Many people call choices a strategy when they are really just ambitions listed together. Real strategy begins when you cannot have everything. More focus usually means less variety. Faster growth may mean less control. Premium positioning may mean fewer buyers.
Trade-offs are uncomfortable because they make cost visible. But without cost, there is no real choice - only preference.
Strategy is not what you want. It is what you are willing to give up.
What is weakening your direction?
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