Tuesday, March 31, 2015

Do you keep track?



Sure, keep track of your campaigns to evaluate their effectiveness. But if you keep track of every single detail and keep asking for reports every other day then you are missing the bigger picture. If you are doing that, you are not in control of the campaign. The campaign is controlling you.

How much do you need to know?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Monday, March 30, 2015

What do you learn first?



For newbie marketers, when you enter into a new market a new category, it's best that you learn the key category motivators and consumer insights. Know your way around these and you have an advantage over your peers. Of course, you already know these.

Would you care to learn?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Friday, March 27, 2015

Who do you ask?



You can ask the consultants who have done real in the trenches work. You can ask friends who are fellow marketers. But there are going to be times when both these groups of people don’t know crap. They have a different budget and deal with a different management.

Your brand is the best case study. Try some things, see if it works, make adjustments, try again.

Honestly, how do you think other brands got there? They try stuff.

What did you try?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Thursday, March 26, 2015

Are you doing too much?



Sometimes we see smaller brands trying to do too much in their quest to be successful. What they should really be doing is to learn to master a few things that is manageable. Then progressively load from there. Doing too much too fast will just make you crash.

How do you crash?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Wednesday, March 25, 2015

What is working for you?



If you apply whatever that you know now like a religious doctrine, then you run the risk of looking like a fool when it stops to work. Know that what works for you now may not work in the future. Be open to other ideas.

Are you dogmatic?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Tuesday, March 24, 2015

What is in your arsenal?




Pick up a few principles of marketing. Keep a few promotional ideas that work. Truly understand the good basic social media concepts that you have applied. Mix and match according to the current context and use it often.

What else is new?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Monday, March 23, 2015

Do you have experience?



Sure, do your research, read all the marketing books and case studies you want. Then commit to act upon what you have learned so you can gain experience and benefit from experience. Without real experience you won’t know what works and what does not work.

Do you know what really works?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Friday, March 20, 2015

What ads are you doing?



Don’t do hard sell ads. Don’t do soft sell ads. Do loads of consumer relevant and interesting ads. Only relevant and interesting ads connect. Learn to know what isn't working for you and stop doing it.

How do you do it?  

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Thursday, March 19, 2015

Are you new at this?



If you are new to branding and marketing, perhaps you should start conservatively. Look for things that have always worked with the bigger brands. Things they have done consistently over the years and mirror that. Don’t fall into the fad trap. 

What has always worked?

Let us help. Call us now at +60378901079 or visit us at roar-point.com