How is your backbone?

A marketing plan is a roadmap for your brand's journey towards growth and success. It starts with:

1. A clear vision and purpose;

2. Supported by a deep understanding of your business goals;

3. The market landscape;

4. Identify gaps and opportunities, and leading to a strategic plan that addresses key issues with specific tactics;

But beyond the structure, it's the execution of this plan that breathes life into your brand's strategy. Effective marketing plans align every action with business goals, ensuring cohesive and focused efforts. It should offer a clear, actionable path towards your brand’s goals.

How are the muscles that are supporting it? 

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Is it out of date?

In the dynamic world of marketing, brand positioning is more than just a buzzword; it's crucial for survival and growth. The key lies in understanding not just your product, but the hearts and minds of your consumers. How your brand sits distinctively in the mind of the consumer, given the exposure to your competitors and their positioning, is the very spot you want to place your brand. That’s your positioning. Beyond just connecting functionally, you need to connect emotionally with your target audience. It's about carving a unique space that aligns with your brand's values and meets the unspoken needs of your consumers. 

Perhaps it is time to reflect on your brand's current position: Does it truly capture the essence of what you offer and why it matters to your customers.

Should you keep it the same?

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Do you recognise your own achievements?

Self-motivation is a critical skill in the fast-paced, and often uncertain, professional world. It’s about finding inner drive and passion, even when external factors are less than ideal. This skill requires self-awareness, goal-setting, and, importantly, self-compassion. Recognizing your achievements, no matter how small, can fuel your motivation further. A good does for both self-compassion and affirmation of your own achievements, not just keeping you sane but also propels you further and higher.

Do you give yourself compassion?

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What emotions do you show?

Building a network is often seen as a key to professional success. However, nurturing these connections to develop meaningful relationships is where the real value lies. It's not just about exchanging business cards or LinkedIn connections; it's about building trust, sharing knowledge, supporting each other's growth and times being really vulnerable to the other party. Genuine relationships in the professional realm can open doors to new opportunities and insights that you may not find elsewhere. Relationships are formed by emotions, not transactions.

Are you coming across as transactional?

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How do you transform your life?

The way you think profoundly influences your professional journey. Positive thinking doesn't just boost morale; it shapes your approach to challenges and opportunities. In a world where negativity can often overwhelm, choosing positivity is a powerful tool. It's about seeing problems as opportunities for growth and learning. This mindset not only enhances your performance but also makes you more resilient and adaptable in the face of change. Reflect on your typical thought patterns at work. Smash those that holds you back and sharpen those that helps you grow.

How is your mind impacting your behaviour?

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What would you like to discover?

Change is an inevitable part of life, yet it often brings a sense of uncertainty and discomfort. Whether it's a new job, moving to a different city, or adapting to a new social environment, these transitions challenge our comfort zones and test our resilience. Rings of fire and puddles of mud, we have to straddle over provides opportunities for self-discovery and growth.

In the heart of change lies the potential for personal development. It's in these moments of uncertainty that we discover our true strengths and weaknesses. We learn to adapt, to be flexible, and to approach life with a new perspective. It's a journey that demands courage and openness, but the rewards are immeasurable.

Challenges often reveals your hidden strengths or ignites a passion you didn't know you had. Embracing change isn't just about coping; it's about evolving into the best version of yourself.

Can growth happen without challenges?

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What lessons do you want to learn?

Work is a big part of our lives whether we like it or not. Bosses then tend to play a significant role in our growth as a professional. Throughout your career learn to work with your boss and when you get a good boss that is willing to impart all his skills, knowledge and experience to you, rough it out with him/her. You will gain priceless lessons for life. 

Who can teach you?

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What do you lose?

Taking action almost always brings unanticipated benefits. Better than sitting down and doing nothing, it’s better to act even if you imagine all the bad things that can happen and worry to start. Just start. Some benefits you just don’t see it yet. And sometimes it's even better than the one you anticipated.

How much more would you gain?

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Who do you fly with?

Picking the right groups and network to be in is a skill. Business people need to be in networks not just to build relationships for business but to learn as well. But not all networks and groups are created equal. Get into the wrong group and you'll learn the wrong thing from the wrong people. It will set you back more than help you grow.

I remember early in my entrepreneurial life I was recommended to join a certain business group. They are very nice people, but our ambitions just didn’t align. The size of businesses was just very different. I left after a few meetings. There is no way to know for certain, but if you attend some meetings and give it some time, over time you develop a knack of knowing which will fit you better. You want to be with like-minded people and also people slightly more successful (in whatever way you define success) than you so you can learn from them.

Who can help you soar?

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How do you stand out?

You have more than one skill or knowledge field that you take for granted that people want and seek. If you can combine two in a unique way, you have something very special to offer the world. They are skills that can help you build your network and make you money. For example, you are a good writer and also a very good salesperson. Two skills seemingly unrelated can be very useful to make you stand out. Learn to sell then and don’t underestimate yourself.

What’s your unique position?

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Does someone share the same story?

Your brand story can be very similar to someone else’s brand story. It is imperative that you say it differently. One way to do that is to say it with a distinctive personality. That personality will influence your tone and manner, and that will add a dimension of differentiation to your brand.

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Do you know where they are going?

Most employees do not know their company’s business strategy well. Even if your bosses do not communicate it well, make it your responsibility to find out if you want to climb higher in the hierarchy. Only when you know what is the company’s business strategy will you be able to know exactly how you will contribute to that goal in your role.

Learn the business. Learn its business goals. Learn how the bosses plan to get there. Think how can I contribute.

Do you know how to get them there?

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How would you use it?

Every concept that we learn goes through a process of learning, practicing, adapting and adjusting. Each of these concepts, theories, and framework is in the context of how we practice them and eventually learn to adapt and adjust them. They may not all be right. They are usually not all wrong. Like everything, it takes time to be good at it and learning to apply it. Don’t be too quick to make judgement whether it is good or bad, or whether someone adheres to the framework in order to succeed in the business.

Did you apply it correctly? 

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What are you investing?

Since it's still the beginning of the year, perhaps you should start thinking about what you want to invest in the next 12 months or so.

Perhaps start looking into investing in your intellect, skills, spirituality, health – mental and physical.

How will your portfolio look like? 

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Did you turn up?

Turning up for work gives you direction. It is also a process of discovering your purpose. Many people don’t discover this because they don’t turn up often enough. My business partner and I have been turning up for work no later than 10am each day for the past 14 years even though we are the business owners and we can be late, we can work away from the office and have all the freedom we crave. The process of turning up filters out all the noises in your head. It crystalizes what you truly want to work for in your life. But you have to turn up.

What will you learn by being present? 

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What should you know?

If you want to be a good marketer, these are some of the most common questions you will have to answer. Learn up the framework that make up each of these situations. It will help propel your career or your consultancy (if you run a marketing consultancy).

1. How do You Improve Profits?

2. How do You Grow The Business?

3. Do You Enter a New Market?

4. How do You Launch a New Product?

5. How do You Determine the Price of a New Product?

6. What is Your response to a Competitive Threat? 

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Care to share?

We all have stories we can tell that can help others. Sometimes people are afraid to share because they feel vulnerable. I am here to encourage you to share as it helps others. What you need to do us unveil your growth and not your grievances, that way you help us all grow too.

How can you help us? 

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Do you want to grow?

Doing something uncomfortable can be painful. Doing something uncomfortable makes you grow. There is a reason why it is called growing pains. Of course, you may fail in the endeavor. But is it better to remain stagnant or is it better to do something uncomfortable, makes you grow and risk failure? Embrace the growth. Muster some courage and commitment and start feeding the growth.

Are you afraid of the pain?

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Where do you want to go?

Whatever that you want to achieve, go for it. Ask for help. Raise your hands. Do what it takes to get there with good ethics. You need to take personal responsibility for whatever you want to achieve. You can’t be timid, shy and be intimidated or worse, fear failure. The world will rally behind you if you would just raise your hand and say, “This is where I want to go. Can you help me?”

How do you get there?

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What do you offer?

If you haven't yet, perhaps it is time to think about your keystone skill. Or your flagship skill. It’s what you are good at that you can deliver value in whatever organization and groups that you belong to. The more you extend this skill to help others, the more you will be cherished and valued.

How do you add value?

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How will your year be?

Commitment gets you started. Consistency keeps you going. And if you keep it going long enough, it becomes a habit. Good habits are the foundation of success.

Get started and keep walking. See how far you can go.

What will you be consistent in?

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