Wednesday, October 31, 2012

Is there a freebie with this?

Give your freebie with good intention and give it the right attention. Not something that has tricks built into it. Sometimes the consumers know this. They buy it not because they think it is free. Or that they believe you. 

Give them some credit. They aren’t so stupid all of the time.

They buy it for other reasons. It’s dangerous if you think they bought it because it is free. Because that’s how you conceived it.

Now, you don’t know the true motivation behind your consumers’ action. Beats the purpose of doing it, ain’t it?

What’s the price of your intention?

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Tuesday, October 30, 2012

Why do you ask questions?

You can use questions to:

  • Kill ideas.
  • Murder initiatives.
  • Make people tired.
  • Sound smarter than others.
  • Confuse.
  • Go off tangent.
  • Distract.
And a host of other uses. 

But questions are best use to clarify. To deepen understanding. To diagnose a problem. With clarity comes focus. With clarity solutions break out of the dark clouds of ignorance.

What answers do you want? 

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Monday, October 29, 2012

What do you value?

Your true worth is not your net worth.

Value of your contribution is not the value you have in assets and financial statements.
Options and obligations are very different things.

You know that already but it's well worth repeating.

How will you be valued?

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Thursday, October 25, 2012

How do you build?

“You build a player like you build a house. You start with the foundations. The fundamentals.” – Arsene Wenger

The coach knows this. But does the player? Especially a fresh junior player who sees the greats plays without witnessing the sacrifices of time, sweat and blood. Every generation of managers tell this to their executives, every father tells this to their son - "When you get to my stage, you will know why I say what I say and why I do what I do." 

Awareness must couple with experience and effortful study. Otherwise it is just a nice quote you quote for fun. Or to make you sound smart.

I reckon, it’s the same when it comes to building a brand too.

Are you ready for the pain?

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Wednesday, October 24, 2012

How will you turn out?

You probably think the guy who is shouting is pretty cool.

Sometimes you glorify the wrong thing. The wrong people. The wrong words. You think the cold and calculated is cool.

That’s not how I was taught to sell. Maybe I am old-fashion like that.

I much rather the sales person who is selling me something think of “ABC” as Always Be Caring. Then I know he has my interests at heart. Once I know that, I trust. When I trust that person, I don’t just buy, I buy more and I get friends and family to buy.

“Always Be Closing” is about YOU the seller. Not ME the buyer. When I can’t feel you have my interest at heart, why should I buy from you?

My fear isn’t for the buyers. Get suckered once, they will probably learn. Get suckered twice, the buyer deserves it for being ignorant.

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My thoughts are with the seller who day-in day-out hits the tarmac selling based on this philosophy. I am sure you will drive a big car, live in a big house and all the trappings of success. But like Zig says, “What you get by achieving your goals is not as important as what you become by achieving your goals.”

I am old-fashion like that.

You know what it takes to sell?

Tuesday, October 23, 2012

How do you read people?

If you have ever sold something, you probably know what I mean. I don’t care if you are the creative director in an ad agency, an insurance agent, you peddle unit trust or you are an entrepreneur.

If you ever did something you cared about, you know just because you are tired doesn't mean you are not happy. Just because you are frustrated doesn't mean you have given up hope.

You find meaning in your dissatisfaction. You press on. You are an entrepreneur, an artist in an art you care about. Sometimes that art puts food on the table.

You don't need people to pity you. You need support. I know.

What do you think others care about?

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Monday, October 22, 2012

How to confuse a moral compass?

Watch this:

Yeah, scary. Even scarier is some marketers are on it already.

How do you convince people?

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