Do you think they have the time?

Brand relationships and human relationships are different. As people handling brands you need to be very cautious about this. Most consumers are your average Paul and Pauline that has a lot on their plates. They don’t have time for relationships with brands we handle. Yes, they take advantage of your vouchers, they click on the email link you sent them, they subscribe to your whatever. But that’s about it. They don’t have a relationship with you. All they want is so the job your brand needs to do and then get out of the way.

I know. Someone is going to quote me the guys that have Harley-Davidson tattoos. I don’t deny it. But these are the anomalies. They provide clues into your brand strengths and what built that loyalty. Then try to use these in increasing your consumer penetration. Not focus on building this segment of consumers. They aren’t likely to contribute much to the bottom line.

Think they really love you?

Let us help. Call us now at +60378901079 or visit us at roar-point.com