Wednesday, February 28, 2018

What’s your secret to work?

Don’t look for happiness at work. Look to do your best for the work that you do. Perhaps, happiness will find you.

Where do you find happiness at work?

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Tuesday, February 27, 2018

Who needs you most?

Is the market you should be selling to. Now your organization may have very fancy names for it. Most times, most people call them the target market. Doesn’t matter what you call them, what matters is you reach them and they are willing to hear your story. 

The more important criterion after answering “who needs you most?”, is really “who is also looking out for you?”. Who needs you most, needs a lot of convincing because they may not know they need you. Who is also looking out for you, needs no convincing. They are sold, they are just looking out for the person who is selling it.

Who is also looking out for you?

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Monday, February 26, 2018

Is your brand prospecting?

When you use the word prospecting, most marketing people will think sales. Only sales people think about prospecting.

Brands need to prospect as well. It may be different from what your friends who sells that insurance policy does, but your brand needs to prospect. Otherwise it dies.

Old consumers will drop out, some will forget you, others will switch. A brand that grows is one that keeps prospecting.

How’s your prospect?

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Friday, February 23, 2018

Are you advertising?

Everyone can do advertising. Everyone can claim they do some form of promotion. But not everyone can claim they are doing it at the effective dose.

How much are you spending?

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Thursday, February 22, 2018

Did you keep that appointment?

If you learn to keep the appointment with yourself, you will eventually develop a stress free life. Take for example, people who have bills unpaid (not because they have no money) and is often caught up with summons and fines. The reason this happens is because these people are wont in negotiating with themselves. Don’t do that. That negotiation is what allows your life to be stressful. Things get pushed back and unattended. A few more misses with your own appointment and you have a crisis.

Each task you need to do no matter how unhappy you will be in doing it, is an appointment with yourself. Don’t miss that appointment.

How do you develop good habits?

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Wednesday, February 21, 2018

Why wait?

You don’t need permission from anyone. You owe yourself the success and you are the only one that can give yourself that permission. All the other stuff are excuses and fears.

Do it and the barriers will appear. Do it and the challenges will come. Do it and you will have solutions to overcome those barriers and challenges. Not doing gets you no answers.

Why stop?

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Wednesday, February 14, 2018

You want to build a brand?

Put some money behind that goal. If you can’t even dedicate some budgets to that goal, then there is not much anyone can do for you. Everything has a price, sometimes that price is in dollars and cents.

What do you want to do?

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