Tuesday, February 28, 2017

Can you afford it?

Advertising costs a lot. Yes, it does.
It’s an investment you can’t afford not to spend.

Can you afford not to?

Monday, February 27, 2017

Are you greedy?

“First come the innovators, who see opportunities that others don’t and champion new ideas that create genuine value. Then come the imitators, who copy what the innovators have done. Sometimes they improve on the original idea, often they tarnish it. Last come the idiots, whose avarice undermines the very innovations they are trying to exploit.” – Warren Buffet

Are you innovating?

Friday, February 24, 2017

Are you all talk?

You will probably have more campaign success if you spend more time devising that plan than arguing about what works and what doesn’t with industry fellows. No, that’s not called brainstorming. It’s called ego-stroking. 

When something works, it’s usually because someone worked. Talking is talking, not working.

What do you know works?

Thursday, February 23, 2017

Are your beliefs cultish?

You don’t have to be pro or con traditional media or digital media. Use what works for your brand and campaign. Being zealous about one at the expense of the other makes you an extremist.  Take the middle path to campaign nirvana – integration. Not isolation.

Wednesday, February 22, 2017

Why stick to one?

Because of the way media is consumed, it is very rare that one media will dominate and boost your sales. It is always better to integrate 2 to 3 of the top media consumed by your target market in order to get the best results.

What are your choices?

Tuesday, February 21, 2017

Who do you believe?

“The first principle is that you must not fool yourself —and you are the easiest person to fool.” — Richard Phillips Feynman

What do you believe?