Friday, May 31, 2019

Do you want to get better?

Getting better involves meeting big and small challenges. Sometimes, they conspire to appear together. But you generally remember the big ones. It’s really one million small challenges that appear daily that tries to stop you from getting better. The more you fight them, the thicker your skin gets. Eventually, it doesn’t hurt anymore and you feel less pain in struggling with the big ones.

Are you in tattered skin?

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Thursday, May 30, 2019

Where is your GPS?

A lot of brand brands fail for a simple reason. They are not ready. They are not ready in many aspects. Getting to the big game, the real arena where the bigwigs tango takes preparation and training. 

How does a brand train then? Just like how you would train in any sports. You start at the right place. Do an assessment of where you are now. Don’t jump too far ahead of yourself. If it is the basics that you need to fix, fix those first. Understand that there is a huge difference between, brand, branding, marketing and advertising. Don’t be fixing advertising problems when you have marketing problems.

It takes years, many years to get things right in the journey of strategic marketing and branding. And it takes years guided by the right counsel in a sea of charlatans to stop you from wading into the perfect storm and making dumb mistakes.

If you dream of a strong brand, you need to chart a course that is right, be willing to pay the price and get the right counsel. From where you are now to where you want to be? It’s a lot harder work, a lot longer hours, a steeper price to pay. But done right it will all be worth it.

Have you charted your course?

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Wednesday, May 29, 2019

How extreme are you?

If you take extreme ownership (I first heard this from Jocko Willink) of your actions, you would succeed tremendously. If you are stuck and you wonder why? Perhaps it is because you refuse to face the rawness of the brutal truth.

I have no time – you don’t make time.
It takes too much effort – you are lazy.
I am not built that way – you fear failure.
The circumstances aren’t right – you love excuses.
You don’t lead my life – many more have achieved more with less than you. 

Perhaps it is time to lock the room and stare into the mirror.

What do you have on the inside?

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Tuesday, May 28, 2019

Who is responsible?

If you are going to give birth to a brand, it pays to have an idea if what kind of brand you want to nurture. Have an end in mind. You can always change your mind later. Needless to say, the bigger your dreams for the brand and the more details you can fill in about the brand’s future, the easier it is to change your mind later. But have an end in mind. 

You already have a starting point i.e., giving birth to the brand. Now have a destination of where you want to go with it. Then you can chart its course. 

Starting a brand isn’t a trip to nowhere.

Who should be accountable?

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Monday, May 27, 2019

What should you do more?

The key to doing something well is to do more of what you want to do well in. You want to cook better, then cook more. You want to be a good at owning your own brand, the start building your own brand. Business people tend to confuse what they pursue. If you want to be a good original equipment manufacturer or contract manufacturer, then pursue that. If you want to own your own brand and create a strong brand that you manufacture on your own, pursue that. 

What are you; a contract manufacturer that has its own brand as a side project? Or are you a brand owner with a bit of spare time and resources for contract manufacturing?
Decide. You can’t be both at a respectable level.

Who are you?

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