Wednesday, July 31, 2013

Monday, July 29, 2013

Why should you be worried your competitor will beat you at your game?



If your competitor is better, then it should push you to be better. If you have no confidence, then it is destined that you will lose anyway. If you plan to better yourself all the time, then chances of your competitor being better than you should not be a concern.

Unless, of course - who you are really afraid of is - yourself. You know you will be lazy. You know you will rest on your laurels. You know your passion doesn’t last.

In which case, you should be worried about you. Not the competitor.

Who do you see in the mirror?

Thursday, July 25, 2013

Where is your attention?



Sometimes there is a tendency to get distracted by what the sales people says or suggest. At other times, it may be a competitor’s ad that took a dig at your brand. Yet another time, you could pay too much attention to details firmly believing that, “It’s all in the details.”

Everything that you are paying attention to is taking your attention from other things. Those other things maybe more important. You have finite time and energy. Choose wisely. 

Are you focusing on the right things?

Wednesday, July 24, 2013

How will you grow?



To be a giant quickly, you need to eat like a giant. It may be more than you can digest. Plus, you seduce the giant’s attention in the process.

Eat the giant’s crumbs for lunch - for now. When you get stronger you can think bigger. 

What do you eat?

Monday, July 22, 2013

Do you need to learn?



I have met many marketers in my 20 years in the industry. Inevitably, in those years you will meet people in marketing departments playing a marketers’ role even when they know nothing about marketing.

That’s OK so long as they are willing to learn. The real challenge is when non-marketer’s think they can do marketing. Marketing is easy to them. They think because they are consumers themselves - that naturally makes them understand how to be good marketers. Marketing is simple, to them.

Here’s the thing if you are one of these people. EVEN if marketing is simple, you need to learn it. 

Just like brushing your teeth is simple. You still need to learn the proper way to brush your teeth or end up with a mouthful of cavities.

Lifting something off the ground is simple. But use the wrong technique on a heavy load, you risk a bad back. 

Start learning the right thing.

What do you need to unlearn?

Friday, July 19, 2013

Should I believe you?



Facts and figures are open to interpretation. You may think otherwise. But it’s true. 

Humans see the world in the view they have experienced. Experience is emotional. Not logical. Facts and figures do not travel on the same track as emotions. If people can be convinced easily with facts and figures then there will be no smokers in this world, no binge drinkers, less obese citizenry, cleaner air...you get the point.

If you are not my friend why should I believe you? If you don't know how I feel emotionally, why should I believe you regardless of your facts and figures? Doesn't make your truth less truthful, just makes you less convincing. 

What do people actually trust?

Thursday, July 18, 2013

Wednesday, July 17, 2013

What do you want to do?



You can do whatever you want to do. Pursue what you love. Explore what you have always liked. 

You don’t need permission from anyone. Not in this day and age. If you think you do, you are likely confusing ‘permission’ with the ‘price of admission’. To be admitted into the field you choose, there is a price. Usually the price is discipline, commitment, perseverance, persistence and the likes. You get the idea. 

If you call it YOUR dream; then you don’t need anybody else’s permission. And no one can pay for the admission ticket for you. Only you can. 

How much can you afford?

Tuesday, July 16, 2013

Do you hate selling?



The young chap behind me at the coffee shop was telling his friend how he hates selling. You probably know where this is going. Yeah, selling is what propels marketing.

You cannot hate selling whether you are in the marketing world or not; sales department or service center. You are involved in selling.

You have heard this before, everything is selling. Having to convince your boss that your plan is better than his IS selling him an idea.

If you hate selling, do yourself a favour, learn to love it. In fact, take a course in selling and salesmanship. Read books on selling. It will do your career a lot of good.

What did you buy today?

Monday, July 15, 2013

Who would you blame?



You did not get here all by yourself

Everyone you came in contact with contributed to it. While you are tempted to take all credit for all your successes, and blame others for all your faults and failures – don’t. 

A good number of people injected their inspiration into you. Good and bad. Good or bad. 

Who should you thank? 

Friday, July 12, 2013

Are you sliding back?



Think about it - what got you here can hold you back. 

If you sit in your position today because you are a very confident person, then that very confidence may now shut you off precious opinions from others. The precise opinions you need to hear in order to progress faster and further.  

Can you move forward?

Thursday, July 11, 2013

What are your basics?



There is so much emphasis on being an effective marketer that people tend to forget the basics. 

What are the marketing basics you need to know? Sorry, no answers here. Either you know or you will have to look it up. Oh, and while you are at it, check if what you know is right.

Can you write down five basic marketing tenets which guides the way you think and decide? 

What can you master?

Wednesday, July 10, 2013

What should you be worried about?



There are many things we are worried about. No one can stop us from worrying. But we can train ourselves in worrying better (if there is even such a term.)

To worry better means to do something about it so that the worry doesn’t become a reality. In reality, we all know some of these things we worry about will happen and sometimes it is our ego that blinds us. Or the emotional price that we refuse to pay in order to give the worry its due attention.

Today give that one worry the attention it needs. Once you work on it, the worry will lessen. The emotional price is one that is cheaper to pay now than later.

What’s you antidote for anxiety?

Tuesday, July 9, 2013

Can you defend yourself?



A client was telling me about her boxing class the other day. In the banter I told her that amongst southern Chinese martial artists especially in Canton; there is a saying – 一,胆.  二,力. 三,功夫. When translated, it means – “First, courage. Second, strength. Third, kung fu. It means to be proficient in defending yourself you must firstly have courage, then strength and then only comes your kung fu.  

Another client heard and commented that it’s very much like promoting one’s brand as well if you equate courage to the willingness to invest, strength to the financial resources and product expertise and kung fu to marketing and branding expertise. 

Worth a thought. 

Do you have all these? 

Monday, July 8, 2013

How do you drive?



Don’t worry about what everyone else is doing.

If you know your guiding principles and you use that as your marketing compass then you truly free yourself to explore the consumer’s terrain. 

Some marketer’s waver too easily by what others are doing; so much so that they lose their own directions.

Marketing can be like driving down a highway. You spend some attention on the cars to your left and right. A little bit of attention on the car behind you. But majority of the time, you are focused on what is in front of you, you current speed, your gas levels and your destination.

What’s throwing you off course?

Friday, July 5, 2013

How much can you do?



Loving your undone.

Does your stress levels go higher as the number of chores pile higher?

Why is it that the undone creates so much stress in us? Unless you have not met your deadlines or won’t meet your deadline, there is no stress in it.

To prevent that from happening, there are a few things you can do. One, learn to say “no”. Two, learn to ask for help. Three, learn to manage your energy and discipline. 

Work will never be done. Personal or professional.

There will always be work, just as there will always be the 57,000 things that irritate you.

You want a happier life?

Learn to love your undone.

Who created these undone?

Thursday, July 4, 2013

When do you hit the mute button?



The art of strategic silence. 

There comes a point where nothing you say will make a difference. Especially when confronted by a very opinionated person, someone with an inflated ego, someone who wants to be right regardless. You know the type. 

People don’t want to listen. They want to be right. That’s when you ask yourself if it is worth it.

When is the best time to turn on the volume?

Wednesday, July 3, 2013

When do you stop?



This is for the disillusioned account management people. Especially newbies. When faced with a tough sell, learn to see from the client’s perspective. Your view will change quickly.

I know, your argument is to state that your job is to bring a different view point to the client. It’s true. That’s why I say “tough sell”. There must be a reason for it.

The client’s job is one that is very different from yours. They have a different set of rules and they play a different game from you.

Some things the client just won’t buy. No matter how good. No matter how earth shattering.

Understand them.

Tuesday, July 2, 2013

What is the key to your marketing?

Richard Feynman – famous theoretical physicist on “The Key to Science.’ 



I think there is a parallel there for marketing. There is a time when your marketing is wrong. It doesn’t matter who you are, how smart you are, how great your plan is, if it disagrees with that ‘key’ then you are wrong.

When’s your marketing wrong?

Monday, July 1, 2013

Why should people share their ideas?



Some people are so dogmatic with their thinking, approach and viewpoints that it clouds their decision.

Those “some people” are you and I. 

I think it is a good practice to allow people to prove us wrong. It’s how we pollinate our ideas, sweeten our soup and broaden our views.

When you want to be right all the time, all it does is train people around you to shut-up. Utterly OK if that’s what you want.

Why should people open their mouth?