Do you savour the journey?

To be great at your craft, you need to feel the struggle and how it seems to tear apart your life. It makes you make choices you hate. Then all of a sudden, you master the craft amidst all the doubters and haters. But first you must have the grit to see through the journey even when it sucks.

Can you see your destination?

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What got you here?

What got you here are your strengths. You should protect those. You should use them as principles that guide you. Not chains that tie you down.

What gets you there are things that you have not learned. Don’t be too stubborn to say you know it all and have done it all.

Be guided by experience but be fuelled by new learnings.

What gets you there?

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How would you grow?

Once your business starts growing and you have excess resources, your decision to expand can take two general directions. Expand into new areas or strengthen your foundation. This is crucial. One that should be guided by what is your strategic competence.

I would opt to strengthen my strategic competence if it is not at its best yet. Expanding on a fairly strong foundation isn’t a strong enough reason to expand my business yet. But that’s just me.

What would you do?

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What did you say?

If you can make your ad both educational (think telling stories) and entertaining (think making it interesting), you will have your consumers paying attention. Don’t bore them with what you want to sell, give them a reason to consume your ad. Then they will consume your product.

“Tell the truth but make truth fascinating. You know, you can’t bore people into buying your product. You can only interest them in buying it.” – David Ogilvy

Did they hear you?

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Does it frighten you?

If you are running a business, you are probably worried about:

Firing a client.

Raising your prices.

Focusing on only a few products/services to sell.

Telling clients the truth.

Making decisions contrary to industry practice.

Don’t worry. These won’t kill you. It may even make you grow exponentially.

Would it excite you?

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How much do you need?

If someone asked you this question, how would you answer it? Do you have a figure in mind? What would you do with it?

It can apply to your marketing budget; it can apply to your business plan and it can apply to your personal life.

You should have some form of picture in your mind where you want to go and what are the resources needed to get there.

Your challenges are easier solved when you know what you need.

Can you recognise it when it appears?

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Why aren't you growing?

I have been conducting training both locally and regionally for many years now. It’s one of the fun jobs that I do. The other more serious job I do is my consulting work.

One thing I have observed over the years is this. Entrepreneurs take their training a lot more seriously than the employees sent by their bosses. Employees sent by their bosses who are SMEs take their training more seriously than those from MNCs. Generally speaking, and amongst those I have trained. So, this is in no way scientific.

We can all guess why. I have never asked them because I am unlikely to get the real answer.

My advice is this and you probably already know this, you are responsible for your own growth. No one else has that responsibility. Training provided by the company is a privilege. If your company sends you, be thankful and use that privilege well for your own growth.

Money doesn’t grow on trees. The money invested in you is for your own personal growth. You decide not to make good use of it, it just means you stunt your own growth.

Are you your own farmer?

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