Wednesday, October 31, 2012

Is there a freebie with this?

Give your freebie with good intention and give it the right attention. Not something that has tricks built into it. Sometimes the consumers know this. They buy it not because they think it is free. Or that they believe you. 

Give them some credit. They aren’t so stupid all of the time.

They buy it for other reasons. It’s dangerous if you think they bought it because it is free. Because that’s how you conceived it.

Now, you don’t know the true motivation behind your consumers’ action. Beats the purpose of doing it, ain’t it?

What’s the price of your intention?

Tuesday, October 30, 2012

Why do you ask questions?

You can use questions to:

  • Kill ideas.
  • Murder initiatives.
  • Make people tired.
  • Sound smarter than others.
  • Confuse.
  • Go off tangent.
  • Distract.
And a host of other uses. 

But questions are best use to clarify. To deepen understanding. To diagnose a problem. With clarity comes focus. With clarity solutions break out of the dark clouds of ignorance.

What answers do you want? 

Monday, October 29, 2012

What do you value?

Your true worth is not your net worth.

Value of your contribution is not the value you have in assets and financial statements.
Options and obligations are very different things.

You know that already but it's well worth repeating.

How will you be valued?

Thursday, October 25, 2012

How do you build?

“You build a player like you build a house. You start with the foundations. The fundamentals.” – Arsene Wenger

The coach knows this. But does the player? Especially a fresh junior player who sees the greats plays without witnessing the sacrifices of time, sweat and blood. Every generation of managers tell this to their executives, every father tells this to their son - "When you get to my stage, you will know why I say what I say and why I do what I do." 

Awareness must couple with experience and effortful study. Otherwise it is just a nice quote you quote for fun. Or to make you sound smart.

I reckon, it’s the same when it comes to building a brand too.

Are you ready for the pain?