Listen to what people repeat often.
“I’m too busy.”
“That’s just who I am.”
“People don’t understand.”
Repetition is rarely random.
Repeated phrases are usually beliefs that have settled into identity. Sometimes they are truths. Sometimes they are excuses that have become comfortable enough to sound permanent.
Brands do this too. The words they repeat eventually become what people remember.
What story have you repeated too often?
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