Monday, April 13, 2015

Who influenced you?

The big brands that you admire are careful about the quality and quantity of the mediums that they use. That does not mean they do not occasionally experiment with and take risks with lesser known mediums. It just means they are calculated about their moves and limit their mistakes. They do not get over excited over the media person’s pitch or their mom-in-law touting how she was influenced by a particular medium.

What made you think it is good?

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