So, how was your year?

If it isn’t great, at least don’t live with any regrets. If you do nothing about this year’s setback, it will grow into a cancerous regret for years to come.

Come New Year, give it your all on the few things you could have and should have done better.

It ain’t no big deal to fall and stumble now and then. You know the drill. Get up, dust yourself and walk on.

Get better at resetting setbacks. That’s how you succeed.

Did you really fail?

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Is it dying?

Between "it is dying" and "it is dead" could be a very very long time. If you believe they are one and the same, you could be making a lot of wrong calls.

What are you missing?

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Did you make time to relax?

When you ask someone if he has made time to rest and pause, they usually think they have to take a vacation or even retire.

To relax means to take a deep breath and slow the palpitating heart. There is no need to get away.

 

Of course, taking time to rest and pause somewhere else will help.

But you can relax where you are.

How often do you do this?

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Are you bored?

Let yourself be bored. It’s good for your mind. Over stimulation is the reason you are falling sick, having bad sleep, feeling restless and losing your temper.

Are you over stimulated?

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Is your perspective stressing you out?

Everything has a beginning. Everything has an end.

  

Everything is constantly moving and changing. Your attachment to what “should be” is what causes you anxiety.

Let go of “should be” and see your stress melts.

Are you out of breath?

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How good are your competitors?

So you are third in a competitive field of marketing maestros. 

How good are you?

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What is the worst habit your team has?

Have a plan to address this. Put someone responsible for it. Measure the implementation of your plan.

Are you turning a blind eye?

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Do you write things down?

If you do, you need to refer to your notes or have a system where you review your notes. Otherwise, it is a wasted exercise. If you do not trust your notes, then there is something wrong with your note taking skills.

How do you take notes?

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Do you consider yourself well organized?

If you are, then you would not be asking people to resend files that has been sent to you before, ask your colleagues to remind you of things that was discussed in the last meeting, and being late for meetings.

Perception is usually far from reality.

Ask people you work with, you may get a clearer picture.

How often do you write things down?

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How would your brand die?

It’s a common brainstorming exercise to think up the risks and weaknesses of the brand that can cause its death. You should do it some time.

What does your brand’s obituary say?

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What is the greatest achievement of your brand?

Besides contributing to the corporate bottom-line, of course. It’s time for your brand to have a purpose bigger than profit. That’s how you touch the hearts of the consumers.

How can you make your brand contribute more?

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Who would your brand help?

If your brand can chose a charity to support either by giving money or products or manpower, which charity would it be? Choose one closest to your brand purpose. Then do it.

No mock cheques, no press release, no photo opp. 

Do it because you are a good corporate citizen.

Is your brand a hypocrite?

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What is the one quality you wish your brand has?

Now, what does it take for you to have it? If it is possible, how long does it take? 

You should plan for it and act on it. Stop dreaming and get going.

 

Are you just giving excuses?

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Do you think there is a perfect marketing plan?

Sure you can chase for it, covet it, and plan for it even. It’s always good to have a goal. 

You may think it exists.

But being bogged down by details while crawling to a mirage maybe all that you are doing.

Is excellence a better aim?

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Is the world a better place?

In your role as a marketing person, have you used the power in your hands in making this world a better place with the brands that you sell? 

Will you leave the world a better place?

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Do you know your job inside out?

This is from Chuck Yeager.

“Everything about airplanes interested me: how they flew, what each could or couldn’t do and why. As much as I flew, I was always learning something new, whether it was a switch on the instrument panel I hadn’t noticed, or a handling characteristic of the aircraft in weather conditions I hadn’t experienced. Unlike many pilots, I really wanted to learn the various systems of aircraft… it was a terrific advantage for me when something went wrong at 20,000 feet. Knowing machinery like I did, and having a knowledgeable feel for it, I knew how to cope with practically any problem. I knew what was serious and manageable. All pilots take chances from time to time, but knowing - not guessing - about what you can risk is often the critical difference between getting away with it or drilling a fifty-foot hole in mother earth.” -Chuck Yeager

Would it kill your career?

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Do you feel like Sisyphus some days?

Greek mythology has it that the King of Corinth, Sisyphus was punished “for his self-aggrandizing craftiness and deceitfulness by being forced to roll an immense boulder up a hill, only to watch it roll back down, repeating this action for eternity.” 

This short film (2 mins watch) made by Marcell Jankovics in 1974 was nominated for the Best Animated Short Film at the 48th Academy Awards. It’s a version I like.
The next time you feel like Sisyphus, maybe remember this version instead.



How strong are you?

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Is there enough for you?

If you have an abundance mindset, it sets your mind free to explore more, share more and view the world as a place where there is more than enough. You aren’t afraid someone copying you or taking away from you. You focus on developing your best and sharing it out into the world. You think, “There is more where it comes from.” 

If you have a poverty mindset, it locks your mind with minutiae, you hoard, become selfish and you view this world as a place of scarcity. You are too afraid to lose even though in reality you really do not lose anything. You focus on protecting and guarding. It takes your time away from doing more and better.

How much will you lose?

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Are you paying attention to technology?

There is a technology component in every business now. It is a fact, not a fad. And I am not just talking about social media. 

True the principles of business don’t change. But the delivery and the systems have, you have to change too.

Learn it and embrace it.

Is technology waiting for you?

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Are your answers questionable?

“I would rather have questions that can't be answered than answers that can't be questioned.” – Richard Feynman

Are your questions answerable?

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Do you like DIY?

Sometimes the fastest and easiest way to get something done is to hire a consultant who has done it before and have them help you get it done.

Sure, it can be expensive compared to hiring your own team to do it. But you already know it is value that you look at and not the price.

Having your own team to do that adds an additional layer of complexity often ignored by management. 

Most DIY projects take a long time to take-off and often times side tracked, end up being incomplete, creates more problems than the original problem and often more expensive to fix than if you were to start right in the first place.

How much is the true cost?

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Do you believe what they tell you?

Don’t believe in what they tell you in their books, seminars and conferences.

But use them and experience them in your context. Then only then would you know whether they can be believed.

What do you truly believe?

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Do you know your problem?

Most people know what their problem is. They just refuse to fix it. They ignore it even though it is bugging them and it is bugging everyone else. Until one day that problem refuses to be ignored anymore. Then the problem becomes expensive to fix and sometimes unfixable.

This isn’t just relevant to the personal side of things. It’s the same with brands and business too.

Know your problem and know how to fix them before it is too late.

Are you afraid to face your own ghost?

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Do you need a refresher?

Year end is creeping up. Dust off that old reliable classic marketing book. Re-read it. Get a mental check list of what you should focus on next year.

No one is beyond relearning.

Be brilliant at the basics. I think that’s what they say experts do.

What should you relearn?

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What’s your meaning?

What’s bigger than you?

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Are you putting up a fight?

Is your job worth fighting for?

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Why wait till next year?

Start now and measure your goal in twelve months’ time. Please don’t say it’s nearly December and you will start this and that when January comes. You won’t. 

You can set goals any day of the year. You can start now.

You should start now.

What’s the day today?

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Are you happy?

Be happy if you say you would do it and you did it. Sure it is not perfect. Sure, a friend didn’t quite like it. A few others criticized it and didn't appreciate the work you put into it.

But it doesn’t matter.
You did it. They didn’t.

Next, go make something better. 

What are you making next?

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How much potential do you have?

Knowing your own potential and actually doing something about it are two different things.

You know you can be more, and you want to be more. But that want must be turned into action.

Otherwise, it’s just unfulfilled potential.

What are you willing to do?

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How do you beat your competitor?

Turn up.

Day in, day out, whether you are sore, sick or sad.

Just being there says a lot about a lot.

How do you become successful?

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Is it the right person?

You don’t need the best person. You need the best person for the job. For that reason, sometimes it isn’t just qualifications.

But you already know that.

Who’s the right candidate?

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Is it time to press reset?

You can say it is part of the planning cycle. You can say it is reevaluating priorities.

We can all do with a good reset. Personally and also for our brand.

Is it time to pause?

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Who you gonna call?

Always always build relationships.

Help where help is needed.

When you call there will be people who will answer.

Oh, and be sincere about it.

Who will answer your call?

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What is the role of your brand?

The two most important days in your life are the day you were born and the day you find out why. – Mark Twain.

Work for brands too.

Is profit your only concern?

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Why don’t we pitch?

Well, because it is WRONG!

Here, watch this video from our friends over at Zulu Alpha Kilo:

When will you learn to trust?

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Who cares?

You should. Well, if you want the compliments that go to your boss that gets counted in your evaluation that results in a good pay raise and maybe even a promotion.

Whose problem is it?

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