Friday, August 28, 2015

Are you riding on that energy?

When your manager comes to you excited and enthusiastic for a budget to execute a campaign, ride on that energy. If it is a sound plan and the manager has enough experience in delivering successful campaign, ride on that enthusiasm

You may save some money by not supporting that idea. But you would lose the chance to make lasting changes for your organization.

Oh, of course, seeking a budget from you is just an example. But you already know that.

Thursday, August 27, 2015

What is the goal?

If you want your brand to be big, plan and act like one from day one.

Do not say, “When I am bigger, I will do like them.”

No, you start now. What you do now will determine how you become big. If you act small and do what small brands do, you will be small.

I am not saying spend like the big boys. Scale it to your size.

You have to act like the big boys scaled to your size. Otherwise, you will never grow big.

Wednesday, August 26, 2015

Are you courageous?

If it takes more resources than you are willing to commit to tackle the issue and all you can afford is, “Let’s take this slowly and be patient.” Then you are just a coward. 

Sometimes, it’s not because you cannot afford the resources behind it. It’s because you fear failure.

Failing to commit the right resources promises failure anyway.
So your cowardice will forever be the source of failure.
Stop hiding behind ‘patience’, ‘slow and steady.’ 

Are you a coward?

Tuesday, August 25, 2015

What do you know?

You don’t know what you don’t know

That is one of the toughest challenges to deal with especially when it is a client. Might be easier to swim in a sea of fire and climb a mountain of swords than to ‘educate’ someone who doesn’t know that he doesn’t know.

You can’t really educate someone unless the person wants to learn.

You can’t tell this person, “You don’t know this” because this person thinks he knows already.

The teacher appears when the student is ready. It’s true.

How do you overcome ignorance?

Monday, August 24, 2015

How’s it working?

Everything works. But don’t do everything because you (and your team) cannot handle everything. Focus on a few things and be damn good at it.

Focus on a few things – a few campaigns, a few mediums, a few promotions. Choose wisely. More doesn’t mean better. More just means more.

Doing everything without the right impact achieves nothing.

Friday, August 21, 2015

What did you truly learn?

It’s easy to say you are open-minded and that you believe in learning new things.

To get to your next breakthrough sometimes takes some guts to experiment. Do new things, explore new concepts.

No one said abandon what you already know. Just add on to it by doing. 

Do you have guts for experiments?

Thursday, August 20, 2015

How can my brand get stronger?

Progressively up your branding budget.

Let’s say you do two campaigns a year. That’s one every six months.
Next year, ask for enough money to do three. That’s one every four months.
In the third year, up it by another campaign. That’s one every three months.

You get where this is going. Low risk for your management and assuming you did your job right, asking for more budgets will get easier each year.

This plan works. It’s whether you stay long enough in your company.
Have the decision maker or owner read this. It’s a simple plan but it works.

How strong is your commitment?

Wednesday, August 19, 2015

Tuesday, August 18, 2015

Did you underestimate patience?

Patience isn’t weak. It isn’t doing nothing. It isn’t an excuse.

Patience has power. It is staying the course and believing in your actions. It is focused on the goal

Monday, August 17, 2015

How much do you take?

Give and take.

You are allowed to give up when you have taken enough initiative that is unappreciated.
Move on to the next person, give your effort to those who appreciate it instead.

Friday, August 14, 2015

How do you measure your progress?

You have metrics for measuring your brand’s progress. How do you measure your own progress as a marketer? What metrics would you give yourself?

Using your yearly evaluation with your boss is a lazy way out, if that’s your answer.

Thursday, August 13, 2015

What should you master?

The experts do the basics better.

Did you think it was going to be some big secret?

Wednesday, August 12, 2015

What is it about?

It’s about how you execute your plan given the limitations.

At the end of the day, we all have limitations whether it is budgets or products or distribution channels.

How you do it makes the difference. That’s the secret sauce.

Tuesday, August 11, 2015

Can you say something new?

There are some statements that you can use only so often. 

Say it often enough, you will eventually you lose the right to say it.

You may not notice it, but if you keep saying it, what you lose is respect.

You know things like, “I am disorganized”, “We don’t have budgets like the big brands”, “We have never established a process for this.” 

When you keep repeating, what we are thinking is “So, what have you done about it?”

Monday, August 10, 2015

What do you want to master?

“I don’t fear the man who has practiced 10,000 kicks. I fear the man who practiced one kick 10,000 times.” – Bruce Lee

Even in marketing, there are things you need to practice for many many many times to be good in it. 

Friday, August 7, 2015

Do you want a miracle?

The difficult takes time, the impossible just takes a little longer.” – Takumi* saying.

*Takumi is a Japanese master craftsman who has painstakingly honed their skills through years of hard work and dedication.

What did you just order?

Thursday, August 6, 2015

How strong is your dream?

If you can put it off, then it is not a compelling dream. At least not for now. 

When will you ever do it?

Wednesday, August 5, 2015

Are you ignoring the right people?

Unless you have infinite time and stamina, learn to ignore certain people.

It’s liberating. Try it some time.

Of course, learning to ignore the right type of people takes time. But it’s time well spent.

Who are the assholes in your life?

Tuesday, August 4, 2015

Do you have many headaches?

I am a big advocate of taking initiatives, going the extra mile, being the competitive advantage in your team. All these come with a huge price - the price of heartaches. 

Choose carefully what you want to put your heart in and with whom and on what. Your resources are limited.

Learn to pick occasions where you say - NOT MY JOB.

There will be times when you need not be noble because it ain’t worth your time.


Are heartaches killing you?