Friday, September 23, 2022

Can you buy loyalty?

If a majority of your loyalty plan members are also loyalty plan members of your competitors, then is it still a loyalty plan?

Research shows 70% of hotel loyalty members participate in multiple programs. We suspect this happens to your loyalty program too.

In the same research, we see that:

One Loyalty Programme

38% of airline loyalty members

31% of hotel loyalty members

44% of OTA loyalty members

Multiple Loyalty Programme

62% of airline loyalty members

70% of hotel loyalty members

57% of OTA loyalty members

Source: Phocuswright

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