Instead of thinking some things can go on forever, it makes sense to plan for that end. Your campaign ends. Your packaging will look old and weary. Your marketing will not work anymore. Your brand becomes a has-been.
When you begin to pull the plug, you put in motion a planned end. That starts the birth of a new success instead of being sucked into a messy conclusion.
Some people are worried about sharing. They don’t want to share the things they have. Knowledge, ideas, time, money (don’t even go there). These things to them are hard earned. When you give, you lose, others win.
They live in a world of scarcity. The world shrinks when everyone thinks like this.
Better to live in a world of abundance. Even better, create a world of abundance. Give, share, allow. The more you share the more there is to go around. Eventually, it comes around.
How does your product/service change your consumers’ day? Answering this question should give you some ideas on what position to take in the market. You don’t need to appeal to everyone. Just those whom your product/service will make the most impact in their daily lives.