Friday, September 28, 2012

What are your expectations?


Realize how when someone becomes the customer or client, they naturally expect hell of a service from you? We are all someone’s client and someone’s supplier all at the same time. No matter how rich or how high ranking you get.

That’s just how the commerce world works.

So sometimes it is good to remind ourselves that expecting good service is only natural. It’s even a must. But service doesn’t mean servile.

Who do you slave for?


Thursday, September 27, 2012

When does the real work start?




From conceiving the product to naming it, then cooking up the marketing plan, and eventually having to sell it.

At every moment, you dream of being able to finally stop and rest. But rest never comes. After a step, there is yet another step.

After you have sold a bunch, you go back and see what you did right and what you did wrong, and figure out how you can sell more.

It’s called marketing samsara.


Wednesday, September 26, 2012

Do you trust your previous successes?




What were the parameters the success was measured by?
When did it happen?
Are the conditions still the same?
Who were the people/parties involved?
Is the organization vastly different?
Why do you think the previous success can be replicated?

Asking these questions will probably build on previous successes and it is better than not asking. But some are just too egoistic to ask. Fear of failure or failure of fear?


Tuesday, September 25, 2012

What’s the meaning of work?




At the end of the day, you are probably just searching for a meaning behind what you do. Whether you are self-employed or working for someone else.

People who extol “it’s just work”, “work is not life”, and similar quotes just confuse themselves. They end up making themselves unhappy day-in day-out.

It’s great to find meaningful work. But if you don’t, perhaps finding meaning in work is the answer you are looking for.

What’s your meaningful work?


Monday, September 24, 2012

Are you building a business?



One of the toughest challenges we face is convincing business owners that having a healthy business does not mean they have a healthy brand.

Even if your brand is not strong, it is very possible that you have a very healthy business. Think about the wholesalers in the wet market. They make wads of cash. But as far as branding is concerned, zero. Well, near zero.

The opposite is also true. You can have a very strong brand but your business may be weak. Businesses close down even when they have strong brands. Brands die due to mismanagement of business.

It’s tough to convince these business owners because the cash is there. It’s proof of their success. Sometimes they confuse the switch to focus more on the brand now as an admission that they made a mistake previously. 

But it’s not. It just means shifting the focus more now and building on past success.

Are you building a brand?

Friday, September 21, 2012

What is a good day?




I think it is safe to say we all want a good day. You wake up in the morning wanting the day to be good.

But what is a good day to you? In other words, what would constitute a good day? How would you measure it? If your aim is for a good day, then perhaps you need goal posts to mark what would be considered a good day. A goal you aim for, so to speak.

Otherwise, how do you know what to aim for? How do you judge the day when it ends? Would a day with one bad event and a series of good events be good or bad?

To create a good day, you need to know what a good day looks and feels like.

Do you know it even when you see it?