I think every brand owner, and I mean owner. Not the
marketing manager working for the owner, needs to identify what is the most
difficult part of marketing is to him (or her). Once you identify what is the
most difficult part, you focus on it. That is, of course, if you agree with me
that the most difficult part deserves the most focus.
In our experience meeting with brand owners, the biggest
challenge is to guide them to see their most difficult parts. For most, it is
the levels of investments they need to invest. It’s difficult to part with hard
earned money. We understand. But first, you need to pay attention to that
difficult part, and then you can move forward.
Do you have the right attention?