Monday, July 31, 2017

How loyal do you want them to be?

Brands grow because they continuously recruit new users. This is an important point many marketers miss. While brand loyalty is an important element, eventually there is only so much a consumer can use your brand. New users, no matter how light a user becomes crucial in your brand growth. 

How do you weigh the light users?

Friday, July 28, 2017

How do you use this?

Whatever you learn and want to apply typically follows a process similar to this. You may have different names for it. But in general, it is, "gather/learn", "contemplate/think through" and "practice/apply".

Only when you apply what you have learned can you say you have truly learned. If you consistently apply and practice, you get better at it. This applies to everything, from playing marbles to marketing.

How do you learn?

Thursday, July 27, 2017

What have you done before?

When looking for potential agency partners, don’t just look for direct experience and the size of the agency.

For one, direct experience in the project you are embarking on is only one small factor that will influence the success of the project. Parallel experience can be more important in some cases. Having an agency that has done health supplements work on your health supplements brand is good. But if they have never launched a brand in the market and you are new in the market, this needs a rethink.

Two; the size of the agency hides the expertise of the agency. Look for expertise, not size. Most clients will say, “Yes, of course.” But more often than not they will look at size as the key criterion. 

There are other factors clients need to look into when looking for a good agency partner. Look inward as well; look at your own marketing team and budgets that you have. How experienced are your people? How big is your budget? These influences how the agency works with you and also the level of experience they have in dealing with your team and budget. What about your approval process? Is your company one made up of relatives sitting on the board? Have your agency partner dealt with such situations before? 

These and many more go into starting a healthy and productive agency-client partnership.

Agencies worth their salt will also be choosing you, bear that in mind too.

Why should you be on my client list?

Wednesday, July 26, 2017

What doesn’t apply?

Each time you mention cases and previous experience to some marketers, the easiest way for them to shut you up is to say those cases do not apply because they are in a different category, it’s a different consumer group, it’s a different price range. 

Marketers like these should learn to turn off their ego and turn on their mind. You aren’t that unique, as much as we all want to believe we are unique with our unique set of problems, we aren’t. Your case can be eased with a set of principles. A set of principles that you didn’t adhere to in the first place. 

The faster you open your mind and listen, the faster the solution arises.

Why are you so unique?

Tuesday, July 25, 2017

How would people read you?

You can say what you want, but eventually people will judge you for your intention and your actions.

When you have truth and you empathize, people can feel you even if you utter not a single word.

Can they feel you?

Monday, July 24, 2017

Can you accept the truth?

“Men occasionally stumble over the truth, but most of them pick themselves up and hurry off as if nothing had happened.” —Winston Churchill

Are you able to recognize it?

Friday, July 21, 2017

What do you do?

What separates professionals and amateurs, the excellent and the mediocre is not what they do. Everyone can do the same thing. But the results can be very different.

Look for how people do things. Knowledge, effort and attitude – these separate the wheat from the chaff.

How do you do it?

Thursday, July 20, 2017

Are you a professional?

Professionalism must go both ways. You and your suppliers (OK, business partners) must both be professionals in their field. Professionals are people who expect the best of themselves from the quality of their own knowledge to work ethics to attitude.

Seek the best to serve you but expect the best of yourself too. It’s your moral obligation to be the best. Only then will the best be unleashed for your business.

What should you expect?

Wednesday, July 19, 2017

What do you trust?

“In God we trust, all others must bring data” - William E. Deming

Who do you trust?

Tuesday, July 18, 2017

How screwed are you?

If your brand has a small market share, you are likely to have far fewer buyers and these buyers are slightly less loyal than the users of bigger brands. It’s called the double jeopardy law by Byron Sharp and his colleagues at the Ehrenberg-Bass Institute. 

How do you grow bigger?

Monday, July 17, 2017

What’s holding you back?

“The difficulty lies, not in the new ideas, but in escaping from the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds.” – John Maynard Keynes

How will you move forward?

Friday, July 14, 2017

How are you preparing?

This quote has been attributed to Abraham Lincoln, "If I had eight hours to chop down a tree, I'd spend six hours sharpening my axe." Many variations exist but the earliest version is traced to an anonymous woodcutter in 1956.

Preparing the tools of your trade for your job is important but often forgotten.

How sharp are you?

Thursday, July 13, 2017

How fast can you run?

If you can’t run very fast, train now. If you can’t run very far, train now. Your Wile E Coyote is always lurking in the corner waiting to pounce. Your Wile E Coyote is always ready to outrun you.

Who’s your coyote?

Wednesday, July 12, 2017

Do you have to love it?

You don’t have to do something because you love it. Not everything you do has to be fueled by love. You can do it because it is your responsibility. Being responsible is enough. Responsibility has latent energy waiting for you to unleash, if only you stop thinking “but I don’t love doing this.”

Don’t be irresponsible.

What’s your responsibility?

Tuesday, July 11, 2017

What choices do you have?

Running out of options can be one of the best options for you. You are forced to become more creative because of survival. When your very existence is at stake, you try harder. When it is a matter of life or death, you can’t afford to give up.
Do you have a choice?

Monday, July 10, 2017

Did you learn it?

Therefore, you can learn it. When you have learned it, like all skills you have to practise.  When you disrespect this skill, your business suffers.

Did you practise?

Friday, July 7, 2017

What do you want to achieve?

The distance between where you are now and where you want to be can only be narrowed by the fuel of blood, sweat and tears.

That’s the magic potion.

What’s in your potion?

Thursday, July 6, 2017

Are you just going to ask?

If you want to learn something, you can ask what, why, how questions. But nothing beats doing it yourself. You can’t learn to swim just by asking questions you know.

You can be very good at doing something but unless you ask what, why and how questions, you will be a machine and nothing else. You lose the spirit and the inner workings of the things you do. Learning to apply and improve what you do takes a lot of questions. If you ask good questions on your swimming techniques, you improve your swimming.

There is a time to ask, there is a time to do. Don’t just do one and not the other.

Are you just going to do?

Wednesday, July 5, 2017

What can you do?

Quite a lot - if you turn off your mobile phone and close your browser. Don’t believe me? Do it now. 

You may even experience withdrawal syndrome because you have been so addicted to this lie about ‘multitasking’ at work. In actual fact you have been wasting time replying Whatsapp messages from friends and checking Instagrams and FB timelines. Things utterly unrelated to work. And you wonder why you aren’t productive.

Tuesday, July 4, 2017

What works?

Well, sometimes formulas work. Sometimes they don’t. But if you keep doing and keep taking risk you can create your own formula. That’s how new formulas are created, you take a current one, you plug it into a new situation. You take a current one, you modify it and you put it into the same situation. You take a current one you modify it and you put it in a new situation. That’s how many people fail but that’s how you improve as well. 

Monday, July 3, 2017

Why are you waiting?

If you talk a lot about achieving whatever that you want, one last thing that you need to do is to act. Talking is not acting. Talking is not doing. Talking is talking.

Don’t say you need to focus and because you have a full time job, you can’t do it. If you can’t squeeze one miserable hour out to act upon your dream then your dream isn’t worth it. If it is worth it, it is worth the effort in setting time aside. If you can’t wake up 30 minutes earlier, if you can’t sacrifice some sleep for it now, what makes you think you can do it in the future? 
Your dream begins today, only if you do something about it.

Why are you nervous?