Thursday, December 31, 2015

So, how was your year?



If it isn’t great, at least don’t live with any regrets. If you do nothing about this year’s setback, it will grow into a cancerous regret for years to come.

Come New Year, give it your all on the few things you could have and should have done better.

It ain’t no big deal to fall and stumble now and then. You know the drill. Get up, dust yourself and walk on.

Get better at resetting setbacks. That’s how you succeed.

Did you really fail?

Wednesday, December 30, 2015

Is it dying?



Between "it is dying" and "it is dead" could be a very very long time. If you believe they are one and the same, you could be making a lot of wrong calls.

What are you missing?

Tuesday, December 29, 2015

Did you make time to relax?



When you ask someone if he has made time to rest and pause, they usually think they have to take a vacation or even retire.

To relax means to take a deep breath and slow the palpitating heart. There is no need to get away.
 
Of course, taking time to rest and pause somewhere else will help.

But you can relax where you are.

How often do you do this?

Monday, December 28, 2015

Are you bored?



Let yourself be bored. It’s good for your mind. Over stimulation is the reason you are falling sick, having bad sleep, feeling restless and losing your temper.

Are you over stimulated?

Wednesday, December 23, 2015

Is your perspective stressing you out?



Everything has a beginning. Everything has an end.
  
Everything is constantly moving and changing. Your attachment to what “should be” is what causes you anxiety.


Let go of “should be” and see your stress melts.

Tuesday, December 22, 2015

Monday, December 21, 2015

What is the worst habit your team has?



Have a plan to address this. Put someone responsible for it. Measure the implementation of your plan.

Are you turning a blind eye?

Friday, December 18, 2015

Do you write things down?



If you do, you need to refer to your notes or have a system where you review your notes. Otherwise, it is a wasted exercise. If you do not trust your notes, then there is something wrong with your note taking skills.

How do you take notes?

Thursday, December 17, 2015

Do you consider yourself well organized?



If you are, then you would not be asking people to resend files that has been sent to you before, ask your colleagues to remind you of things that was discussed in the last meeting, and being late for meetings.

Perception is usually far from reality.

Ask people you work with, you may get a clearer picture.

How often do you write things down?

Wednesday, December 16, 2015

How would your brand die?



It’s a common brainstorming exercise to think up the risks and weaknesses of the brand that can cause its death. You should do it some time.

Tuesday, December 15, 2015

What is the greatest achievement of your brand?



Besides contributing to the corporate bottom-line, of course. It’s time for your brand to have a purpose bigger than profit. That’s how you touch the hearts of the consumers.

How can you make your brand contribute more?

Thursday, December 10, 2015

Who would your brand help?



If your brand can chose a charity to support either by giving money or products or manpower, which charity would it be? Choose one closest to your brand purpose. Then do it.

No mock cheques, no press release, no photo opp. 

Do it because you are a good corporate citizen.

Is your brand a hypocrite?

Wednesday, December 9, 2015

What is the one quality you wish your brand has?



Now, what does it take for you to have it? If it is possible, how long does it take? 

You should plan for it and act on it. Stop dreaming and get going.
 
Are you just giving excuses?

Tuesday, December 8, 2015

Do you think there is a perfect marketing plan?



Sure you can chase for it, covet it, and plan for it even. It’s always good to have a goal. 

You may think it exists.

But being bogged down by details while crawling to a mirage maybe all that you are doing.

Monday, December 7, 2015

Is the world a better place?



In your role as a marketing person, have you used the power in your hands in making this world a better place with the brands that you sell? 

Friday, December 4, 2015

Do you know your job inside out?


This is from Chuck Yeager.

“Everything about airplanes interested me: how they flew, what each could or couldn’t do and why. As much as I flew, I was always learning something new, whether it was a switch on the instrument panel I hadn’t noticed, or a handling characteristic of the aircraft in weather conditions I hadn’t experienced. Unlike many pilots, I really wanted to learn the various systems of aircraft… it was a terrific advantage for me when something went wrong at 20,000 feet. Knowing machinery like I did, and having a knowledgeable feel for it, I knew how to cope with practically any problem. I knew what was serious and manageable. All pilots take chances from time to time, but knowing - not guessing - about what you can risk is often the critical difference between getting away with it or drilling a fifty-foot hole in mother earth.” -Chuck Yeager

Would it kill your career?

Thursday, December 3, 2015

Do you feel like Sisyphus some days?

Greek mythology has it that the King of Corinth, Sisyphus was punished “for his self-aggrandizing craftiness and deceitfulness by being forced to roll an immense boulder up a hill, only to watch it roll back down, repeating this action for eternity.” 

This short film (2 mins watch) made by Marcell Jankovics in 1974 was nominated for the Best Animated Short Film at the 48th Academy Awards. It’s a version I like.
The next time you feel like Sisyphus, maybe remember this version instead.



How strong are you?

Wednesday, December 2, 2015

Is there enough for you?


If you have an abundance mindset, it sets your mind free to explore more, share more and view the world as a place where there is more than enough. You aren’t afraid someone copying you or taking away from you. You focus on developing your best and sharing it out into the world. You think, “There is more where it comes from.” 

If you have a poverty mindset, it locks your mind with minutiae, you hoard, become selfish and you view this world as a place of scarcity. You are too afraid to lose even though in reality you really do not lose anything. You focus on protecting and guarding. It takes your time away from doing more and better.

How much will you lose?

Tuesday, December 1, 2015

Are you paying attention to technology?


There is a technology component in every business now. It is a fact, not a fad. And I am not just talking about social media

True the principles of business don’t change. But the delivery and the systems have, you have to change too.

Learn it and embrace it.

Is technology waiting for you?