Are you blindly following?

Following too many gurus will just leave you confused.

I've been in the ad industry for over three decades, and I’ve seen this time and again. You start following this “guru” who promises you the moon, and before you know it, you're onto the next one with a different promise. It’s a maze.

Here’s what I've learned:

1. 𝗦𝘁𝗶𝗰𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗕𝗮𝘀𝗶𝗰𝘀: There’s no substitute for understanding the fundamentals. Things like knowing your audience, creating a clear message, and being authentic.

2. 𝗧𝗿𝘂𝘀𝘁 𝗬𝗼𝘂𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: You’ve got instincts and experience. Trust them. No one—no matter how big a guru they are—knows your business as you do.

3. 𝗞𝗲𝗲𝗽 𝗶𝘁 𝗦𝗶𝗺𝗽𝗹𝗲: Instead of following ten different pieces of advice, stick to a few that resonate with you. Complexity can paralyze.

4. 𝗧𝗲𝘀𝘁 𝗮𝗻𝗱 𝗟𝗲𝗮𝗿𝗻: Not every technique works for every business. Try out a strategy, see if it works for you, and pivot if it doesn’t. It’s all about personal experience, not theory.

It’s easy to drown in a sea of conflicting advice. When you stop chasing every shiny object, you get clarity.

Focus on what makes sense for you and your business.

Who is leading?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

Should you be charging more?

You need to resign some clients.

But here's what you might not realize:

Focusing on the right clients is key.

→ Think about that.

↳ It's crucial.

So, managing your client base...

It matters. A lot.

Imagine two types of clients:

Valuable vs. Low-value

Valuable: They see your worth.

A place where your efforts are appreciated.

→ Strong relationships

→ Steady income.

Low-value: Picture a draining task.

They don't see enough value in your work.

Frustrating, yes, but it's a reality.

↳ And inevitable.

Low-value clients will eventually leave.

But at what cost?

Wasted resources.

The loss of potential high-value clients.

Too many low-value clients can turn your business

into a struggle.

↳ Stressful. Unrewarding.

But here's where it gets interesting:

→ Consultants, you can change this.

Intentional Resignation:

Let go of clients who don't see your value.

Price Increase:

Charge more if your service is delivering.

You need money to run a team.

Focus on Value:

Clients who pay more value your service more.

They are worth your time.

Balance is Key:

Prioritize clients who matter most.

↳ Grow your business.

Create Value:

Offer top-notch service. Show your worth.

Learning is Growing:

Understand your market. Adjust your strategy.

Make smart decisions.

The best client base isn't just about numbers.

It's about smart choices.

→ High-value clients with a hint of strategic pricing.

What is your priority?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

What do you need help with?

Most companies think they need help with execution.

Actually they don't.

They need help with strategy.

Getting the strategy right is half the battle won.

Why strategy?

It's your foundation.

It's a guiding star.

It aligns your actions.

It defines your goals.

✓ Segmentation: Know your market. Who are you targeting?

✓ Targeting: Focus your efforts. Who are your ideal customers?

✓ Positioning: Stand out. What makes you unique?

Use strategy to:

• Define your market segments. Understand them deeply.

• Target effectively. Reach your best customers.

• Position uniquely. Be memorable.

Ready to shift your approach?

Make strategy your cornerstone.

Plan, act, and lead with insight.

As Peter Drucker said:

"Strategy is a commodity, execution is an art."

Now take the lead. Be strategic. Be exceptional.

Have you reviewed your strategy?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

Who is coming to save you?

8 things no one told me and I didn’t expect when I opened my Consultancy:

1. It will be so quiet some days you will be shit scared.

Embrace the silence. Keep the faith. It's the calm before the storm of businesses that will come.

2. Friends will run away from you because you are always asking for leads.

Cherish those who stay. They are your true allies.

3. You have to do sales. EVE.RY.DAY. I call it pound the pavement.

Sales drive success. Keep pushing forward.

4. It can be so heart wrenching you want to cry, cuddle up and then quit.

Perseverance is key. Keep your eyes on the prize.

5. People will look down upon you when you are bootstrapping.

Ignore the naysayers. Focus on your vision.

6. Billing is always urgent and you will be the only one nervous about invoicing date.

Stay on top of your finances. It’s your lifeline.

7. Your focus changes as you grow. Starting is about breaking even and sanity. Then make money. Later money will not be a motivation anymore.

Evolve with your business. Adapt to new goals.

8. When you grow big, they still think you are a 2-person company.

Prove them wrong. Let your work speak for itself.

→ Stay resilient, keep learning.

→ Grow boldly, live fully.

Can you save yourself?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

What can transform your business and career?

Many argue: Skills are best learned on the job. But here's the truth:

Some skills are essential for everyone.

Sounds simple? It's actually profound.

Mastering these skills can transform your career and life:

↳ Selling skills

↳ Keeping promises

↳ Taking risks

↳ Reading, learning, and listening

↳ Giving chances and forgiveness

These skills aren't just helpful. They're game-changers.

☑ Selling Skills:

Everyone sells. Whether it's an idea, a product, or yourself. Master this and doors open.

☑ Keep Your Promise:

Trust is built on reliability. Keep your word and earn respect.

☑ Take Risks:

Calculated risks set you apart. They lead to growth and innovation.

☑ Read, Learn, Listen:

Stay curious. Knowledge is power. Always be learning.

☑ Give:

Be generous with chances and forgiveness. It builds strong, lasting relationships.

Here are just a few benefits of mastering these skills:

• Improved communication

• Stronger relationships

• Greater career opportunities

• Increased personal growth

• Enhanced problem-solving

• Better decision-making

What does it mean to master these essential skills?

You build a solid foundation for success when you:

☑ Practice Selling:

Learn the art of persuasion. Understand your audience.

☑ Honor Commitments:

Be dependable. Follow through on your promises.

☑ Embrace Risks:

Step out of your comfort zone. Experiment and innovate.

☑ Stay Informed:

Read widely. Listen actively. Keep learning.

☑ Show Generosity:

Offer second chances. Forgive mistakes.

☑ Build Trust:

Reliability and honesty are key. Be someone others can count on.

☑ Foster Growth:

Encourage learning and development in yourself and others.

☑ Cultivate Resilience:

Learn from failures. Adapt and grow stronger.

☑ Lead by Example:

Demonstrate these skills daily. Inspire others to follow.

Mastering these skills isn't just an option.

It's a necessity.

A necessity for personal and professional success.

To thrive in any environment.

Lead with these skills in mind.

And watch your world transform.

Can it work for you?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

Do you like free advice?

Advice I didn’t take when starting my business

When I started my business, people bombarded me with advice. Here's some I ignored, and why it worked out just fine.

Partners will be a problem, go solo.

They said partners would become a problem because people change when money is involved. But I went ahead and got a partner, and guess what? It’s worked out. We balance each other out and complement each other’s skills. Sometimes, good partnerships make the ride smoother.

Do what can scale.

I heard this a lot: "If your business can't scale, you'll be stuck running it yourself." A friend even declined to join me because he said it wouldn’t scale. Yet here I am, years later, with a business that's small, niche, and flourishing. You don’t always need to aim for the stars; sometimes the moon is just fine.

Pursue your passion.

Many urged me to pursue my passion. After 31 years in the marketing industry, I still question if it’s my passion. I’m good at it, and that’s enough. You don't need a burning passion; competence and enjoyment make a good mix. Passion can be a luxury; practicality isn’t.

Fake it till you make it.

I chose honesty over faking it. We started small, with less than 10 staff, and we told our clients the truth. This honesty built trust. Remarkably, even listed firms became our clients. Authenticity wins respect.

Keep pitching.

The industry standard is to keep pitching for new clients. We decided not to. We focused on the work we have and growing those relationships. It’s unconventional, but it works for us.

Do this, don’t do that.

Advice is everywhere. But most people haven’t walked in your shoes. They don’t know your vision for your company. Follow your own path, and don't listen to the naysayers. Build the business you want.

In essence, follow your own compass. It might just lead you to success.

Do they know where you are going?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

Does your CEO know everything?

A CEO Doesn’t Need to Know Everything.

As a principal, I’ve learned CEOs don’t need to be experts in every field. Let’s break it down:

* CEO’s main job is to lead and make strategic decisions.

* Other experts handle marketing, finance, HR, etc.

* A strong team supports the CEO, filling in knowledge gaps.

This distribution of knowledge makes a strong company. Here’s why:

- 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Each team member brings unique skills.

- Better 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀: Multiple voices lead to well-rounded strategies.

- Focus: CEOs can focus on big picture without getting bogged down.

So, working for a CEO who doesn’t get marketing isn’t a sign of weakness. It's a sign of strength. It shows they trust their team. It shows they value different perspectives.

Next time you doubt your CEO for not knowing everything, remember this is what makes your job valuable. This is why teamwork matters.

And above all, this is why no one person, including the CEO, needs to carry it all. We’re not alone in this. We’re a collective force.

Do you know everything?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

Are you hustling right?

Dear young professionals, your career isn't a badge of honor.

The hustle culture of 2004 vs. 2024 — it's a risky game.

In just 2 decades, the career landscape shifted.

→ Then: One job, stability, clear path.

→ Now: Multiple gigs, burnout, uncertainty.

This shift isn't just about how many jobs you hold.

It's also about the toll it takes on your health and well-being.

Their values, behaviors, and expectations -

all transformed.

They're more ambitious yet risk overextending.

Don’t ever think that your "Portfolio of Career” is a bragging right. Don’t wear burnout as a badge of honor.

Young professionals, here's how to adapt:

→ Focus on one meaningful job.

→ Prioritize mental and physical health.

→ Build a sustainable career path.

→ Seek balance, not just hustle.

→ Value quality over quantity.

→ Understand your limits and respect them.

To thrive in this new era, your ability to balance is key.

As a professional, it's not just beneficial; it's essential.

The future of work is now.

Balance it or suffer the consequences.

Can you balance it all?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

Do you really want viral?

Brands, avoid the viral trap:

Viral products can be misleading.

Success can be short-lived and based on luck.

☑ Understand the Market Dynamics

Knowing why a product goes viral is key.

1. Short-Term Success

Viral products often have a brief moment of fame.

They may not offer long-term value.

2. Misleading Metrics

High sales for a short period can be tempting.

But they don't always equate to sustained growth.

3. The Luck Factor

Many viral products succeed by chance.

Replicating that success is difficult.

☑ Focus on Sustainable Growth

Build a brand that lasts.

→ Consistent Quality

Ensure your product consistently meets high standards.

Quality builds trust and loyalty.

→ Targeted Marketing

Identify your audience and tailor your message.

Effective targeting boosts long-term engagement.

→ Adapt and Evolve

Stay flexible and adapt to market changes.

Innovation keeps your brand relevant.

→ Long-term Strategy

Plan for the future, not just the present.

A strong strategy ensures ongoing success.

Avoid the viral product trap.

Focus on sustainable growth.

Build a lasting brand.

Do you have a long term strategy?

Let us help. Call us now at +60378901079 or visit us at roar-point.com