Friday, May 31, 2024

Are you applying temporary fixes?


In any endeavour, a solid foundation is crucial. Without it, everything built on top is prone to collapse. Often, people misdiagnose issues and apply temporary fixes to problems rooted in fundamental flaws. It's vital to recognize that much of what we believe to be true may only be partially accurate or entirely false. As the Tao De Ching states, "Knowing others is intelligence; knowing yourself is true wisdom.
Mastering others is strength; mastering yourself is true power." Continuous learning and self-awareness are key to true growth and stability.

Have you built a solid foundation?

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Thursday, May 30, 2024

Would you challenge your own thinking?


You need to stop yourself when you keep saying, “…these things do not apply to me and my category and my company is totally different.” While every company and segment of consumers have their own uniqueness, some commonalities occur and some principles can apply. That is at least a starting point we can begin our diagnosis. With some hypothesis we can start to develop some findings and we can start challenging from there.

Can you progress with a hypothesis?

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Wednesday, May 29, 2024

What do you use?


As consultants, you need to use 
knowledge and experience that most apply to the specific client. One can’t use ‘universal’ principles and say that it applies across clients and categories. In marketing we have dogmas and at best principles. Not laws. Even with principles, we need to think critically. In this case, one doesn’t just need to have expertise but experience as well to truly do justice to the work we do for our clients.

Can you apply well?

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Tuesday, May 28, 2024

Can you at least be relevant?


Good copy
 is always a welcome break some consumers look forward to in an ad, or a radio or TV script. Classically trained copywriters always keep in mind that they are intruding into the consumer’s personal space whether they are writing a DM, press, radio or TV script.

The late Yasmin Ahmad whom I had the honour and privilege to work with personally on many accounts used to say, “Eh people watching TV program la, you kacau people to watch your ad. At least make it entertaining la.”

Can you make sure it is entertaining?

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Monday, May 27, 2024

How do you present?


A great presentation is very much like a great symphony. The structure and movements, harmony, melody, orchestration, rhythm and development needs to interplay. These should be present in a great presentation. The idea is to hold the audience interest in each and every way, one building onto the next. You can’t say, let’s keep the best parts till the end or let’s keep the best parts in the middle. It’s how you want to play it that maintains the audience’s attention throughout. 

How do you sell?

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Friday, May 24, 2024

When was your last success?


Success or setback; celebrate or mourn, but always move forward. Clinging to past successes or failures can anchor you. It stops you from progress. You are only as good as your last project and if that project is years ago, learn to create the next big successful one soon. If you have had failures and setback over and over, keep your focus on future opportunities and continuous improvement.

Neither success nor failures should hold you back.

How do you progress?

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Thursday, May 23, 2024

Do you want to be like them?


"They laugh at me because I'm different; I laugh at them because they're all the same." – Kurt Cobain

For entrepreneurs, this quote underscores the value of embracing your unique vision and approach. In a world where conformity is common, standing out can be your greatest asset. Innovators and disruptors often face scepticism, but it's their distinctiveness that drives progress and sets them apart. Instead of blending in, focus on what makes your ideas and strategies unique.

How can you be unique?

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Tuesday, May 21, 2024

Is being nice being kind?


True kindness involves honesty, even when it's uncomfortable. Imagine someone pointing out that you missed an important detail in your report before a meeting. This may feel awkward, but it spares you potential embarrassment and sets you up for a more successful presentation. Niceness might avoid mentioning it to keep the peace, but it doesn’t help in the long run. By practicing honest kindness, you will genuinely support others' well-being.

Is being kind being nice?

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Monday, May 20, 2024

How much time do you have?


Effective decision-making is reflected in how much time a person has. Those constantly busy often spend their time fixing poor choices, leaving little room for strategic thinking. Quality decisions require time for contemplation and analysis. By managing your time and prioritizing thoughtful consideration, you can improve your decision-making process.

How wise are your decisions?

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Friday, May 17, 2024

Is your work art?


What is your work if not for money or fame? To experience the process of becoming? Hear me out. If you approach your work as an artist, then your work allows you to discover what lies within and helps your soul grow. It's not about perfection but about the journey and self-discovery.

How artistic can you be?

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Thursday, May 16, 2024

Who’s setting the bar?


Strive to set a high standard of excellence in everything you do. Many people are not accustomed to environments where top-notch quality is the norm. By consistently delivering exceptional results, you not only elevate your own work but also challenge those around you to meet higher standards.

Can you make them get used to high standards?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

Wednesday, May 15, 2024

What will reframing do for you?


Many entrepreneurs possess immense potential, yet their pessimistic outlooks hold them back. They see obstacles that aren't there, preventing them from performing at their best. To excel, cultivate a positive mindset and focus on opportunities rather than imagined pitfalls. Overcoming unfounded fears and maintaining an optimistic perspective can be the key differentiator in achieving higher levels of success.

Is pessimism a chain you can cut?

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Tuesday, May 14, 2024

What is your yes?


Declining one opportunity means forgoing that specific option. Conversely, accepting an opportunity necessitates rejecting all others within the same timeframe. Each affirmative decision closes off alternative paths temporarily. This principle underscores the importance of intentional decision-making and the need to prioritize effectively. By saying yes to one endeavor, you inherently decline numerous others. Where you spend your time and resources is crucial.

Every choice carries opportunity costs, mindfulness and a good night sleep is crucial in navigating the complexities of decision-making.

What is your no?

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Monday, May 13, 2024

What would you use?


Consider a race: one person relies solely on foot speed, while another strategically navigates shortcuts and terrain. Outsmarting is akin to finding the fastest route, leveraging intellect as a form of advantage. When combined with hard work, this combination becomes a force to be reckoned with. It's not just about raw effort; it's about using intelligence to optimize every action. Together, intellect and diligence form an unbeatable duo, propelling individuals toward unparalleled success.

You can’t win a race without the both.

How will you win?

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Friday, May 10, 2024

Want to have some luck?


Consistency is the secret sauce in creating luck. And building trust, too. Showing up consistently allows people to trust you. When they trust you, they rally to support your success. Intensity can drive short-term achievements. Lasting success? That you need to build on a foundation of consistent performance.

Want to build some trust?

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Thursday, May 9, 2024

Are you gold?


Set yourself as the benchmark for high quality work. It pushes you to maintain high standards. It also inspires others to elevate their performance. High standards of quality can transform a company’s culture. Especially where excellence isn't the norm.

Do you want to be any other metal?

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Wednesday, May 8, 2024

Are there real dangers?


Negativity can hold you back from performing at your peak. Fears, dangers and pitfalls that do not exist will impact your ability to succeed.

What’s holding you back?

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Tuesday, May 7, 2024

Do you choose your ‘no’ well?


Every choice involves opportunity costs.

A ‘yes’ means a ‘no’ to many other things. Many ‘nos’ can guide you to your ‘yes’.

Did you choose the right yes?

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Monday, May 6, 2024

How productive can you be?


It’s true working smarter often surpasses just hard work. It’s like using your hands to dig a hole versus another using a hoe. But working smart alone is not going to help. If you work hard and smart, your hole will be bigger and deeper. Working hard AND smart will get you to the limits you never dreamed possible.

How productive do you want to be?

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Friday, May 3, 2024

What poison have you ingested?


The influence of those around us is often subtle. You may not even notice it. Working with toxic people can slowly shape you into versions of you that you will be disappointed with. Make it mandatory to choose our associations wisely. You know their attitude and beliefs can seep into your thoughts, feelings, and actions if you don’t stand guarded.

How vigilant are you?

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Thursday, May 2, 2024

How can you write a better today?


We can't rewrite our past. That you know. You also know you can mold your future starting today. The power of action can change the ending by one simple step using the power of now and the momentum of action. It's not about erasing what came before but about leveraging the now to craft a desired conclusion.

How will you sculpt a better tomorrow?

Let us help. Call us now at +60378901079 or visit us at roar-point.com