Are you invested in the right way?

Just because you have invested a lot of time and effort into your plans, doesn’t make the plan a right one. You now have ‘vested interest’ in the form of your time and effort. But don’t let these cloud your judgement and make you stubbornly stand your ground.

On the contrary, the time and effort you have invested are revealing new truths to you. These truths now open a new window to new decision making. You have bought the permission for yourself to change your mind when needed.

When do you make the call?

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Do you enjoy being small?

If you are a micro brand now, take the time to enjoy being small for now. I am not encouraging you to stay small. I am saying enjoy this moment of growth. You don’t have to act big. You just have to be you. At some point you will be bigger and you will never be able to act and talk like this anymore.

At this stage, you can endear your customers to you by being personal. You can say “I”; you can apologize and say sorry and explain what happened, don’t talk like a company, speak like you. Attract them and get them to help you grow. You can email a note as if you are writing to a friend, and soon they will become fans.

It’s OK not to sound big for now.

How do you grow?

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Who hates you?

It’s easy to write who you will make the product for. Chances are the field is filled already. Try this, write who will hate the product you will make. Once you negate these people, the positive ones will appear. You will also be unearthing some of your brand’s personality in the process.

Who’s your target?

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Are you resourceful?

Some people aren’t resourceful because they feel they are pawning away their dignity. So, they never find a better way of getting their business to go further.

Not taking no for an answer, staying longer than permitted to see the right person, using a old technique no one has used in years, doing it on a shoestring, the list goes on.

Don’t mistake resourcefulness and dignity. Sometimes finding a creative way of doing things has nothing to do with your self-respect and worthiness.

Does creativity have a price?

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Is it time to confess?

After a while you will quite innately know what you are good at and what you suck at. Don’t spend too much time at what you suck at even though you enjoy doing it. You are doing your business a great disservice. You are betraying yourself. At times like this, confess that you suck and that, that job is better done by someone else.

Then you can move forward and the business can progress.

Is it time to give up?

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When will they help you?

When you are not successful, no one really wants to help you. I know, that’s when you need the help most. You see, there is nothing in it for them to help you.

When you are successful even when you don’t need help, they will offer help because they now know they can gain from helping you.

Knowing this, do two things. Help others when they are in need of help even if you gain nothing from it. It’s the only way change is going to happen. Go work harder on your own success. Forget help, it ain’t coming.

I hope you will work harder knowing this.

How much fire in the gut have you got?

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What if they are right?

“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so."  – Mark Twain

When you are too sure of yourself, perhaps it’s time to take a reality check. Sometimes it benefits you just to have accepting ears and an open mind.

Do you know what you don’t know?

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Can we see some action soon?

A plan stays a plan on paper. Putting small progressive parts of work together is better than sitting on your plan and waiting for the right moment. That’s why we say plans don’t work, people do. And action not deliberation.

I would add, courage is better than cowardice. Your fear of failure is holding you back. Anxiety is holding you back, not risk. Clear this in your head and execute already.

When are you moving?

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How is it formed?

Creativity doesn’t just appear out of the blue in full blown form. It takes hard work. It takes many layers of questions to get to answers. The more work you put into it, the better it becomes. It takes hard work to get into the flow. Don’t think you need to be in the mood to get ideas and be creative. Creativity can be forced with hard work and discipline.

Do you think it came out of nowhere?

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Is it better getting there on your own?

Some people are lone rangers for a myriad of reasons. Some want to own their victory when they get there - alone. Others are too prideful to ask. Asking and soliciting input from others on your plans doesn’t mean that you are letting others decide what you should work on. It’s to help you find the gem and get it to work better than when you first started. You need not listen to everyone, in fact you should not. Neither should you listen to all the words of encouragement too. Learn to ignore the cold blankets when the need calls for it. The path to a clearer plan lies somewhere in the middle of passionate encouragement and painful criticisms.

Which way should you go?

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How do you get to the big win?

It helps if you have a clear idea on what you want to do. Being laser focussed on the goal but being open to various ways of getting there.

Start it small. Test it out. Change it. Massage it. Work it out. Fail and try again. Face a setback and restart again. Hit a wall and change your route. The big win is the accomplishment of many small victories.

How much patience do you have?

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What can you write?

Write about your brand and why should people care about it. Like how Jerry Maguire did. Start writing everything and anything that comes to mind. Then put it aside. Then come back and re-edit it.

Tell us your story. If you don’t tell us your story. Why should we care?

Can you make us care?

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Do they know you?

Whether it is an e-store or a physical store, the idea has always been for people to discover you before they reach the store. Then remember you when they see you and make the purchase.

So, whether it is digital or non-digital media, you are still competing for attention and action.

Did you get to know them first?

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What’s your plan?

You would be surprised how often we are shown a marketing communications plan that is passed off as a marketing plan. There is a huge difference between the two and if you don’t know the difference and where these two sits in the marketing process then you have a huge challenge.

Do you know the difference?

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How do you improve?

Pay to learn. Even if you think you already know it. Sometimes the value of a course is not in its actual content, rather it acts as a reminder of key principles you may have forgotten. At other times, it sparks other ideas you desperately need to reinvent yourself.

Choose a good course to attend. For example, we have a Marketing and Branding Accelerator Masterclass we conduct when not in lockdown. Sorry for the shameless promotion. Seriously, taking a good course can be pivotal in making a difference in how you view the next steps in your business.

What do you need now?

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Who will talk about you?

The lockdown has created even more of what I would call nano brands. Brands that are even smaller than microbrands. You probably run them out of your home and while you have scaled up, you are still using non-industrial equipment to make your products. You want your brand to be big. Sure dream big dreams, but start with multiple small actions to build your business so it can eventually become a micro brand.

Build your fan base. You probably already know this and using all the digital media channels now. Look for people who really care about you and what you make. Build a relationship with them. They will help you spread your name because they care.

Don’t expect to get big and famous overnight. Instead think about how you can grow a small number of true fans and loyal users.

How small are you now?

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Who should do it?

If it is important? You have to do it. No one else. You can’t delegate those missions. You can’t hire someone to build your dream.

Are you doing it for money?

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How do you win?

Play the long game. Everyone else is too impatient. If you are the long one still hanging around, you win. If you stick around long enough, those sticking around long enough will also rally behind you.

Who’s gone now?

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Who is the one?

Who do you want to serve? Imagine that ONE person. Just one. Now, what would you do to serve her? What are her needs and wants that can be served better than what she is currently getting? When you imagine one and you focus, your purpose will become clearer.

Money and fame? You will get there when you focus on the one person you serve first.

When will you get more?

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Are you truly ready?

You know the formula for getting the positive results and rewards. Patience and perseverance. Between that starting line and the finishing sash are a lot of trials and tribulations you probably won’t imagine. Well, imagine it now and expect them. Crises, low points and extreme pain. 

It’s always motivating to imagine a bright future. It’s also practical to imagine a brutal present as well.

How far can you go?

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Does it matter?

You claim that you want to join a company that has a purpose. You claim that you want to do things that matters. But with each and every step you don’t measure the things that truly count. Your commitment, your authenticity and your energy needed to join such a company or to lead a purposeful life. Things that matter take sweat and blood by the buckets. They are measured in decades; not days. Just thought you should be clear about what you are pursuing and how you are measuring it.

What are you measuring?

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