Friday, January 17, 2020

What keeps your machines running?

You should spend more money marketing and doing branding for your product than on your machines. It’s what will keep the machines running.

When does the cash flow?

Thursday, January 16, 2020

How stable are you?

There are no excuses to be ill-informed about your industry, your market and how the world works in your market. It is your responsibility as a marketer to be thoroughly informed about it. The things, science, people, culture and everything that touches what you market.

Go read something substantial about it. Read books. Yes, they still exist in this digitized world. Read something that will unsettle you and makes you think harder and better.

Choosing what to read on your social media feed will continue to suck you into the comfort zone.

How unsettled are you?

Wednesday, January 15, 2020

Why is it there?

Every thing that your marketing department does must either get your company profits or profile your company. Never for your pleasure or theirs.

This applies to your product portfolio as well. There must be a role for each product and SKU that you plan to introduce. It must ideally make you more profit and profile you at the same time. But if you need to choose one, it must make you more money than you are making now.

If it is not inching you to become bigger, what is it doing?

Is it your wet dream?