Did you turn up?

Turning up and doing the work is not often talked about because it is not sexy. What is there to say except; to succeed, you need to turn up, do the work that you need to do day-in day-out. Consistent execution compounds. Small tiny steps are what get you to the summit.

Was it consistent?

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Is it easy?

There are no easy industries. Every industry is easy if you put in your industriousness. Yes, everyone knows this.

But in practice, the missing parts that need deep learning curve is forgotten. The parts that need turning up every day and don’t complain is not thought through. The parts where you do the dirty, boring, mundane work on and on with no end in sight is not stuff that is built into the day-dream of an entrepreneur.

Are you hardworking?

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Who did you talk to?

If you want to be smart, one way is to hang around with people who will point out your ignorance and stupidity. It’s highly uncomfortable and inconvenient.

You have to ask yourself is that why you are hanging around people who makes you feel comfortable and easy to be around?

Who would tell you the truth?

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Can you make it work?

Make sure that the circumstances are in your favour. Work to make them be in your favour if it isn’t yet. If you can work for it, decide to give it your all and go all the way. Work for it. This increases the odds of success. Never decide on something where odds aren’t in your favour. When they are in your favour, it’s time to decide.

How do you decide?

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Do you want ideas?

Try reading 3 different books at the same time. Let your mind be the mixologist that delivers the brief that you just gave it. You may like how it tastes when it is served. Serving times may vary.

Where did they come from?

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Is it supposed to stick?

Just do the way you do things no matter how people label it. People will call it style. Your style of doing things, they will say. But style is a living thing. It evolves even if you don’t think about it. It is what you do. It is informed and influenced by your life and your experience. It will change. Just do what you do. Don’t label it. Ignore the labels.

Do you think it is unchanging?

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Is it suffocating you?

Your goal must worry you enough that if you fail, you risk quite a bit. It must also excite you enough that if you succeed, you stand much to gain. In that no-man’s land where you breathe in a cocktail of anxiety and excitement daily, is where you launch into something that is worth fighting for.

Will it be worth it?

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Do you follow?

Even if you have trustworthy frameworks, principles and guidelines that you use across the years, you have to be supple, flexible and rational in your decisions. Situations can change, context can vary. Being supple, flexible and rational allows you to face the challenge with pragmatism. It may even open a door to creating new guideline and principles. Only time, a pinch of risk-taking and a sprinkle of freedom to fail can teach you this.

What exceptions should you make?

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Did you learn?

You learn when you win. You learn when you lose. Learning depends on whether you learn to reflect from the experience and make it beneficial to you in the future.

Success leaves clues but at the same time, what got you here can’t get you there. Just remember that so you don’t get too comfortable with a success formula.

Losses sometimes point you to things you didn’t know. You don’t know what you don’t know. So, failing is a way you pay the fees to learn. Learn what you don’t know to limit your losses.

What did you win?

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Can you move forward?

The want to change must meet with the will to change. You have to allow someone to put a spotlight on your weaknesses. Which, of course is going to be uncomfortable and inconvenient. Unless you can get comfortable being uncomfortable, it will be very difficult to improve.

Would you allow yourself to be uncomfortable?

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Does it scare you?

Commit to something that will become your competitive advantage. Learn to develop it. Then master it. The goal should be so big and hard to achieve that it scares you but yet you do it. It must be so hard to achieve that it frightens people.

Will it frighten them?

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Have you seen an idiot?

It’s always very interesting to hear an entrepreneur talk about selling based on price. That selling at a low price will get them the consumer. If that’s the case, all low-priced products will have the most market share. I think I have written about this before.

The other interesting thing is that, these entrepreneurs don’t realize that there can only be one true low-price player in each category. If they aren’t capable of playing at the lowest, then they aren’t really playing low-priced.

If they think about it, eventually they need a distinctiveness. What makes them stand out? Isn’t that branding? And they say branding is expensive.

I think ignorance is costly.

Does it sound stupid?

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Is it too complex for you?

People love complexity in a plan because it makes them look smart. That’s not to say complexity is not necessary. Sometimes, the complexity is precisely the problem and a challenge to overcome. But solutions should never be complex. Solutions should be simple. Simple to understand and simple to deploy. If coming out with a complex plan is smart, then developing a simple solution is genius. 

Are you working towards being a genius?

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How do you prepare?

Preparing for future success is a lot about learning the things you need to learn now that you will use in the future. And that is the difficult part because most of us will just work on things we need now. By then, it will be too late.

Future focus means making it the current priority.

What will you need?

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Do you like being lied to?

Some people prefer the confident conman with questionable solutions than the competent consultant with a cautious approach. Sometimes because a cautious approach isn’t the shortcut they are looking for. At other times, it is an inconvenient fact that people rather not confront. Knowing this, you need to peer deep into yourself on the whys of your decisions.

Can you handle the truth?

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Can they really present themselves?

Whether you want to learn it from an author, a Grandmaster Mahaguru Sifu, a celebrity CEO or anyone you choose, just make sure you know if they have truly figured it out, or if they are just good at presenting themselves and their ideas. Oh, and if you have confused the entertainment value of what is being “taught” with real lessons.

Do they really know?

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How are they doing?

Is it important to monitor what your competitors do? Of course, it is. But while you do that, remember what are the key imperatives you need to do to yourself and your business. It’s like driving a car. Of course, you need to know where the other vehicles are going. But it’s more important that you steer your car well and keep it well-maintained for a good journey.

How are you doing?

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What is changing?

This is old thinking. Times have changed. It’s so much more competitive now.

It takes time to learn what is “old” thinking and “classic principle applications”. It takes experience to recognize the difference. If you don’t know; then you will always be looking for the “new” stuff to solve your challenges when some “old” principles are all it takes.

Time is ALWAYS changing. Intrinsic in the concept of time is change. When has time not changed? Competition has always been fierce since the first caveman went out hunting.

What has not changed?

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How much can you give?

There will be pressure when you get to a point where you can achieve your goals. At that stage, all forms of pressure will be weighing on you. When that happens, remind yourself that, this is what you worked for. Savour it, live it, embrace it, run towards it because your goal is in sight. It’s a privilege you worked hard to achieve.

How much can you take?

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How much do they want to pay you?

You have found liberating power - when your skills, knowledge and hard work is met with opportunities. When those opportunities surpass your capacity and those of your team; you can say no. Politely. Of course. You can charge more. Humbly, of course.

People will be offended. They will label you. But that’s OK as long as you do it humbly, politely and with class. You don’t owe them an explanation.

How much is your self-worth?

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Where is it coming from?

Your job is to create a new customer. Before you jump to conclusions, that doesn’t mean I am asking you to neglect your current customers. It just means, keep looking for new ones. That’s the best growth strategy you can take. Think deep and hard where will your next new customer come from. Those who have not heard of you and those who have heard of you and have not tried; think of ways to get to them and keep on doing it.

What is your primary job?

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