Friday, August 30, 2013

Who do you work with?

We are all someone’s clients and someone's suppliers. Knowing that should remind us that there is a real person that is serving us. They have a life similar to ours, they ache, laugh and fall sick too.

Ever since I read Derek Siver’s post “A real person, alot like you” I try to be aware of my own feelings and words when dealing with a sales person, a telemarketer (especially a telemarketer) and suppliers.

You should too. Thanks, Derek. 

Who do you serve?

Thursday, August 29, 2013

How much reading do you need?

If you want to pursue what you love, you need to start running. Start chasing already.

You have enough reading, more than enough research and search for the elusive inspiration. What you need is to pursue.  Which means to run, like run a business.

All the reading and researching won’t take you anywhere unless you apply it. To apply, you have to execute.

When do you start chasing?

Wednesday, August 28, 2013

Do you enjoy what you do?

If you believe that every experience contributes to a better future, then even if you don’t enjoy doing what you are doing now, look forward to the release when it ends.

May not be the best way, but it helps when the going gets tough.

Watch Georges St. Pierre say, “…the release of pain after the training.”

7 minute watch if you have the time. Otherwise, skip to 6:30secs. 


What do you look forward to?

Tuesday, August 27, 2013

What are you waiting for?

You don’t need permission 

I would add, what you need is a mission and action. If that is the case, don’t run around looking for permission. Find out what you truly want to do and do it already. 

No one can say no to you. 

Do you know what you want to do?

Monday, August 26, 2013

Do you have an apple?

I thought bait and switch techniques only happen during a sales process. And to defend against that is easy because you expect it. You can see it coming.

But what happens when it happens to doing favours? For example, client who asks for a favour to reduce a cost on such and such a service or items you provided. When you agree, they proceed to ask for the same reduction on other items at hand.

Hey, I promised you an apple. Not the orchard. 

Would you give me your orchard?

Friday, August 23, 2013

Why do you want money?

The quest for wealth and the pursuit of happiness do not reside in the same locus. 

Some will agree. The rest will have a lot of “yes, but” and “it all depends”. Doesn’t matter, really.

If trying to conquer one does not bring the other, maybe it is time to rethink.

Where do you find happiness?

Thursday, August 22, 2013

Do you need a hero?

Be the person you wish others would be. For example, if you wished someone had chipped in some money for the personal project of yours. Be that person for someone’s project. 

If you wished someone had helped you when you were starting out, there are plenty of people who are starting out on something right now. They would like you to chip in.

Be that person. 

The next time you wished for someone to help you, that someone will appear. No, I am lying. I don’t know. But appearing for someone else when they are in need pays dividends that you can’t describe.

Wednesday, August 21, 2013

How long should we walk?

If your brand wants an enduring relationship with your consumers then you need to approach it just like how you build relationships with friends.

You reveal aspects of yourself to them as the relationship progresses. Yes, stand for something. But don’t stop there. Reveal other aspects and side stories about your brand that is congruent with your main story aka what you stand for.

That’s how your relationship with your consumers will grow to be more enduring. 

What do I know about you?

Tuesday, August 20, 2013

How to stay happy?

Don’t decide too early whether this is a good situation or not. Don’t get excited too early when you get good news. Don’t get too sad when you get bad news.

Why? Because things are ever changing. And if you decide that you will be happy and excited anyway - then don’t get too sad when the situation turns for the worse. For example, if the happiness does not lasts as long as you had expected. 

Your mindfulness of change probably gives you more happiness than your definition of happiness and seeking to check those boxes on your happiness list.

Why are you sad?

Monday, August 19, 2013

What books did you read today?

Books influences the way we think. One way or another.

If you want your marketing to be interesting, read interesting books. Stop reading marketing books. For example, read books about creativity instead. 

Develop an interest for other things besides marketing. All that boring marketing guru, ninja, guerilla, laws and principles crap will numb your skull and dull your marketing plans.  

Be your own guru.  

What other books can you read?

Thursday, August 15, 2013

Can you do me a viral video?

Nope. We can’t.

We are looking for someone that can make that for us too. If you know such a person, please recommend them to us.

We would like to meet the person or company with a check list of what makes a viral video, then have that person meet that checklist and guarantees it will be viral.

Viral videos don’t get cultured in a Petri dish. 

Do you know the formula?

Thursday, August 1, 2013

Why do you struggle?

The day we were born we struggle. Every day is a challenge.

Your dreams have to be fought with hoe, sickle, axe and spade.

Stop bitching and start being.

What is your challenge?