How do you win?

One way is to stick around longer than your competition. Last one standing you know.

Call it perseverance, discipline, determination. Whatever.

Stick around. That said, choose something worth winning.

Are you a winner?

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Did you change?

When someone asks you to change, it always seems negative. As if the current version of you is not good enough.

When you feel you need to change, your ego anchors you. You realize you have to admit that you made some mistakes.

It’s tough to think about changing.

One way you can deal with this is to think about it as growth. 

Growing to be better, upgrading to a better version.

Have you grown to be better?

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How much are you paying?

Professionals are expensive.

Amateurs are cheap.

What is your actual cost?

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Where are your new buyers?

Really. Where are they and how do you reach them? Will they come from those new to the category or will they come from your weakest competitor? 

Decide. Then devise a visibility plan for these people.

Now pay me a million dollars for this brilliant top secret strategy for sales growth.

What’s new in your marketing plan?

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What’s your share of voice?

Share of Voice = Share of Mind = Share of Market.

Ad spend (investment) is important regardless of the media you use. Yes, digital included.

What’s your share of mind?

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Who are you reaching?

To deliver growth to your company, you need to deliver your brand message to as wide an audience as possible. Media that can deliver a wide audience especially new users can drive your growth.

Some online channels can do this but you still need to get back to your CPM. Digital is sexy. But don’t ignore what you call traditional media. They deliver in the millions. 

Get back to some basics - look at your reach, look at your CPM. You know these but you are ignoring it.

Are you being swept away?

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Do you like to fight?

Fighting is tiring.

Choose to fight when it is worth it.

When it encroaches on your beliefs and your values, and when pushed to a corner where your reputation and all that you stand for is at stake. Even then, I would argue, make sure that it is a worthwhile opponent to fight. 

Most times walking away is the best offence.

Who’s luring you into a fight?

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Have you learned to fail?

It’s easy to say we learn more from our failures than success.

To truly believe in it and gain from an experience rooted in disappointment is a different matter. And it shouldn’t be easy.

When you lose, don’t lose the lessons. When you fail, don’t fail to learn.

How does success happen?

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What about your website?

It’s crazy how we rely on some platforms as if they are ours.

Your website is yours. Your land. What you build on this land is yours. No one can take it away. You control everything there.

On another piece of asset that belongs to some Mark somewhere, that’s his land. Not yours. Use his land knowing full well that it is his land. Not yours. Use it like a medium like any medium that you use to send your message out, to engage. But do not for one second forget that it is NOT yours.

Whatever the data says, however tempting it is to use all resources on this. It is not yours.

Have you done any risk assessment on it yet?

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Do you need to be mean?

I once heard a team being called the “mean team” by their boss in jest. But seriously, I do think they are mean. They have a reputation for being mean.

Some people love labels like these. It’s cool, to them. It says “I am an alpha whatever” and being “alpha” must be good right? Right?

Being mean can also used to camouflage weaknesses because people who are being attacked cannot focus on you. You are on the offensive. Your weaknesses is hidden. 

I think nastiness begets nastiness. It’s easy to be primal in our reaction. To respond with civility? Well, that takes wisdom, character and maturity.

Far more difficult to be civil than primal. But by far a better choice.

Have you tried being nice?

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What’s holding you back?

You know what is holding you back. It’s the weakness (or is it weaknesses) you sweep into the deep vortex of your consciousness praying that it stays there.

Demand a better version of yourself daily. Bring the need to work on a better you to your own attention.

When is your upgraded version of you going to be launched?

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Do you have any students?

Teach others what you know. Teaching others has a unique way of illuminating what you think you know. It shines a spotlight on what you don’t know.

Are you teaching yourself?

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How big are you?

In our business, size doesn’t really matter. In your business, size may matter. It all really depends on how you want to communicate your brand and how important is the attribute of size to your customers and clients.

One thing’s for sure. You can be small and still do big things.

Why are you so concerned with size?

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How’s your plan?

A plan is suppose to facilitate. Not complicate.

Simple, uncluttered, easily understood and definitely executable.

Who’s gonna do it?

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Did you write them down?

Always write down your thoughts. Any thoughts, ideas, random spark of nonsense, such things you know. That is one-way thoughts crystallize.

How do you think they are formed?

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What do you suck at?

You like to do things you are good at because it makes you feel good. No one likes to do stuff they suck at.

If you want to be better, you know you need to fix your weakness. But you have to fight inertia because it makes you uncomfortable. No one likes to get comfortable with discomfort. But if you do, you will be better today compared to yesterday.

Remember, if you suck at it, spend time on it.

Where are you stuck at?

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How safe is your brand Facebook account?

Read this: http://breakingmuscle.com/facebook

What contingency plan do you have?

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What experience do you have?

You can have a lot of experience, but if you did not use the experience to build an expertise, you have wasted your time.

If you have expertise, but not the experience, then you need to do your time. Some things only time can teach.

What expertise do you offer?

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What are you leaning on?

To build your brand: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then.

To increase your sales: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then.

To gain market share: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then.

To increase brand awareness: Do some press ads, some TV ads, some digital ads, have a sales promotion now and then.

What do you think the secret is?

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What’s your job?

Some people make it a point to point other peoples’ mistake out in public.

You know, the sort that cc the world what you did wrong on email? Or post to the Whatsapp group your mistake?

They make it their job. Their job is to point out your mistake in public.

I think it is a very stressful job. For one, you have to keep score because you know those who have gotten it bad from you before will be lurking in the corner patiently waiting for you to screw-up. And you WILL screw up. You know the saying, “to err is human”?

You know there is a better way of doing this. No matter how angry or frustrated you are. Praise in public. Punish in private.

Would you like your mistakes pointed out in public?

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What idols are you praying to?

One of the worst forms of idolatry is practiced by those who mould their ego into a statue they elevate in their heart. Each day they crawl in the dark hollow of themselves and pray to this idol of their own image.

So into themselves are they that they become cold, calculated and conniving. They no longer accept other views and are unable to accept any weakness others see in them.

Are you possessed?

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