Friday, February 28, 2014

How’s puberty?

Growing pains are better than the pain of not growing. It’s true for businesses too. 

How old are you?

Thursday, February 27, 2014

Who are the chameleons?

A lot of business people talk about culture. How the culture within a company is an important fertilizer for the growth of the company. But if you look closely, the subcultures of a company that exist within the greater culture - which the company wishes to be built on - is often masked by the dung of money.

The head of a subsidiary that is good at turning a profit but runs counter to the culture of the company will often get away with it. When big bosses allow this, the message is “You can build your fiefdom as long as you contribute your annual tributary.” 

Who are those seceding?

Wednesday, February 26, 2014

Did you decide to do?

Sure, doing something is better than doing nothing. But when you decide to do something, do it the best that you can. The motto of my primary school says it best (before they changed it, and luckily after I left), “Do well whatever worth doing”.

How did you do?

Tuesday, February 25, 2014

Are you the best?

Better than being better than other people is to be a better you. Fighting the resistance to be better than others and focusing on being a better you is a great start in the right direction.

Monday, February 24, 2014

What’s big to you?

A big house, a big car, a big whatever. Ever thought about the size of things that you want them in? When size is equated to success, I think it’s time to rethink.

I think for whatever big things that you aim for, something big enough to have room for other things in life is probably big enough.

What’s your size?

Friday, February 21, 2014

What are you worried about?

Don’t panic. You have probably met similar challenges before. It’s probably nothing compared to the “twig of ‘93”. You are a trained professional. Calmly walk around the leaf. 

Can you stay calm?

Wednesday, February 19, 2014

What are your responsibilities?

Clarifying your role and knowing what is required of you in your position allows you to do what is needed. You, of course, know that already. But worth repeating.

What should you do?

Friday, February 14, 2014

How do you make a leap?

One way is to say, “What don’t I know about this?” another is to say, “What do I know about this that is wrong?” Others could be “How can I do better?”

Of course, asking the question and getting the answer is easy. Doing is the difficult part. 

What do you need to learn?

Thursday, February 13, 2014

What is a marketing plan?

There are many people in the industry that cannot distinguish between a marketing plan, a communications plan and a media plan. Just this past week, we got an invite to a pitch (which we of course do not do) which included in the five liner brief, “…to map out a 1 year marketing plan.” Isn’t that the client’s job?

In a separate occasion, when asked for a marketing plan in order for us to map out the communication plan for the year, we were given a laundry list of sampling activities in different locations and mediums they plan to use. That’s hardly a marketing plan. 

Understand your role and responsibilities. Educate yourself on your role. That’s how you can be better.

What is a communications plan?

Wednesday, February 12, 2014

Where is the finishing line?

It’s common not to meet your targets. Or fail to meet your objectives. It could be for any amount of reasons. 

Getting from where you are to where you want to be takes more than a sack full of work. Failures and setbacks are part of the process.

Learn to enjoy the process and give your plan more time. Perhaps the only ingredient lacking for you to achieve your goal is time. Use time to think through the next steps and new learning, time to execute a new plan.

Sometimes the finishing line is farther than you imagine.

Is that what you aimed for?

Tuesday, February 11, 2014

Monday, February 10, 2014

Is branding your religion?

In some ways branding is like religion. Some people believe in it, some don’t. The different agencies and consultancies are like the different denominations and schools; each have their set of beliefs that they spew as the truth. Each claim their path will liberate your brand and unlock its value. Meanwhile, the practitioners each have their own interpretation of what is being preached and they soak up other beliefs from different sources. They put into practice what they feel is their truth. Some become dogmatic and fanatical, others nonchalant and eclectic.