Friday, February 27, 2015

What good habits do you have?



Budget cuts? Buy some ads that don’t require huge budgets. Soft market? An excellent time to look for opportunities to tap into; which you otherwise won’t look at when things are rosy. Keep your brand activities going. Make marketing activities a habit. Don’t stop. That’s how you become big and strong.

Do you want to be big?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Thursday, February 26, 2015

Do you have a ready excuse?



Are you committed to branding and marketing for the rest of your brand’s life? Small minded marketers look for every damn excuse not to spend any money on marketing activities. Increase in raw material costs, sliding sales, a soft market, it’s the rainy season. Strong brands will carry on their marketing activities come hell or high water.

Are you prepared with reasons?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Wednesday, February 25, 2015

Do you want to win?



When the markets gets tough, push harder. Invest, kick in more because the rest will find it tough. When they find it tough, they will cut, they will hibernate. Your extra push will steal their market share.

Do you mind the extra work?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Tuesday, February 24, 2015

How big do you want to be?



Traditional media, online media, contests, promotions, events are things you integrate to give your brand more exposure. Mix them up well and your brand grows. Mix them up well with some investment intensity in relation to your category, your brand will hypertrophy. Some people believe this is just big spending. These people have small brands.

How small are they?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 


Tuesday, February 17, 2015

Do you want a successful brand?



Brand success isn’t owned. You lease it from your consumers. And rent is due every day. 

How do you pay your rent?

Monday, February 16, 2015

Why do you hate questions?



“A wise man can learn more from a foolish question than a fool can learn from a wise answer.” – Bruce Lee.

Why do you like answers?

Thursday, February 12, 2015

Can we help you?


Is your head filled with ideas you want to do for your brand but have not executed? Probably unsure if they are right or which to execute first. It’s time to call in the experts.

Better yet, call us.

Do you need help?


Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Wednesday, February 11, 2015

What actually works?


Many have built big brands with all sorts of strategies and beliefs. The common thread in all these strategies is – they invest behind their brand. They invest time, people (expertise), and money to build their brand. 

Spending behind your brand works. Don’t spend too much finding out what doesn’t work.

Are you spending wrongly?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Tuesday, February 10, 2015

Are you even ready?


The reason why certain things are not recommended for your brand or done for your brand yet is probably because there is a time and place for everything. Effective campaigns can come in many forms, it can use one medium, and it can use an integration of mediums. It can be online, it can be traditional media. It can be an event, it can be a contest. It can be a one ad campaign; it can be a series of branded content. It can be a CSR program; it can be what your sticky dreams tell you. If you stay in this game long enough, you would probably do them all. 

When is it right?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Monday, February 9, 2015

Is cheaper blinding you?


Brands that look strong do a lot more things that makes it strong than figuring out what is a cheaper and faster way to get there. 

You would think someone would have figured out the answer long ago if the answer existed.

Have you tried the tried and tested?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Friday, February 6, 2015

What is your pain threshold?


The stronger your brand is, the easier it is to make it even stronger. A strong brand is expensive to build. If you have a brand, but it is not strong, it takes a lot more money and effort. The important thing is to take the ‘pain’ and get on the first step. You, of course, already know that. 

How can you get stronger?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Thursday, February 5, 2015

What do you want to boost?


A healthy level of brand awareness promotes sales. If you work on getting higher levels of awareness for your brand, the sales will go up naturally. That is assuming you got all your distribution, pricing and product quality right. At a healthy level of awareness, a sales promotion - whether it is cents off, contest or purchase with purchase - works off that level. It’s like a booster shot in your vaccine.

Your booster shot doesn't work because there is nothing to boost. Didn't think of that, did you? 

Have you got the steps right?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Wednesday, February 4, 2015

Do you have to choose one over the other?


Events, promotions, contests, advertising, social media and all forms of communication aren't mutually exclusive. All can increase awareness, jack up sales and make your brand stronger. The winning brands get the concoction right. 

What’s in your combo meal?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Monday, February 2, 2015

Are you being greedy?


The best prescription for branding is a mega dose of FOCUS. Focus on one thing your brand stands for, focus on one target market, focus on a key message, and make focus your key focus.

Stop being greedy. 

Do you lack focus?

Let us help. Call us now at +60378901079 or visit us at roar-point.com