Friday, September 17, 2021

Is it better getting there on your own?

Some people are lone rangers for a myriad of reasons. Some want to own their victory when they get there - alone. Others are too prideful to ask. Asking and soliciting input from others on your plans doesn’t mean that you are letting others decide what you should work on. It’s to help you find the gem and get it to work better than when you first started. You need not listen to everyone, in fact you should not. Neither should you listen to all the words of encouragement too. Learn to ignore the cold blankets when the need calls for it. The path to a clearer plan lies somewhere in the middle of passionate encouragement and painful criticisms.

Which way should you go?

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Wednesday, September 15, 2021

How do you get to the big win?

It helps if you have a clear idea on what you want to do. Being laser focussed on the goal but being open to various ways of getting there.

Start it small. Test it out. Change it. Massage it. Work it out. Fail and try again. Face a setback and restart again. Hit a wall and change your route. The big win is the accomplishment of many small victories.

How much patience do you have?

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Tuesday, September 14, 2021

What can you write?

Write about your brand and why should people care about it. Like how Jerry Maguire did. Start writing everything and anything that comes to mind. Then put it aside. Then come back and re-edit it.

Tell us your story. If you don’t tell us your story. Why should we care?

Can you make us care?

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Monday, September 13, 2021

Do they know you?

Whether it is an e-store or a physical store, the idea has always been for people to discover you before they reach the store. Then remember you when they see you and make the purchase.

So, whether it is digital or non-digital media, you are still competing for attention and action.

Did you get to know them first?

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Friday, September 10, 2021

What’s your plan?

You would be surprised how often we are shown a marketing communications plan that is passed off as a marketing plan. There is a huge difference between the two and if you don’t know the difference and where these two sits in the marketing process then you have a huge challenge.

Do you know the difference?

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Thursday, September 9, 2021

How do you improve?

Pay to learn. Even if you think you already know it. Sometimes the value of a course is not in its actual content, rather it acts as a reminder of key principles you may have forgotten. At other times, it sparks other ideas you desperately need to reinvent yourself.

Choose a good course to attend. For example, we have a Marketing and Branding Accelerator Masterclass we conduct when not in lockdown. Sorry for the shameless promotion. Seriously, taking a good course can be pivotal in making a difference in how you view the next steps in your business.

What do you need now?

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Wednesday, September 8, 2021

Who will talk about you?

The lockdown has created even more of what I would call nano brands. Brands that are even smaller than microbrands. You probably run them out of your home and while you have scaled up, you are still using non-industrial equipment to make your products. You want your brand to be big. Sure dream big dreams, but start with multiple small actions to build your business so it can eventually become a micro brand.

Build your fan base. You probably already know this and using all the digital media channels now. Look for people who really care about you and what you make. Build a relationship with them. They will help you spread your name because they care.

Don’t expect to get big and famous overnight. Instead think about how you can grow a small number of true fans and loyal users.

How small are you now?

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