Tuesday, February 18, 2020

What is your brand relationship?

Marketers who overemphasize on their brands having a relationship with its consumers must think carefully. What sort of relationship do you want your consumers to have with you? Not every brand can be a Harley Davidson. People tattoo their name.

Think through the kind of commitment you as a brand will have to make to court the consumer since you want an in-depth relationship with your consumer. Can you afford it? If you are going to pursue a deep relationship with the consumer it will take a lot of time, money and emotional commitment. Just like a real human relationship.

I think it’s something that is very tough to do. You are asking for the consumer’s time that they do not have. They barely have time for their family and friends. After all, our Dunbar’s number is 150. Do you think the consumer really has time and space for a deep relationship with your brand? 

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

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