Monday, August 30, 2021

How small can it be?

It is always helpful to think of a very small subset of the segment you want to target with your product or message. As small as you can define it. Now paint a picture of this subset of your bigger market. Know everything about this group.

Yes, I know you are worried you won’t have critical mass but don’t worry about that yet. There is time to worry about that later. For now, get every insight about this smallest subset. This insight will get you your core fans and you can always expand later with common denominators, with other subsets of your consumer segments.

How big can it grow?

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Friday, August 27, 2021

Would you like to change?

Changing your dream is not a disaster. You have been changing dreams since you were young. Just because you became an entrepreneur doesn’t mean you gave up the right to changing your dreams.

What is your new dream?

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Thursday, August 26, 2021

Can you make a crystal ball?

As long as you are committed; facing challenges breeds clarity. From the clarity you can grow creativity. Keep jumping over more and more hurdles and soon you will be in the flow. You will get the rhythm of what it takes to just skip over them. In that flow, you will create more solutions. All you have to do is keep running and jumping over the hurdles before the rhythm appears.

How committed are you? 

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Wednesday, August 25, 2021

What is the way out?

Disaster after disaster can disorient you. Amidst this disorientation, do your best to detach from your preconceived notion of what is success and how things are supposed to be. Then in a seemingly plan-less, irrational way; do new things and poke the box. Keep trying new things that others may not even endorse or understand. But for you, it is a way of discarding your notions and breaking away from the chains that drown you. You are opening new doors and seeing new things from different angles. You are letting the light in. 

When you do this, remember to enjoy yourself. Have fun and embrace the challenge. It is difficult to learn to be in the moment. One thing that can help you is this - realize that if you are at your worst, as you can be now; it is a liberating experience. Facing your worst fears frees you from the claws of not knowing. Now you know. Now you are free to move forward. 

In the cycles of rising and falling, this is but one of them. Embrace your misfortune and let it float you up.

Have you found your freedom?

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Tuesday, August 24, 2021

What did you forget?

Remember things you have done well before you became big (or bigger). For example, being able to take more risks when your business was a lot smaller. There are more things to risk now that you are bigger, but not taking the risk could be the riskiest thing you can ever do.

Is it anxiety you are feeling?

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Monday, August 23, 2021

What else do you need to expand?

As your business expands, your mind should open up to new learning and new knowledge too. A level of skills and knowledge that is more suited to your size now. Take the measurements of your competitors. Have a set of standards where you can measure your competitor and yourself. Otherwise, you will never know if you are too small, too in the middle or too big when compared to the market. Then apply the principles that work for your size. But first of all, expand your mind to a new way of playing when your league changes. Otherwise, you will be missing out on growth opportunities. 

Are you levelling the playing field?

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Friday, August 20, 2021

Are you seeking to win?

You can win if your enemy is weak. That doesn’t mean you are strong. A stronger enemy can defeat you. But if you are so strong that no one dares to challenge you, then you have achieved wining without fighting.

Seek to strengthen yourself before you focus on others. 

Are you seeking to be undefeated?

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Thursday, August 19, 2021

What is your no?

Getting to understand what your “nos” are will get you faster to what you need to know to excel. Learn to understand when you have to say "no" and where your red line is. The faster you define this, the faster you can build the knowledge to excel in your field.

What do you know?

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Wednesday, August 18, 2021

What defines you?

It can be how you respond to challenges. I think these qualities probably help you overcome them easier – courage, strength, patience, compassion and wisdom.

What’s your formula?

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Tuesday, August 17, 2021

Can you see your problem?

If money is not a problem, then you will never see your problems. Money buys you options; sometimes these options only provide for symptomatic relief for your systemic problems. You throw money at the problem because it is the easiest to do and it goes away for a while only to resurface again and again. 

When money is tight, it forces you to really focus on what is the issue and fix it once and for all because you don’t have the money to waste.

Is money blinding you?

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Monday, August 16, 2021

How do you benefit?

Have an open mind and heart and be willing to listen to the unpopular and the inconvenient truth. Be it from a friend, a doctor, a consultant, a supplier or even an employee.

You deserve no less than that for yourself.

What do they have to gain?

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Friday, August 13, 2021

Do you know how it works?

Whatever industry you are in, learn to observe the patterns that occur. Learn what makes the industry tick, what are the gears to pull for things to move. Which gears are in which sequence and which combinations for what to happen. This becomes your competitive advantage. Even better if you write these down. If you do, hunches can become principles that guide you.

Did you observe well enough?

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Thursday, August 12, 2021

What is your hobby?

The moment your hobby turns into a business that puts food on the table, it becomes work. A hobby costs you money. When you rely on it to make you money, you will likely not know where the hobby starts and where work begins. Learn to separate them.

I love doing karate. Kata practice gratifies my soul and is an artistic expression for me. It costs me money to learn and to be good in it. The moment I teach it so I can put bread on the table; I have to start thinking about rent, trading time for money, explaining to stubborn 12-year-olds shoved into learning by their parents the intricacies of each movement. It drains my soul. Of course, it all changes if I choose to teach karate as a hobby.

Learn to separate play from work. If one becomes another from a conscious decision; manage your own expectations.

What is work?

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Wednesday, August 11, 2021

What’s your specialty?

It is the seemingly easy-to-do things that escape many marketers. Even in ancient times people would specialize in what they do, and they trade that for a living. If one was good at fishing, they tended to focus on that and if one was good at farming, they tended to concentrate on that. That gave them a specialty and people flocked to these specialists. Eventually competition grew and they needed to differentiate themselves. So farmer Seng had a different way of planting his vegetables and farmer Keong planted perhaps a different variety

Core competencies, positioning and focus on area of expertise didn’t start with modern marketing. 
It’s not that difficult to think how you can differentiate yourself and make your brand stand out.
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Monday, August 9, 2021

Are your weaknesses showing?

A crisis brings to the fore the weaknesses in the system. Likely it will reveal to you what your company is weak at. That’s the bad news.

But a crisis is equal opportunity; it will also reveal to you your company’s strengths. That’s the good news.

If it shows you your weaknesses outnumber your strengths, then that is great news. You have a good period to plan change for the next three to five years. Make these your strategic intent to push your company toward.

Isn’t this the best time to plan?

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Friday, August 6, 2021

Can you change it?

You can’t wait for your path to appear. You have to choose it; care enough to carve a way out of it. That’s how you find a way out. The desire to dictate your own fate, choose a way and then work for it.

There is nothing that happens to you that can't be made better with your own effort.

Efforts create options. Options lead to solutions.

What crisis do you have?

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Thursday, August 5, 2021

What drives productivity?

In the quest for the effective and efficient, we forget to take into consideration the enjoyable. If humans have to do the work, we need to inject some elements that make it sustainable in the long run. We are but mere mortals.

What numbers are you hitting?

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Wednesday, August 4, 2021

Have you done your strategy?

“Strategy without tactics is the slowest route to victory; tactics without strategy is the noise before defeat.” – Sun Tzu.

What are your tactics based on?

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Tuesday, August 3, 2021

Do you have both?

Developing a good strategy takes great wisdom.

Executing good tactics take great courage.

You need to have both to win a war. I think it works for marketing plans too.

Can you see it through?

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Monday, August 2, 2021

What are you creating?

Whether you are a founder, an entrepreneur, a marketing manager or any other employee, your number one role is to create value.

When you don’t know what value is in your context and what value you are creating; you eventually become of no value to the people you serve.

What value do you create?

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