Friday, November 30, 2012

What can you do?

I can’t say it any better. Let Zig tell you and perhaps you can feel better.

“There are going to be times in life when you do everything you’re supposed to do, and somebody else drops the ball. That’s life.” – Zig Ziglar.

This may help you feel better on days when you are one of the guys who drops the ball.

What if you did nothing? 

Zig Ziglar passed away two days ago on Wednesday 28 November

Thursday, November 29, 2012

How to invest in your brand?

We meet a lot of small medium businesses who are keen on branding their products and services. A lot of these have huge potential but almost always, the brand owners are nervous about spending. No matter how you try to convince them that it’s really an investment in their brand; they will still be skeptical.

I don’t blame them. After all, branding cost money. Cold hard cash these brand owners worked hard for with their bare-hands.

Starting a branding exercise is like sparring for the first time in a ring. To be good at sparring you need to do these:

Get into the ring
To learn to spar, you need to get into the ring. You cannot shadow box day-in day-out and expect to be good at sparring. You need to step into the ring and face your competitor.

Feel the fear and do it anyway
No matter how fearful you are, step in and feel the fear. Of course you are going to be nervous and you feel anxiety. You heart will be palpitating and your hands and feet cold. But once you get started, everything will be in motion. You will adjust, dance around as the case maybe, or in fact you may be surprised yourself, that you aren’t half bad at this.

Get into the zone
As time goes on, you get into the zone. After a few sessions, you may even like it. At times, when you get into the zone and is in the flow you are even good at it. That’s when you know, your practice and parking your fears aside - works.

Bruise and learn
Just as in anything you do for the first time. There will be mistakes and lessons. So, take some bruises. A torn lip or a swollen toe teaches you lessons to be better.

Reflect and improve
Reflect on what happened during the session when you get home from your sparring. You will see what you did right, what you could have done better and what you should stop doing. That’s how you improve.

That’s how someone who takes up self-defense becomes proficient. That’s how your brand will be strong too.

But first, you must get into the ring.

Are you up to it?

Wednesday, November 28, 2012

What should you have first?

Just because you are the most passionate football fan you know doesn’t mean you will be successful running a business that has to do with football.

Do not confuse what is needed to be successful as a marketer. You may not have a passion for philately but you can be very proficient at selling stamps.

Proficiency and passion. One is an expertise, the other an intense love.

It certainly helps if you are passionate about bath tubs and selling it. But it’s not a must.

In fact, it maybe detrimental. If you are a passionate fulltime traditional Shotokan instructor you won’t want to do business with moms and pops that walks in with their cute softie 8-year old. In which case, your dojo needs a proficient marketer. Not a passionate instructor to be successful as a business.

Which combo do you want?

Tuesday, November 27, 2012

Why aren’t you doing what you love?

Because you are poor in time; “I have no time” to whatever.
Because you are poor in know-how; “I don’t know how” to whatever.
Because you are poor financially; “I don’t have the money” to whatever.
Because you are poor in courage; “I am afraid if I fail” in whatever.

Good thing though. You have a wealth of excuses. Congrats.

What's a good reason?

Monday, November 26, 2012

Do you recognize your inflection point?

Andy Grove in his book “Only the Paranoid Survive” said, "Business success contains the seeds of its own destruction…" He went on to explain "Success breeds complacency. Complacency breeds failure…”

How paranoid are you?

Friday, November 23, 2012

What is your right size?

We are small on purpose. That’s because the people at Roar Point knows what we want and we know what will make us happy and the clients happy (well, at least most of the time.)

I am not saying don’t grow. I will be stupid to say that. Every business strives to grow. Bigger profits, bigger market share, bigger share of wallet, more share of stomach, more share of throat.

I am advocating the right size. Right enough for your customers to be well served, right enough that it does more good than harm. Right enough that it is sustainable for you, your people, your environment.

Eventually everything that grows breaks down. Knowing your right size allows you to develop new avenues. Breed new things.

More and bigger doesn’t always mean better.

How big do you want to be?

Thursday, November 22, 2012

Do you see what I see?

You don’t always see what you need to see. That's why you need mirrors.

Sometimes mirrors come in the form of comrades, competitors and consultants. 

Don’t break them. They show you your ugly side so you can be prettier.

Unless of course, you are setting out to be ugly.

Who’s bringing you silver and gold?

Wednesday, November 21, 2012

What are you doing with Google?

Google is becoming "Godgle". You already know that. You use it every day as a consumer.

So, how is the brand you are handling using Google and its services? Oh I see, your consumers don’t use Google. Hmm...

Is your brand out Googling your competitors?

Tuesday, November 20, 2012

Who can hurt you the most?


Yup. YOU can hurt you the most.

The things you should do but didn’t do. The things you turn a blind eye on. The ego that you did not train to shrink. The mouth that refuses to shut-up. The anger that refuses to be extinguished. The “I am staying true to myself” pseudo-logic. The “I will do it tomorrow.” The greed that refuses to be contented.

Swat that analysis. Just look into yourself.

It works for brands, people and career.

Who can benefit the most?

Monday, November 19, 2012

How much does your brand write?

Brands want to own the experience that consumers feel about them, they want to own the personality and values that their brand reflects or espouse.

Sadly, how many owns those words on the net via the very keywords or the group of keywords they want to “own”? Especially, here in Malaysia.

Content marketing should be a key component of your communication strategy if you accept these as facts:

1.    The number of people who will look for the information via the net will increase.
2.    Content marketing is one of the more convincing forms of communications.
3.    Over the long run it delivers better ROI than a leaflet or booklet (the offline     equivalent of content marketing.)
4.    It provides a platform to when and where your consumers will sell themselves on your brand.

If your brand is not writing yet, you should start now. It takes time. But done well it pays dividends in heaps.

What would your brand write about?