Friday, January 30, 2015

Do you want to live big?

It is better to ‘risk’ the investment in building a strong brand than to live with a weak brand that is neither here nor there; due to starvation from branding investment

Are you choosing to be weak?

Let us help. Call us now at +60378901079 or visit us at 

Thursday, January 29, 2015

What’s on the buffet menu?

Always choose a combination of mediums according to your campaign objectives. Some mediums you choose for quantitative reasons, others for qualitative reasons. Never just on one. Being dogmatic means you get very efficient, but not necessarily effective

What’s on the รกla carte menu?

Let us help. Call us now at +60378901079 or visit us at 

Wednesday, January 28, 2015

Should you have long sustaining campaigns?

In your brand plans, balance the long term awareness sustaining campaigns with short intense bursts of promotions. Excite your fans. Done right, this would pique not just your brand awareness but sales too. 

Are short intense bursts better?

Let us help. Call us now at +60378901079 or visit us at 

Tuesday, January 27, 2015

What should you do?

The average marketer (no, the average sales person) thinks “I need to increase sales” and runs off to do a sales promotion. Here, have a free this, there get some cents off.

A better solution? Branding consistently on the long-term, a sprinkle of sales-promotion here and there.

What is it that you do?

Let us help. Call us now at +60378901079 or visit us at 

Monday, January 26, 2015

Have you done anything to your website lately?

Make changes to your website now and then. Update it, change its look, add and subtract things. It’s one medium you have full control over.

Can you make it work better?

Let us help. Call us now at +60378901079 or visit us at 

Friday, January 23, 2015

Is it too expensive?

Advertising is too expensive. So are machineries, personnel and factories. Failure being the most costly. Pick your expensive.

What is cheap? 

Let us help. Call us now at +60378901079 or visit us at 

Thursday, January 22, 2015

Are you looking for fun?

Branding isn't fun if you think about the money, time and effort you need to put in. Done right it will more than reward you for your efforts in years to come.

Conviction and consistency brings lifelong rewards. You can always buy fun later.

Do you like money?

Let us help. Call us now at +60378901079 or visit us at 

Wednesday, January 21, 2015

How strong are your convictions?

Branding is a process. It is a functional process. And with all functional processes, it takes time. It is also an investment. The most obvious return being your ability to price your product at a higher price (if you choose to do so.) This is true for MNCs and SMEs.

Weak convictions can’t build strong brands.

How weak is your brand?

Let us help. Call us now at +60378901079 or visit us at 

Tuesday, January 20, 2015

What's your favourite move?

Beware of slapping a bunch of activities together and calling it a brand plan. Plans that drastically change the physique of your brand call for big basic movements and loads of effort, time, and money. Doing a few ads, having a Facebook and striving for a Google Page Rank while neglecting substantial spend on key mediums, good distribution, and a strong sales and marketing team is like relying on bicep curls while trying to look like Arnold.

A few basic movements in heavy enough loads and frequency can change your body – squats, deadlift, press, rows, pull-ups. The same is for your brand’s physique

Or from a nutrition standpoint - cut out the processed food, sugary drinks and take lots of vegetables. These three moves can do more for your physique than the slimy, bitter, purplish herbal tea slimming tea they try to sell you. Educate yourself. Please. 

Do you know what you are doing?

Let us help. Call us now at +60378901079 or visit us at 

Monday, January 19, 2015

How would you view this?

Bosses should stop complaining about “failures” from the marketing department. Stop saying “Let’s do less, it didn’t work.” Start saying, “That didn’t work, let’s try this now.”

Let’s try something new?

Let us help. Call us now at +60378901079 or visit us at 

Friday, January 16, 2015

Is the program making you better?

Our recommendations are often compared to other consultants’ proposals. Or even internally concocted snake oil plans. The point to remember when comparing is that any plan can create awareness and give your sales a bump. But a good plan does that and creates meaning for your brand. It builds the base for years to come. 

Are you cycling a stationary bike?

Let us help. Call us now at +60378901079 or visit us at 

Thursday, January 15, 2015

Are you still thinking about it?

We meet our fair share of prospects and clients who are thinking about investing in their brand by advertising. But the anxiety of a virginal endevour means they have a load of research to do. Exploring the “perfect” plan. They want to “learn”. 

The answer, if this is your first time spending (we like the word investing better) on advertising then the best learning will come when you spend. You learn the most when you start doing. 

You cannot learn swimming from books and the net. You have to get wet.
Are you ready to jump in?

Let us help. Call us now at +60378901079 or visit us at 

Wednesday, January 14, 2015

How effective is your marketing?

All else being equal, effectiveness is related to effort. If something is not working, perhaps effort is lacking somewhere. It could be you, you could be members of your team, it could be your boss. If someone doesn't COMMIT you can bet your campaign effectiveness will go down. 

Is budget related to effort?

Let us help. Call us now at +60378901079 or visit us at

Tuesday, January 13, 2015

Is there a perfect marketing communications program?

There is no perfect marketing communications program. Very often experts and so called experts argue with each other over a brand given the same scenario. What does this mean? It just means you need to do your homework. Learn, relearn, makes some mistakes, think hard, ask even harder questions and yes, experiment. 

How else would you do it?

Let us help. Call us now at +60378901079 or visit us at 

Monday, January 12, 2015

Are you just going to sit there?

Do something about it!

1.    Grab the fire extinguisher

2.    Get a second job.

3.    Cut that credit card.

4.    Rally the team.

5.    Tell her to stop.

6.    Ask him to start.

We are waiting for you.

It’s time already.

What will you do?

Friday, January 9, 2015

What is worth your energy?

Decide clearly. Decide early.

Once you do that, there is less drama, more productivity. Less temper, more calm. Less chaos, more achievements.

What is worth your fight?

Thursday, January 8, 2015

What is your one thing?

Some people have a tendency to focus on one thing to the detriment of other aspects.

Some people focus so much on their work that they neglect their family. Some bosses are so into production that they forget marketing.

You can argue priorities or you can argue a lack of balance.

When you focus on something, other aspects have to give.

The magic then is in the balance.

Not finding the balance is where some people fall off.

Is focus such a great thing?

Wednesday, January 7, 2015

What’s the point?

Someday, you will wonder what’s the point with your work and your job. Besides, of course, laying food on your table and having a shelter over your head. Perhaps, even helping define you a little. Yes, your job does that whether you like it or not. But above and beyond that, what else is there to your job?

When you have no answers - perhaps consider delivering happiness and joy to the people you deal with everyday. If work takes up more than a third of your time, then your life would change remarkably if you make an effort to be nice to people around you.

That’s one way to be valued and respected. Especially, in a world where assholes are aplenty.

How are you viewed?

Tuesday, January 6, 2015

When are you starting your own business?

One of the best ways to make you a better manager is to manage your own business. I know, you have a job. You need to build your career. 

The technology today allows you to do that. There are no excuses.

Even initiating a simple content website can teach you immensely about business. If you feel the need to critique your boss, some business owners somewhere – multinational or otherwise – on how they manage their business, try managing your own one-man shop - where you call the shots. 

It will make you a better manager. It will make you appreciate what it means to run a business. It doesn’t matter if you have P&L responsibilities now. It is still not your own money, no your own time.

When you run your own business, it is YOUR money, YOUR time. You in the equation change everything.

How much do you think you really know?

Monday, January 5, 2015

Friday, January 2, 2015

What’s the hard part?

You get a new day every day.

You get a new chance every day to pursue your dreams, your goals.

Some people find starting tough. Starting to workout, starting to write the plan, starting to work the plan. Just starting is a challenge.

Yet for most, starting isn’t the tough part. It’s the consistency. Doing what needs to be done on a daily basis to achieve that goal.

Commitment - that’s the toughest part.

How much are you willing to commit?