What can you skip?

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Thursday, November 17, 2022

What is the problem?


Some entrepreneurs start prescribing themselves solutions to a problem and realize that they don't work. They start executing even more solutions and now the problem compounds.

The problem is usually because they have not diagnosed it correctly. Not correctly identifying the root cause of the problem is the problem.

Learn to isolate issues and ask the right questions. Otherwise, one original problem plus a solution that doesn’t work equals more than two problems at hand.

Where is the problem?

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Wednesday, November 16, 2022

How much more can you strengthen?


Sometimes strengthening what you are strong at before extending your reach or dabbling into another area is the smarter move.

If you are already strong in an area, make it invincible. So strong your competitors cannot penetrate. So strong your competitors hurt themselves just by trying to make a dent.

Extending somewhere else before you are invincible risks losing your key strength especially when you are over extending.

Are you truly strong?

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Tuesday, November 15, 2022

Do you want to sustain longer?


The idea isn’t to make a profit. It’s to make a comfortable AND healthy profit. Selling cheap is attractive to you. You think the customer will choose cheap. But it’s only true to a segment of your potential customers. If you keep going after the segment that wants the cheapest then you lose a healthy margin. This margin is not just a profit margin. It eventually becomes your motivation margin. You lose motivation because financial pressures are real and debilitating. It saps your confidence and drains your creativity. There is only so long you can pretend to be Sisyphus before you give up.

Do you want to thrive eventually?

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Monday, November 14, 2022

Why aren't you changing?


When things don’t work out, most people make changes. That’s all fine and good. Except, when you make too drastic a change. Jumping into conclusions why something is not working too early. Deciding to change without thinking about your true expertise. Thinking you have done everything in order to make it work. Not everything needs huge changes when it doesn’t work.

Sometimes it’s about staying focused on the objective but adjusting the way to get there.

Have you tried everything?

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Friday, November 11, 2022

How are you getting there?


After a while in the industry, say perhaps 10 to 15 years you should create your own philosophy, principles and system. It can be based on whatever that is in existence but add your own interpretation. That’s your way. It provides you a map of how you guide your direction. It allows you to know what’s lacking, what needs adjustments, what is correct as of now. More importantly, it prevents you from being lost.

Are you creating your own map?

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Thursday, November 10, 2022

Is this a very smart way?


Find the hard ways to earn what you want to achieve until you find the easy ways to get whatever you yearn for.

The hard ways reveal the smart ways. Some people aren’t smart enough to work hard. So, they never find the smart way.


Just perhaps, this is the way?

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Wednesday, November 9, 2022

What's stopping you?

You can’t get better if you don’t think you need to get better. You can’t get better if you want to get better but don’t do anything to get better. You can’t get better if you confuse talking about getting better as doing something to get better.

Why aren’t you getting better?

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Tuesday, November 8, 2022

Where is the love?


Putting love into what you do
makes a lot of difference. People can sense it. People can feel it. It energizes people. Whether you are cooking a meal or writing a marketing plan.

You don’t have to do what you love all the time and ignore the rest of the work. You can love what you do. Start by putting love into it. Make the task meaningful, that’s how you start to love even the most boring task.

These tasks that you don’t like? Sometimes you are doing it more for yourself than others. It teaches you a lot about you. The question is, are you listening and observing?

Could it be you are doing it for you?

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Monday, November 7, 2022

How many options do you have?


Your way is one of the many ways. Sometimes your way doesn’t work. Then rework it. Revise and improve it. Don’t think it is the only way. It can have many variations of a single theme. When faced with a challenge that your way doesn’t seem to work, don’t be disappointed. Think about it as a chance to be creative and an opportunity to improve.

You think yours is the only way?

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Friday, November 4, 2022

Did you do a favour today?


Favours are better than commissions. Always look for ways to solve someone's challenge. If that challenge can be overcome by referring to someone and having that someone make some money, all the better. And resist asking for a commission. Always say, give the commission you want to give me as a discount to my friend.

Give and give. And give some more. You will receive in ways that you won’t even fathom.

How can you help?

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Thursday, November 3, 2022

What is a good marketing plan?


Here are a bunch of Cs that you want in your marketing. Company, competitor and consumer. What can your Company do better than the Competitors for your Consumer. That’s your positioning really. Simple, but not easy. Then continue with the 4Ps.

Did you think it was going to be elaborate?

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Wednesday, November 2, 2022

Do you want it done?


When you call an industry doyen (and I would define it as someone with say 20 years of experience and above) for a favour, think through your relationship with this person, what is the favour that you want and who are you doing it for.

Favours from industry doyens are priceless. A call can solve a challenge that probably takes more than ten from your end. Some favours rely on them pulling favours from others. These relationships in their network are built over the years. They nurtured the relationships via favours and friendship.

Think through in detail what it is that you need and how much information can you divulge in order to get that favour. If you are holding things back, better not waste their time and effort.

Do you think they will do it your way?

Let us help. Call us now at +60378901079 or visit us at roar-point.com.

Tuesday, November 1, 2022

How would you do it?


Taking the risk to do things your way is scary. But if you did it any other way, would you be happy? Would you be proud? After all, what is achievement without a healthy dose of anxiety and fear?

Go do it. Your way.

Which is your way?

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Monday, October 31, 2022

Are you working towards your master?


To be considered a master of your art (and every trade is an art) you need to sacrifice and be willing to be its student for long periods of time doing the manual laborious work. If you want people to appreciate your art and enjoy the work that you bring; then you need to be willing to put in the time, totally commit and be persistent.

When you do all these, along the way you get respect.

What do they respect you for?

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Friday, October 28, 2022

Are you loving them?

People have favourite quotes. Some people have favourite founders too. They quote these on social media and wax lyrical at parties and presentations. I wonder if they live them?

Write these quotes somewhere and revisit them every week. If it is too extreme, revisit them every month. It may actually take away the feeling of being a hypocrite and an imposter. You are welcome.

Do you live them daily?

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Thursday, October 27, 2022

Can it bring you further?


Experience has a huge disadvantage. It is egoistic sometimes because it has a lot of assumptions built into it. These assumptions can make you
blind to the changes that have taken place and the changes that are needed to improve (because what got you here can’t get you there). When experience creeps in over the years, keep swallowing a big dose of humility. To remind yourself, “I don’t know what I don’t know.”

How much further can you go?

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Wednesday, October 26, 2022

Why aren’t you achieving it?


The challenge is to choose a few good principles and advice and stick to them and make them work. Give them time to work, too.

The problem with many people is that they read, listen and do everything they hear. They are so distracted with the noise they can’t tell which is a signal. So they end up doing a lot or they end up doing nothing because they are still searching for the right answer.

Choose a path, choose a few good advice and principles. Then go work the hell out of them. After a while (your mileage may vary, but do give it time), discard those that doesn’t work and add new one.

Think that may work?

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Tuesday, October 25, 2022

What value are they looking for?

Everything that you sell to someone has to have more worth than what they paid for. That value can be an emotional one, an ego-expressive one or a functional one. But it has to make the buyer feel it was really well worth the price she paid. Otherwise, the sale isn’t made.

What value are you delivering?

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Friday, October 21, 2022

Shouldn’t you have figured it out?

A few of us met over the weekend. All past 50 years old. One of us said, “You are half a century old, shouldn’t you have figured it out? Because from now on it’s all downhill and you got to know.”

Some of us nodded. I shook inside. Because I don’t think I have it figured out. Well, I suppose some things - yes. And I would add - for now.

I think some s#*t just takes time and is a constant discovery.

When should you figure it ALL out?

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Thursday, October 20, 2022

How far will it take you?

If every time someone passes a comment that you don’t like or don’t agree to, and when you are ready to fire that rebuttal but stop to silently say to yourself “I know nothing”; imagine how much smarter would you be?

Would people love you more?

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Wednesday, October 19, 2022

How can you falter?


We always tell prospects that if we are engaged as their consultants, “We tell them what they NEED to hear and NOT what they WANT to hear.”

A prospect told us recently right after I said that, “What if we know what we really want and just need you to execute it?”

I was a little taken aback with the arrogance. The lack of marketing humility is so important in any marketing plan's success.

Perhaps she has not heard of an old term in the military called “red team” recently made famous by General Stanley McChrystal.

What’s the weak point in your plan?

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Tuesday, October 18, 2022

Is it that good?

You want to know if you have a good idea? Expand it on a piece of paper and keep building. Most times you realize that you don’t have a good idea.

The idea in your mind looks big. Once it is written you realize that you can’t even get past an A4 page with 12-point size fonts.

Think your idea is that great. Start writing. If you can’t expand on your idea; imagine trying to execute it.

Have you got it written?

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Monday, October 17, 2022

What should you be taught?


I will give you the map, not the terrain. You will only know the terrain when you use the map. When I developed the map I went down to the terrain. I know it so well that I could map it for you. But you need to use the map to know the terrain.

Everything you learn is theoretical until you practice it. No matter how many cases and examples I give you; they are still theoretical until you do it on your own. You have to take action.

What should you learn on your own?

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Friday, October 14, 2022

Are you an author?

Whether you like it or not, you are the author of your life. Choose your story well and be choiceful with your words. You are also the artist of your life, how you visualize the picture and then choose to paint it, is your choice. The colours that you choose is all in your hands.

Are you an artist?

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Thursday, October 13, 2022

Do you have time?

It’s not working.

It’s not working because you didn’t give it enough good effort and you didn’t give it enough time.

Try playing the long game. Give yourself a longer timeline for whatever you are working on and see if it will work. When you have a longer time horizon, you become more patient. You are more willing to invest time and you are willing to invest effort to get better.

Time changes everything.

How long before it works?

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Wednesday, October 12, 2022

Did they fence you in?

The barriers are there to keep everyone out. That includes you. The barriers are there to filter out those who want it bad enough that they think of a way to surpass them so they can get on to the other side. It keeps everybody out. You can self-select yourself to be the lucky few to cross that barrier. The only requirement is that you want it bad enough.

Did they wall you out?

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Tuesday, October 11, 2022

Will it make a difference?


Plan ahead. Execute the plan. Then let go.

The last-minute addition of two additional pages to the proposal isn’t going to win the business. That’s not the critical bit. Increasing the font size of the headline when you have additional time to make adjustments isn’t going to increase the sales. Sprinting down the field to kick the ball across even with all your might isn’t going to score the goal.

It sounds like I am asking you to give up. Not to give it your best shot. I am not. I am saying plan everything ahead. Plan it well. Do the work well. Then stop. That’s why you plan well and execute well in the first place. So you have buffer time to say, I did it well and I didn’t have to rush. You are ahead. When you slot in last minute stuff, it says you didn’t plan well and you like the illusion of control.

Should you just sit back?

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