Friday, March 30, 2018

Do you have the answer?


It’s good to asks questions. It gets you answers. At the very least, it leads you to answers. Better yet if you attempt to answer them yourself, even if you may think it is wrong.

An attempt opens doors to answers. Question is the first step, the attempt to answer is the second step.

Do you only question?
 

Thursday, March 29, 2018

What did you create?


Create and do your art. Don’t worry about the naysayers and the detractors. They aren’t creators. They won’t know the process and hence how you feel.

Encourage the copiers. They will push you to better your art. We all start by copying - one way or another knowingly or otherwise. Some copiers eventually become creators.

Most of all keep on creating.

Who inspired you?
 

Wednesday, March 28, 2018

Is it extra?


If doing that extra whatever takes you to where you want to be, bring you up to a level above your competitor, then it is not called extra. You didn’t do extra and you shouldn’t feel too proud about it. What you label as “extra” is really just necessary.

Necessary to bring you up on notch, up your game, beat your competitor. Not extra.

Is it necessary?
 

Tuesday, March 27, 2018

Is there a commandment?


For heaven’s sake, marketing isn’t a religion. There aren’t any commandments. Try everything and see how it works.

Did you commit a sin?
 

Monday, March 26, 2018

Friday, March 23, 2018

Did you do it right?


Everything done right is an investment. Everything done wrong is a cost.
So, I don’t like to argue if advertising is a cost or an investment.

It’s true of your advertising budget, the money you spent in the share market, the partner you married.

How much did you pay?
 

Thursday, March 22, 2018

What difference does it make?


If you believe you can make a difference, act on it already. The universe is waiting. If you think you can’t, you are lying to yourself. Go make a difference already.

What difference can you make?
 

Wednesday, March 21, 2018

Did it bring you returns?


A well planned and executed brand campaign is an investment.
A lousy brand campaign is a cost.

How well did it run?
 

Monday, March 19, 2018