Does it still work?

I once heard a saying, “The harder you work, the luckier you get.” But such saying is not in vogue anymore even if it is true.

Do you work?

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How small can you be?

 

No matter how small a business you want to run, there is still that “volume” question to deal with. The word “critical mass” that you find so vulgar. You need to have that number built into your business plan. You will have cost and you will need enough revenue to minus that cost that will eventually be your profit. 

How may do you need?

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Are you being commoditized?

Fighting the forces that commoditize your service industry will always be a big challenge. It could be from technology or from the lowering of prices. Thinking and initiatives will be two key differences you can use to defend against their encroachment. 

How do you differentiate?

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Are you competent?

Competence at work should include values like courtesy, compassion and being considerate. If you can’t work very well with people, then you aren’t very competent are you?

Where are your manners?

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How much do you understand?

“Before I had studied Zen for thirty years, I saw mountains as mountains, and waters as waters. When I arrived at a more intimate knowledge, I came to the point where I saw that mountains are not mountains, and waters are not waters. But now that I have got its very substance I am at rest. For it's just that I see mountains once again as mountains, and waters once again as waters.”  - Alan Watts on the famous saying by Ching Yuan Wei Hsin.

I think for almost anything that we want to learn deeply, once you arrive at the satisfaction of knowing better what is going on, you see things as they are again.

What do you truly learn? 

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What questions do you ask?

That’s something to think about today. Make mental notes to the questions you ask at meetings, at casual gatherings and questions that are in your thoughts. Noting the patterns in your questions will reveal the answer about you.

 

Are you ready for the answer?

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What do you want to learn?

The digital space allows you to experiment a lot. Just taking advertising as an example, you can change things pretty easily and test things out. Which means you can learn pretty fast for a very low cost. But you have got to be willing to learn and poke.

How much do you know?

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What do you love?

“What you need, above all else, is a love for your subject, whatever it is. You've got to be so deeply in love with your subject that when curve balls are thrown, when hurdles are put in place, you've got the energy to overcome them.” - Neil deGrasse Tyson

What can you overcome?

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How do you succeed at work?

One way is to look at your personal unique talents that you have, that only you have in that combination. Then use those talents in your company to make things happen, even if it means working hard.

Are you hiding?

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Why are you so nervous?

Marketing isn’t like a parachute jump; you don’t have to get it right the first time. In fact, it is like most skills. The more you do, the better you get. 

What is failure?

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What did you research?

“What people say, what people do, and what they say they do are entirely different things.” – Margaret Mead.

Why would you believe the results?

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Who is on your team?

A few thoughtful marketers can change the whole destiny of your company.

Who is selling?

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Are you at peace?

The market will never be in perfect harmony with your business ambitions. You know it isn’t. It’s the reason why you have a job.

What is the price of harmony?

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How much have you read?

Increasingly I tend to believe that it is not how much you read that matters. Sure the quantity of books is no trivia in an equation of knowledge. But how much you reflect, use and experiment upon what you read is equally as important. 

Do you reflect?

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How do you roll?

I was quite surprised to discover this quote from Isaac Asimov.
 
“It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.”  - Isaac Asimov

Do you have the initiative?

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Is it patent to you?

There is a time to be obvious; there is a time to be subtle. How you choose to communicate you choose to deploy depends on your category, how new you are in that category and what you are trying to say.

Will it be obvious to them?

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Are you curious?

If marketers find joy in discovering new things that work rather than trying old things that worked, we would have a lot more interesting campaigns.

What should you poke?

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Is there a solution?

In marketing, just like in life – challenges, crisis and perhaps even catastrophe is inevitable. But take solace that there will always be a solution. 

How do you think the big brands survived?

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Who did you annoy?

When you think you know everything about marketing and branding, you annoy those who really know.

Are you a know-it-all?

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Are you too heavy?

If you are a Brontosaurus looking to compete in a Velociraptor world, you have to ensure that you lose some weight. You have to understand weight may not be a strength. That strength in a Velociraptor world is speed.

Are you fast enough?

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How do you sell?

“Unless you love everybody, you can’t sell anybody.” – Dicky Fox in Jerry Maguire.

Who do you love?

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How do you filter your thoughts?

Write. Keep writing. Write what comes to mind. It doesn’t even matter if it is a to-do list or a strategy paper. Sit down and write. See how your thoughts attain clarity.

How difficult do you think it is?

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