Thursday, September 18, 2014

What is the market size?

The marketer’s first job is to create a market for the company. So regardless of market size, you can still create that market, whether it is to take market share from competitors or to create new users to the category with your brand as the first choice.

When your company does not subscribe to any meaningful data, stop complaining that there is no data. That isn’t going to take you very far. You can still create a market when you don’t know the market size.

What is the size of your ambition?

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