Wednesday, November 20, 2013

How does your competitor contribute to the industry?



You rarely think about this – how does your competitor contribute to the industry?

To answer this, you need to see where their positions are in the industry. Yours as well.

Where do you sit in relation to each other? Once you know this, you can better answer the role each will play to expand the industry. How would you position yourself against them? What would you echo together with them?

If you are the category leader, what should you champion? And thereby benefit the industry but benefiting yourself more.

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