Thursday, October 3, 2019

How does your brand equity increase?

Your brand equity increases when it becomes one of the top brand people consider in the arena that you play in. To get there your brand awareness has to increase.

It increases when you have more brand loyalty. Which means you become the preferred brand. It in turn means reduced marketing costs as well.

Of course, brand awareness and brand loyalty aren’t the only way your brand equity increases. But these are two you can start with.

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