Sometimes, in branding, we get caught up in the details of crafting a brand's personality, aiming to make it as human-like as possible. That's not a bad thing, really. I'm a fan of this approach, too.
A well-defined
brand personality gives life to the brand. It's essential for setting the tone,
providing guidelines for communication, helping consumers relate to it, and
attracting the right audience.
But here's a
reminder - it's important to have some fun with it. Step back for a moment. Dig
into your brand’s personality and ask - have you truly defined it clearly?
If your brand
personality reads like a checklist with endless adjectives—credible, fun,
creative, honest, trustworthy, innovative, trendy, modern, down-to-earth,
classic, authoritative, serious—chances are, it's the result of a group trying
not to offend each other. Or maybe someone was hesitant to make a bold choice.
If that sounds
familiar, it might be time to re-evaluate. A genuine brand personality isn't
just a list of traits. It's about capturing the essence of what your brand
stands for and communicating it in a way that people can connect with.
Remember, your
brand should feel authentic and relatable, not like it's been scripted by a
committee. It’s okay to take bold steps and to be unique—even if it feels a
little risky. After all, the most memorable brands are those that aren't afraid
to stand out.
Does your brand
suffers from personality disorder?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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