Friday, August 30, 2019

How big is our emotion?

When all the data boils down to is that one or two actions that matter, I start to question if we are being too simplistic in our approach to the human psyche.

Think through the purchase decisions you made this week. What does it reveal about you that a machine will never be able to pick up?

Eventually connecting will matter. Connecting means empathy and that leads to trust.

Thursday, August 29, 2019

Why did you buy?

Take an hour off. Go sit somewhere quiet. Now write down everything you bought and used money on. How did it happen? How did the companies and brands got your attention and made you part with your money?

Your consumers likely have a similar experience too. Now, how do you think you can leverage on this learning?

Was it as complicated as you thought?

Wednesday, August 28, 2019

Are you stuck?

Erase doubt and you start to erase fear. To erase fear, create a way out of it. The best way out of it is to embrace change. Embracing change means taking action.

What do you hug?