How important is it to you?

Whatever work life balance you seek, I think it all goes back to priorities. Which role should take priority and which phase of your life? Your priority should take a bigger chunk of your time and energy. Working out the balance is an art you develop overtime, stumbling, falling, tripping till you find that sweet spot. That's when you can have the cake and eat it too.

Where is the balance tipping?

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Why do you say it?

If what you need to say is not kind and uplifting, say it in a way where it hurts the least. This is especially true if the intention of what you say is to help someone improve. Unless of course, what you say is intended to hurt. Then you need to think what are you truly made of.

How did you say it?

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Do they care?

Randy Pausch, in his book "The Last Lecture," reflects on the impact of his high school football coach, Coach Graham, on his life. Pausch describes Coach Graham as someone who was very tough on him, often pushing him hard and not hesitating to criticize or point out mistakes.

Pausch mentions how Coach Graham "rode him hard," not letting up or sugarcoating his criticisms. This tough love approach was not something Pausch appreciated at the time, but as he grew older, he realized its value.

An assistant coach came up to him and said, "When you're screwing up and nobody says anything to you anymore, that means they've given up on you,"

Recognize that sometimes harsh ways people can show support and belief in us.

If radical candour is what you need, then that’s what you need.

Do they still care?

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Where will you learn these?

Skills you will need to do your job well whether you are an entrepreneur or a corporate climber.

Communicate well. Meaning speak, present and write well.

Manage your projects well. Meaning don’t hide behind “I am the big picture guy.” Know details and manage the details well.

Think well. Meaning your thinking must have rigors, and if they can be creative even better.

Sell well. Related to communicate well, but different. The world turns because someone sold something. It can range from an idea to a product to a service.

Which skills do you have?

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What have you not tried?

Freedom from regret is a very good motivator. If you let that drive you, you will probably take more risks and say more “yes”. We have used that often in running our business and in many ways, it has helped us grow just because we did not want to regret not trying enough to help us stay in business. This has helped us grow.

Will you have regrets?

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What is your why?

Most brands are just selling a simple solution. You're hungry, we give you something tasty and filling. Your clothes are dirty, our brand helps you clean it. You want to get to A, we help you get there. Your brand purpose doesn’t have to be noble.

Are you trying to be too noble?

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Who would you choose?

You can build your portfolio of mentors. Real and virtual. The virtual one is especially easy to do in this day and age. They don’t need to know you. Only you need to know them, their thoughts and actions in as much detail as you choose. Read their books, attend their courses if they conduct them, watch their videos, read their posts on blogs or LinkedIn. Devour their thoughts and apply those that applies. Your sifus are everywhere teaching you for free in many instances.

Who are your sifus?

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Who will disrupt you?

“Our industry doesn’t do that.” That’s something we often hear from decision makers on the client side. And yet companies that disrupt their industries are those that grew because they did what the industry doesn't do... Spotify, Netflix, Amazon...I am sure you can think of many other examples.

Will you disrupt yourself?

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Is this the only way?

To every idea, there is an opposite idea. To every strategy there is an opposite strategy. To every execution there is an opposite execution. Both works. The challenge is picking one that works for you. That’s your job. That’s why you have a job. Otherwise, AI would have done it for you and you would lose your job.

Stop listening to too much hacks, tips and obvious secrets. Discover the options on your own, make a wise decision and execute the hell out of it.

Which is your way?

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Are you listening to them?

Don’t listen to the haters. Don’t listen to the nay-sayers. Don’t listen to the critics. I read this over and over when the noise of the negative gets too loud.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” – Theodore Roosevelt.

Walk your path, do your thing. Your way. Stay focused.

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Who’s gonna make it easy for you?

Of course, business is tough. It’s heart wrenching work even after success is attained.

Every accomplishment attained without difficulty has no sense of achievement and satisfaction. Every defeat suffered with valor and tenacity is shielded with a sense of pride only hard work can provide.

In life, in sports, in education, in business, the principle remains the same.

Do you want it easy?

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Do you like it?

If you follow enough thought leaders on LinkedIn and the likes, take note of their likes and engagement. You will discover one thing.

Some posts that really appeal to you may have a lot less likes than you would have thought. Some posts that went viral are hardly posts that appeal to you.

You may not be the ideal customer profile of this thought leader. You THINK you are so you make some assumptions.

There is something to learn here as a marketer.

Is it relevant to the market? What is the consumer/audience looking for?

Always be market oriented.

Is it relevant to them?

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What do you want to do?

People say do what you love. Others advocate for love what you do. The truth is, people change. What you love now may not be what you love later. You also need to understand that when you do what you love and rely on it to put bread on the table, you may soon begin to resent it. It is also the truth that no matter how you try sometimes you will never love what you do.

What’s the truth? The truth is that it is all a messy process. You go through cycles. Discovering what you love and how long you can do it all depends on stages in your life and how much financial dependence you rely on it. The sweet spot is all about discovery. So perhaps, learn to love self-discovery.

What will you love in the future?

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Whose credibility can you loan?

I like to tell some of my B2B clients to buy ads in the leading business weekly and leading business radio station. Most of these clients that I recommend to do this tend to be small. Well, small-ish. It’s what they need. But majority of them reject the idea. One, because it’s a lot of money. Two, they don’t understand that you need to appear strong and credible. And one of the best ways to do it is to borrow the credibility of the media.

"Appear weak when you are strong, and strong when you are weak" - Sun Tzu

Will you pay the price to be big? 

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Do you know what you are good at?

If you don’t know what you're good at? If you're trying to carve out a niche for yourself that can make you standout? Try combining two to three skills, strengths or experiences that you have. That is your secret sauce.

Scott Adams, the creator of Dilbert, has mentioned that he combines two main skills to excel in what he does: art and business. He often discusses the concept of skill stacks, where he believes that being very good (but not necessarily the best) at a combination of skills can be more valuable than being the best at just one. In his case, his ability to draw coupled with his understanding of the business and corporate environment—gained from his own experiences working in various roles—created a unique niche for his comic strip. Dilbert resonates with readers because of Adams' insightful satire of office culture, which is a direct result of this combination of skills.

What’s your combo?

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Did the tree fall?

It's not true that if you do not hear any feedback that means you have not made an impact. The vanity scores on your social media means nothing. The likes and the engagement rate doesn’t mean a thing. On this blog, we have recruited staff that likes what we wrote and joined us. We found out after they joined and they told us they rarely liked the post. They read it often, yes but click on the like button? Rarely. Why? They didn’t feel the need to. On this blog, we have had people tell us they copy and pasted it into word documents so they can print out and read. Again, these people do not click the like button.

Sometimes we do things and wonder if we didn’t make an impact. But truth is likely that we did, we just do not know.

The tree fell in the forest even if no one heard or saw it fall. It has made it’s impact in the ecology and will continue to after it fell.

Who did you impact today?

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Do you want more sales?

If you want more sales, don’t give answers. Ask questions. Listen more, talk less. Show your prospect that you are more interested in them than you are in getting them interested in you.

Why would they want to buy from you?

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How much did you execute?

If you want results, spend two years executing a plan you did in two months rather than two months executing a plan you took two years to develop. I am exaggerating, but you know you need to give yourself time to make sure the plan works. If you keep executing, you will find that you are actually refining the plan as you go. It will reveal loopholes and strengths. Executing makes you polish your plans and making them shine. Something you will only discover if you do.

How long did you take to plan?

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Will you eventually make it?

If you pretend what you are not, you will never be able to deliver no matter what. You won’t be able to make it and you will deliver bad quality, delayed projects or worse – incomplete ones.

We took over a project from a client who assigned it to a celebrity speaker. Let’s just say the speaker is a famous one that talks often about start-ups and entrepreneurship. But this speaker has never done marketing before. Based on what the client told us about the whole process, it seems like this celebrity speaker was trying to fake it till he makes it. Turned out the project got delayed way past the client’s patience and over budget.

It's better to tell the truth and pass the opportunity to someone else if you can’t do it. It’s better to leave some money on the table and still have a good client relationship than take every cent and lose the client’s trust.

Did you fake it?

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Are you learning?

You can learn everything through books and of course now – online. But learning is just one facet of it. You can learn to swim online but unless you practice it, you won’t know how to swim well. Learning is just one facet of doing something well. The other is practicing.

Did you practice what you learn?

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