“I don’t have money like the big brands.” is a common whiny statement from smaller businesses. This statement is
often told to us consultants as part of a negotiating strategy for cheaper fees
and at other times because these marketer’s are lazy to think.
Of course we know that your resources
are lower than the big brands. But this history is filled with David versus
Goliath stories. Take inspiration from that. So perhaps start with - what differentiates you? Or be more focused on a certain target or a certain product. Aim small
miss small. Or what is your story? People buy stories behind the brand. Do you
have a good story to tell? Look for the segment that your story resonates with
and tell them that.
Do you do something about it?
Let us help. Call us now at +60378901079 or visit us at roar-point.com