Friday, February 28, 2020

Am I right?

I don’t care if I am right. I care if I am helping you think better. To do that you need to help yourself. Challenge your own experience and dogmas. Rethink what you think is right. Be the ‘no’ man for yourself. 

Are you wrong?

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Thursday, February 27, 2020

Do you believe in yourself?

If you are a professional, then do what professionals do. Keep doing good work and keep upgrading yourself. There will always be the amateurs that will under charge and do what you do for a fraction of the price. But they will never get where you are as long as your keep your ethics high and your work great. They will always have a market because there are always people going for cheap. Eventually, those who want value will find their way to you.

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Wednesday, February 26, 2020

Are you making it easy?

Consumers are lazy. That’s why branding works. It works by giving people short cuts so they don’t have to think. If you complicate your communications, the consumers get confused and go for your competitors instead. 

Are you saying too much?

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