Friday, July 4, 2014

What is an easy business?



Ad people like to say, “Advertising is not an easy business.” As if saying that makes the industry more glamorous and more elite.

Saying “Advertising is not an easy business” is like saying “_________ is an expensive car.” It is only expensive if you cannot afford it. Nothing is easy if you don’t have the skills and balls for it.

Here, pharmaceuticals is not an easy business, farming is not an easy business, surgery is not an easy business, IT is not an easy business, service offices is not an easy business, education is not an easy business, insurance is not an easy business, driving a cab is not an easy business, medical research is not an easy business. I could go on. But you get what I mean.

We think too highly of ourselves.

Do you have what it takes?

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