Tuesday, June 30, 2015

Would you like some good news?



Look at the positives in every situation. Tough. But do it anyway. And do it often because it is tough to make it a habit.

Even when it is bad, there are things you can do to make it better. Those things, they are the good news.

Monday, June 29, 2015

Who did you inspire today?



It’s so easy to tell someone off, to criticize, to mock and make fun of someone.

To inspire? That’s a whole different world.

Friday, June 26, 2015

How much can you tolerate?



"For good ideas and true innovation, you need human interaction, conflict, argument, debate." - Margaret Heffernan

Thursday, June 25, 2015

What is your issue?



If you are selling tons of your gadgets, widgets or whatever it is, and no one can recall your brand name, sales isn't your issue. Your brand awareness is an issue.

If most people know your brand but you aren’t selling much, then brand awareness isn’t an issue. Sales is an issue.

If you are out of stocks most of the time, perhaps production scheduling is an issue.

A lot of the time, making good improvements depends on the person in charge admitting to the weakness at hand and working hard to improve the areas that are a challenge.

Sure, it is nice to always talk about your strengths. You already know it is equally important to fix the weaknesses.

Don’t just focus on your strength.

Wednesday, June 24, 2015

Is it a religion?



Your belief in marketing and all the principles that you hold about it are not religious tenets. If you treat marketing like a religion, you will feel like a fool when it fails you. And at some point some of the things you belief will fail you.

Be constantly open to ideas.

Will it save your life?

Tuesday, June 23, 2015

Are you being too careful?



Being careful with your costs and investing behind your brand aren’t mutually exclusive behavior. You can be meticulous and still do well in investing in your brand. 

The conscientiousness that comes with doing your homework thoroughly and not over analyzing will serve your company well.

Are you being neurotic?

Let us help. Call us now at +60378901079 or visit us at roar-point.com  

Monday, June 22, 2015

How do you gain long term benefit?



Doing a redemption campaign here, a price-off promotion there for your brand is like exercising once a month hoping to reap the benefits of exercising.

Like working out, to gain the benefits of branding activities, you need to be disciplined to do it consistently. You need to invest some time, money and effort.

Any other way, you are doing it wrong.

How committed are you?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Friday, June 19, 2015

Thursday, June 18, 2015

What helps you decide?



When you can’t quite decide, don’t say, “No harm trying.”

Look instead for “There is benefit in trying.”

Why would you do it?

Wednesday, June 17, 2015

Monday, June 15, 2015

What can you do?



Observe. Reflect. Act.

It can work for your personal life. It can work for your marketing plan as well.


Friday, June 12, 2015

Thursday, June 11, 2015

What have you tried?



All new ideas have gestation period. Some are longer some are shorter. But if you pregnant enough with ideas, eventually you will give birth to some new ones. You will want to do something about it.