Monday, October 31, 2016

Which path are you taking?


“The two hardest tests on the spiritual road are the patience to wait for the right moment and the courage not to be disappointed with what we encounter.” – Paulo Coelho

I think it applies not just on the spiritual road. 

Friday, October 28, 2016

What gets you going?


The negatives can motivate you or they can discourage you.

There is fuel in the rejections, the frustrations, the disappointments and the resentments. Dig deep to find it. It that can set your ember ablaze.

Thursday, October 27, 2016

How about a product that stands out?


It’s almost funny that clients create me-too products and expect the ads to make the difference. It’s even funnier that millions go into producing me-too products, and they expect to spend only a few hundred thousand in advertising to make a difference in sales.

Perhaps you got it wrong?

Wednesday, October 26, 2016

Do you know what it is?


There is a difference between knowing something by its name and understanding it. I didn’t say this, Richard Feynman did.

This happens a lot in the marketing communications industry. Just watch up for the person who peppers his conversation with marketing sound bites. These are also the very people that drive up frustrations because they hide behind terms they themselves do not understand.

The perfect example of it is the client who says, “This is not what I want” but can’t go on to explain and give examples of what he wants. It demonstrates a lack of understanding in the concept that he has in mind. 

Knowing the words “creativity”, “innovation”, “out-of-the-box” doesn’t mean you understand them. 

Can you tear it apart?

Tuesday, October 25, 2016

Is it plain vanilla?


Don’t forget, sometimes what works aren’t the most creative, out-of-the-box ideas. What works are things that adhere to tried and true principles. Don’t shun the run-of-the-mill in pursuit of your fantasies. 

Simple doesn’t mean lousy.

Do you know what is needed?

Monday, October 24, 2016

What dogmas do you hold on to?


It’s OK to say you “don’t know”. You need not have an opinion on everything. 

Building your opinion on a cursory reading of materials and a rudimentary understanding of the topic will confuse you more. It’s better to say “I don’t know.” Then invest time and effort into the topic. Study in-depth on the subject. Then form your own opinion.

Before that, be ready to change your mind as new information presents itself.

Are you ready to change your mind?