Friday, May 29, 2015

Are things going wrong?

We are all guilty of this, when things go wrong we add more solutions to get it right.

Often times, when something is not working it may mean taking something out of the equation.

Simplify. It’s that simple.

Do less instead of doing more. Learn to isolate the main contributing factor and attack that with one main solution that matters.

Can you simplify?

Thursday, May 28, 2015

Are you competing?

You got to compete as if you want to compete.

When you finally decided to invest (ok, spend) on advertising, make sure it is a substantial figure. You can work out that substantial figure or get someone who knows how to set it teach you.

Look out there in the field and see what your competition is doing and go race with them.
What you are doing when you do an ad here or there and that one off promotion a year and a press release every six months is akin to warm ups.

It reminds me of the guy who sprints up and down the track the whole bloody time but when he is out on the track in an actual race, he whimps out.

Stop working on the heavy bag, get into the ring and punch your opponent!

Wednesday, May 27, 2015

Are you overwhelmed?

Toss out the extras.

Be it in life or in your marketing plan, there are bound to be little "nice-to-haves", little “I must have this or else my life is boring” crap. You know you won’t die if you toss it out but you refuse.

The best things in life (and for your brand) come when you toss out the extras.

Tuesday, May 26, 2015

What did you learn today?

Every now and then we need to educate some people about certain new processes or medium or whatever.

Inevitably, you will get a lot of objections and resistance even if you are just there to inform and no money ever enters my pocket from theirs.

What I suspect is this; their ego is telling them to resist and object because to accept requires some form of confession that they did not know this, what they knew was wrong, they have to change (and we all know change isn’t comfortable), and perhaps even how little they knew. 

Demand that your ego stand down. It is preventing you from learning.

Who did you stop today?

Monday, May 25, 2015

What else do you care about?

If your packaging design sucks, and you don’t have a unique story to tell about your product; please don’t tell me that advertising doesn’t work.

Friday, May 22, 2015

What do you need to love?

Know and love your brand. Everything about it. If you don’t know it, and love it well enough you can’t sell a story about it.

Thursday, May 21, 2015

Wednesday, May 20, 2015

Is there any other way?

You have to commit.

Put money in for it. Get the right people. Listen to what they tell you to do.

Let me know when you find a shortcut.

Tuesday, May 19, 2015

How do you advertise?

Find out what media your consumers use. List them out. Use the ones they use most often that your budget can afford. 

Advertise a bunch of ways in various media as long as you can find a big group of your consumers are using that medium.

Spend enough and consistently enough, you should see results.

Can it be that simple?

Monday, May 18, 2015

What do they know?

They, your competitors probably know more about you than you think they know about you.

They probably found the information about you and your campaign and insights into how you think from your retailers, wholesalers, suppliers, disgruntled employees. 

These are of course, on top of the desktop research on you from the net and the information they can buy from research houses and the likes.

I am not saying you need not guard your confidentiality. Just don’t be so paranoid that it hampers your movement.

Friday, May 15, 2015

What will make my brand grow?

Advertising. It’s the best thing to introduce to your brand especially if it’s not been done before.

Thursday, May 14, 2015

How good do you expect it to be?

Some marketers tend to expect every campaign that they execute to be successful. Every. Single. One.

Not every date is a nice one. Not every assignment you handed in got an “A.” Not every conversation is an enjoyable one. Not every movie you watched is a fantastic one.

Why would you expect every campaign that you run to be a great one?

In my experience, every five campaigns (even if you got everything right) you will likely have one great one, one that sucked and three that, well aren’t too bad, but you can’t say they were great either

Ok, you can try to up the odds, but if you don’t achieve better numbers than I did, well you know the benchmark. 

But please don’t let this from stop you from aiming higher.

Do you think it will be that different?

Wednesday, May 13, 2015

Are you willing to invest?

If you are not willing to spend money to build your brand, don’t ask me about how to make your brand big.

Tuesday, May 12, 2015

How can I improve what I am doing now?

Consistently add more money to your A&P budget. And oh yes, do things faster too. Don’t over analyze it. Don’t make decisions based on the committee, if you can help it.

Monday, May 11, 2015

Do you do isolation exercises?

Your brand is one. The way your brand communicates is as a whole. Look at the way your brand communicates as one piece of work. Not separate pieces of work.

Stop doing one or two activities you call a campaign, here and there.

Start looking at your brand activities as one huge piece of communication that is related to each other.

Do you know what are compound exercises?

Friday, May 8, 2015

Thursday, May 7, 2015

What else can you cut?

Cutting the A&P budget may make you look like you made a profit. But it will also make your brand weaker. Being weak, not connecting with your consumers and not being at the top of your consumers’ minds can sometimes bring your brand on a downward spiral.

Will it make your business stagnate?

Let us help. Call us now at +60378901079 or visit us at 

Wednesday, May 6, 2015

What did you expect?

“Don't ever mistake my silence for ignorance, my calmness for acceptance, or my kindness for weakness.” – Author Unknown

Tuesday, May 5, 2015

What if you don’t know?

Simple. Ask.

What do you have to lose? Almost nothing. Almost because I know you think you will lose face. You will make a mockery of yourself. But I assure you none of these are real. It’s only real in your head.

The rest of us actually appreciate the fact that you asked. It makes us feel good that we can teach you something.

Asking questions is crucial to learning. Ask, learn and be better.