Are you sleeping?

Last blog of the year. If you have to do something better next year, it is to sleep more. Sleep more, sleep better. There is nothing to be proud of in sleeping less. Bragging about sleep deprivation is stupid. You should do better.

Sleeping more allows you clarity in thought. It makes your mood better. It lets you make better decisions. It gives you better health.

Do you want a better year?

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Is it exciting?

Entrepreneurs get excited over new ideas easily. That’s how they are. But excitement should not be confused with importance. Just because you have a new idea and you are excited over it doesn’t mean it is important for your company.

Pull up a chair. Write it down. Now ask yourself of all the things you have to do, is this the most important one you need to tackle right now?

Is it the most important?

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You want to get better?

Do less. Don’t do more.

If you want to improve your business, try trimming. Look for things to cut. No, not just costs. But things like product lines, service portfolio. Things that you can do without. Don’t try improving things without first cutting. First look to cut and then with what’s left, improve on them. It makes you focus easier. With less to do, you can do better.

Is more always the answer?

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Are you giving away your secrets?

Don’t be afraid of sharing your recipes. No one is going to copy you and be as successful as you with your recipe. Help someone get better and see yourself get better. Chefs who share their recipes have never gone out of business.

Are you gaining fans?

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Why aren’t you succeeding?

Take responsibility for the plans that you have. (Read it again if you have to.)

You think there is a secret?

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Should you stop now?

Putting in the time and figuring it out when something ‘fails’, no matter how tough, helps you avoid making unnecessary decisions you will otherwise make. Then get at it again rather than throwing in the towel too early. It ensures success in the long run.

When should you stop?

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Is fear number one?

Whenever fear shows up in the things you want to embark on, list down all the emotions you are going through. Don’t just let fear show up. Amongst all the emotions you are capable of; there will be a few others; most often excitement will be there. Courage too, because it often does, just by the existence of the idea you want to embark on. List your skills too that you need in order to see success in what you want to do, where fear has appeared. Once you are done with this list, number them. You will probably realize that fear isn’t that up front. It only appears so because you have given it attention. Plus, the skills you have will likely melt fear away anyway.

You didn’t think you are that good, did you?

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Can you sprint a marathon?

If ideas are easily copied, perhaps your only competitiveness is being able to execute it faster than your competitor. And being able to come out with more ideas faster the next round. Do it so often that they eventually run out of stamina to create and to create fast enough to catch you.

Are they catching up?

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Who’s cheering for you?

Excitement gives birth to energy. Energy that an entrepreneur needs in order to progress, to keep going when all other resources are scarce. That alone can sustain you for a long time. Learn to get excited over things when everything else is dragging you down. It may just be that little push you need at this moment in time.

Are you excited?

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How much are you making?

Increasing your profitability isn’t just about looking at your cost and your selling price. It starts with looking at your consumer segments, choosing the right target and taking a precise position and message to the segment. Then the messy process of kneading the right product and price together to maximize profit.

Are you starting at the right place?

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Is it about courage?

Taking “massive action” is a mantra that is as cliché as “just do it.” But cliché doesn’t mean it is useless. If you are looking for results from what you have been doing, don’t make small adjustments. Especially when you have been making small adjustments to what you have been doing for a long time. Yet, not seeing results.

Make a commitment to take massive action. Something that scares you. See if that takes you on a positive trajectory.

Or is it about commitment?

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What is a better choice?

Forget about payback and taking revenge on that person that did you wrong. Remember to pay it forward and help another for the good deed someone did right by you today.

Lessen the energy you spent writing the complain rant on social media for the service you did not get. Increase the effort you need to hand write a compliment letter for the initiative someone did for you.

Take every chance to start a virtuous cycle and stop the vicious one.

Which will get us further?

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What’s so hard?

There is no such thing as it’s too hard. It’s too hard because you fear it. Do it often enough, you gain the inertia. Do it often enough and you develop a skill to overcome whatever is hard. Do it often enough, you overcome it. Overcoming what us hard often times gives you the biggest impact. The task itself is not hard. Fear of failure is the hardest part.

Is fear the hard part?

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How sharp are they?

If you rely on your skills and knowledge to deliver good work for your own company, then you need to ensure that your arsenal is well equipped. Not just equipped but functioning well.

If your arsenal is left wanting, and the few weapons that you have aren’t sufficient then you wouldn’t expect to win, would you?

Perhaps it’s time to evaluate the skills and knowledge that you have and if they are still able to serve you.

Is it time for an upgrade?

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Are you helping it grow?

There are almost always great hopes and plans when a brand is born. Great plans come with great responsibilities too. You can’t birth a brand and let it grow in the wild on its own. You need to back it up with monetary investment. Only substantial investment will give the brand gets a chance to fight for life, live and then perhaps thrive. It is not a one-time effort. It needs nurturing and maintenance. 

Can you play the long game?

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Are you starting a business?

1. Things will be very tough going.

2. You need a few tonnes of energy to push through.

If you believe in the sentences above, now multiply it by 10.

Are you estimating your tenacity wrongly?

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Are you worrying about the right thing?

If you are a small and medium business, don’t worry about your competitors. Worrying instead about your brand’s obscurity. All else being equal, your problem is almost one of awareness. 

Who else knows you?

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What is it that they won’t do?

Is there something that is absolutely legal and ethical that your competitors won’t do? They may be supposedly accepted practices of the market that are waiting to be broken so you can stand out. They may be things that people in your industry cringe at. But your target isn’t in the industry. Your target accepts these supposedly “cringey” things. They make you stand out. 

Why don’t you do it?

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Are you sprinting?

Selling something involves two very long marathons. The first marathon is making it. Take your time to make a product or service that is worthwhile for people to part their hard-earned money for the true value that you deliver.

The second marathon is the marketing part of it. Don’t focus all your time on the making that you don’t invest enough energy and money into marketing it. People need to know this wonderful product or service you created for them. 

You need to focus on both. 

Do you know you are in a marathon?

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How do you get to the budget?

Don’t ask, "What is the cheapest way to be noticed?" But ask "How much does it cost to get X number of people to know about me?" Cheap is not the objective. 

How cheap is cheap?

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Who is going to teach you?

Business ideas are great. Wanting to make a difference is great. Starting right is important. It’s not impossible even for bootstrapped business. The most detrimental is when you are knee deep in challenges and seeking a way out. And you know you need to fix the business foundation. There are no U-turns now. The costly mistake is that you are listening to the wrong people. Get your advice from the right source at the start.

Who can you learn from?

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How painful will it be?

A brand’s value, growth or demise lies in the hands of brand owners. They can drive it to grow for centuries or decades and still stay strong like Coca Cola (founded in 1886), Disney (founded in 1923) & McDonalds (founded in 1940). It’s not by happenstance. It’s by deliberate painstaking planning and process. And the reason why the brand is valuable is because the brand owners invested in the brands over the years.

How much are you willing to put in?

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When’s the next one coming?

Every new brand comes with a cost. It needs to be nurtured before it can yield returns. If it needs so much tender loving care than you care to think, then think again before you start another brand. Do you really need another brand to draw your attention and energy from the real deal? Have you considered the cost vs benefits?

Creating is the easy part. Maintaining, that’s heavy. That’s a lifetime commitment.

Should you stop?

Let us help. Call us now at +60378901079 or visit us at roar-point.com