Monday, March 31, 2014

How small should you be?

A multinational client visited our office recently. They conducted their due diligence on the possibility of us working together.

A nice gentleman among them mentioned that we maybe a tad small for them. A fact we do not hide. We have always been proudly small in the number of people.

So we explained to him that the number of people is crucial in certain industries. For others, like ours - it really depends on the requirements. There are factories with drones that churn out mass sameness, and then there are craft shops that hand make their art.

I think he got the point.

We aren't right for everyone. No company should be.

Size matters, we know. And our size is perfect for those who matter.

Who are you big for?

Friday, March 28, 2014

What do you want to do?

There is a price to everything. Including doing what you love. No, especially doing what you love.

Friday, March 21, 2014

What will you leave us?

When you are gone, what will people miss you for? Leaving something of value that no one else can deliver as well as you do when you are gone, can guide you to what differentiates you from the rest. 

This is true of people and brands.

Our time is finite. It’s time to deliver.

What will we miss when you are gone?

Wednesday, March 19, 2014

How much risk do you take?

If you planned well and took risk, caution would be involved. In a world where taking risk is so glamorized, some people take it as if it is a magic potion to the land of success.

Caution is necessary for survival. It takes courage to be cautious especially when risk has its rewards

Taking risks without plans are suicidal. 

Why would you be cautious?

Tuesday, March 18, 2014

What’s there to show off?

Showing off something is only of value when you elicit the sort of envy you crave from the other party. 

That can only happen if the party you are showing off to places equal or more value than you to the thing you are showing off.

What do you know about your audience?

Monday, March 17, 2014

How do you live?

You know you hear people say “Live like you are dying tomorrow” because you are not supposed to live with regrets and you should take risk.  I am not so sure. Not that I disagree with living life without regrets and taking a certain amount of risks for the things worth risking for.

I think it’s better to live like you are going to live tomorrow. 

What if you don’t die tomorrow?

Thursday, March 13, 2014

Who did you wrestle today?

I think everything worth having is when you wrestle anxiety successfully. A few ways in pinning anxiety down – have a good plan that has cautions in place, understand what risk means to you and compute the price difference of doing and not doing. 

Who’s tapping out?

Wednesday, March 12, 2014

What didn’t they tell you?

Whether you are getting feedback from consumers or an opinion from your consultants; what is not said can hurt you the most. 

What you hear depends very much on who you are and your experience. What you will listen to depends very much on the size of your ego. And of course, the size of your ego also dictates what people tell you.

How do you make people tell you the truth?

Monday, March 10, 2014

What flags do you follow?

Marketing is an adventure only if you are a risky explorer.

You cannot expect to take the tried and tested path and say you had a wild adventure with marketing.

Some marketers much rather sign up for a group tour herded around little flags.

Others take the beaten track; they come back bruised having earned the right to say, “That was an adventure.”

Are you Indiana Jones?

Friday, March 7, 2014

What’s the value of failure?

If you fail and learn and fail and learn and fail and learn, I suppose that will get you somewhere. Either your eventual place, or a platform that springboards you to where you want to be.

What you need to be cautious of is the failure to learn.

How did you learn?

Thursday, March 6, 2014

Will this be an eventful day?

Messiness allows you to do something and be of value. Think about messiness as a process to masterpieces.

That way, you learn not to worry but instead see opportunities.

Are you enjoying the process?

Wednesday, March 5, 2014

Where is the end of the tunnel?

If you can’t see the light at the end of the tunnel, start making your own light. You obviously cannot be grappling in the dark while hoping for some hope. 

Make a light.

Of course it is easier said than done. But do you have a choice?

Make a light. It beats beating yourself up. In. The. Dark.

Where’s the light coming from?

Tuesday, March 4, 2014

Whose race are you running?

You don’t need to race against anybody, whatever your game, whatever your race.

The success of beating your own time, the weight you carry far outweighs those that you beat others.

I am not saying don’t compete. I am saying the fiercest competitor lies within.

What are you saying to yourself?

Monday, March 3, 2014

Do you see a dead end?

When things are beyond your control, find peace in doing what you can.

Even when doing seems futile, just do anyway. One thing leads to the next and the solution you did not think possible appears. Just as if, there is no path initially but you beat a path between the bushes. Then suddenly the road appears.

Of course, the road did not just appear. It has always been there. It would not appear unless and until you start beating a path between the bushes.

What’s beyond what you cannot see?