Monday, September 30, 2019

Do you love setbacks?



Learn to love setbacks. After going through the motions of “why is this happening to me?” remind yourself that things don’t “happen to you”, they “happen for you.” If things happen for you, then there are a lot of hidden messages within the setback. Reflect and repair what needs to be redone.

Friday, September 27, 2019

What is stopping them?



Think about the barriers that your consumers have before making that decision to hug your brand. What may they be? Ignorance is one. They don’t know you. They may not have heard of you. If they did, they may not know much about you. Misinformation may be another. Your category may have been destroyed over the years by your competitors because they have been fleecing consumers, so when you appear as one of the players, they can’t trust you. Pricing may be another issue. Perceived to be too expensive, you aren’t approachable. Perceived as being too cheap, you may be of low quality. Think through the barriers and the gate you need to open is there.

Thursday, September 26, 2019

Are they paying more?



If you have a brand and consumers aren’t paying you a premium, making a conscious decision to choose you, recommends you to a friend or do any one or all of the above; do you have a brand?

Are you branding?