Wednesday, September 30, 2015

What do you do now?

If you keep doing what you know, then you will have very minimal tools in your box. But if you do what you don’t know, you risk failing. Whatever failing means to you. I won’t discard what  I know, but I will always play with what I don’t know. That’s the only way to know.

Tuesday, September 29, 2015

What did you start?

If you start it, finish it. Doesn’t matter if you know it isn’t going to be a success. So long as you start and you bring it to an end.

The first does not have to be successful. Often it is not.

But you will build confidence and you will learn from your mistakes.

Did you finish it?

Monday, September 28, 2015

How did you learn marketing?

"He who would learn to fly one day must first learn to stand and walk and run and climb and dance; one cannot fly into flying." — Friedrich Nietzsche

What do you know about marketing communications?

Wednesday, September 23, 2015

What does your name card say?

Now at a tender-ish age of 40 some, I have the privilege to walk into meetings with talented youngsters from big name agencies. I know these sort of agencies well; you know those that have dead founder names on their door? I have more than a basic understanding of their inner workings. After all, I spent a good part of my career in that ecology. 

Just a word of advice from a na├»ve, low-life, struggling, hungry entrepreneur to these young talented managers – the business card you carry and what it says about you? It’s all an illusion, really. 

It’s OK to fake it till you make it. It buys you time. It buys you time to back up your loud mouth counsel to the clients with cold hard facts, with real skills and pragmatic experience. Please do not squander your youth away with what your business card says. It’s only paper with a nice brand name on it.

Your own name on that piece of card eventually needs to be backed up by the currency of real work, good experience and perhaps if it is not too difficult to do – earnestness. 

Tuesday, September 22, 2015

Are you a genius?

When you look at someone whom you think is a genius, don’t just focus on the talent. Look at the discipline and stamina. It’s easy to forget the not so sexy stuff.

What do you have?

Monday, September 21, 2015

How far can you go?

It’s OK to hold down a day job and worry about rent. There is some form of practical lifelong lesson in this not so sexy way of life. 

Worrying about not living the life and jumping into it now maybe fun, but carries the risk of holding you back later in life.  

Friday, September 18, 2015

Who is in your inner circle?

Consistently ask this “Is my inner circle qualified to give me the advice I am looking for?” Go ahead; ask your inner circle if this question is worth asking. I am not in there, so may be I am wrong.

Thursday, September 17, 2015

How long can you stay in the game?

Eventually it all boils down to mental stamina. I am sure you have your favorite term for it. An often forgotten point is that you need this mental stamina to stay in the game long enough for wisdom and courage to develop. Together, these help you decide to throw in the towel or to keep grinding.

Tuesday, September 15, 2015

What difference does it make?

Just because you want to make a difference doesn’t mean others have to accept it or understand you. It’s a tough positive attitude to embrace - which is why ‘wanting to make a difference’ attitude is a rare commodity. Most people give up. You shouldn’t.

Monday, September 14, 2015

How much do they cost?

Do business with companies who espouse the values you cherish. Not because they are cheap. Unless, of course, cheap is the value you cherish.

Friday, September 11, 2015

What is the timeline?

All discussions must arrive at a solution in the given time. Don’t push the deadline, don’t give excuses. Stay within the parameters and deliver.

Thursday, September 10, 2015

Did you think about this?

Most people don’t think. They dig into their library of existing opinions and present them to you in the most articulate way. Thinking involves being objective and critical about their own opinions. That’s way too difficult for many people.

Wednesday, September 9, 2015

What do you want me to hear?

If you want me to sit up and pay attention, say something that I want to hear. Things I want to hear aligns with my world view, is relevant to me and doesn’t goes against my beliefs. So, you may want to educate me, but if I see that the lessons are against what I belief then I am just going to shut off.

Stop saying you want to educate me. 

Tuesday, September 8, 2015

Are you trying?

Don’t try to be in control. Be in the flow. Love messiness. That’s the Zen. No one says it’s easy.

Monday, September 7, 2015

Are you breeding ideas?

No? One reason could be you do not allow yourself to be bored.

Create some “I am bored” time.

Friday, September 4, 2015

Why are you resisting?

Accept that certain changes are permanent. That’s the new normal. The faster you accept, the more productive you will be and happier too.

What’s the cost of accepting?

Thursday, September 3, 2015

What is your training?

“What all of these jobs taught me is that you have to be willing to tolerate some shit you don't like — at least for a while. This is what my parents' generation would call 'character building,' but I prefer to call it '#GIRLBOSS training.' I didn't expect to love any of these jobs, but I learned a lot because I worked hard and grew to love things about them.” – Sophia Amoruso

Wednesday, September 2, 2015

How can your job make you happy?

First stop saying, “I should find work that makes me happy.”

Gosh, it’s called work for a reason. Which part of work do you not understand?

Pursuing happiness and pursuing work that makes you happy are very different things.
If you find work that makes you happy? Good for you. Be happy with it. But don’t demand it.

Secondly and here’s the secret I found (after having lived through the Great Depression and several world wars), when you stop looking for happiness at work, happiness appears.

Tuesday, September 1, 2015

Did you change the goal post?

When a client briefs you, they will tell you the goal - increase sales, generate excitement, etc. You get the idea. If you are lucky, they tell you a budget. If you aren’t lucky, they say “Let me know how much it costs.”

But each time you get back to the client, the question almost always becomes, “Is there a cheaper way of doing this?”

The answer is “no.” If there is, we would have shown you.

This is where you want to go, this is the most efficient way to get there, and this is how much it costs.